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Bloggers to Watch in 2017

ProBlogger

He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. He contributes regularly to Forbes, Wall Street Journal, and Inc. Don’t be.

Blogger 50
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7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer.

Brands 108
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22 Side Projects From the Buffer Team

Buffer Social

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. She’s been working with these bands since 2017. Jess : Pinecone Papers Jess has a beautiful blog about how to mindfully journal and track symptoms when you have a chronic illness.

Project 62
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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170
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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

Community hashtags. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. For instance, Bullet Journal has been able to grow its presence on Instagram by getting customers to promote its products for them. Community Hashtags.

Hashtag 111
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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. After a year of scandal, trust in social media companies has never been lower. It will be important to invest in transparency, community building and creating personalized interactions. TRUST will be a key issue for consumers.

Trends 143
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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.