Ignite Social Media

APRIL 27, 2017

And of course, let’s not forget the many markets and shops visited, as Igniters looked to sample some of the fine wines and wares of France. After 17 amazing years (including our sister company Brogan & Partners) of Mystery Trips and unique destinations, we’d love to hear your thoughts and suggestions below in the comments.

Hotels 109

Hotels Sample Samples Travel 109

Jon Loomer

MARCH 30, 2022

“Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. I’ve seen reports of the algorithm changing in 2016 , 2017 , 2018 , and I swear within the past year to downrank clickbait. Let me know in the comments below!

Video 202

Video Facebook Policies Feed 202

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. using witty comments to optimize their exposure on Instagram and gain more followers! .

Comments 86

Comments Instagram Brands Feed 86

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Facebook saw some huge interactions from fans – 41 million posts, likes, and comments to be exact.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning!  The soaps sold out within hours.

Examples 92

Examples Campaign Discount Marketing 92

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

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Team Marketing B2B Eventful 160

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. May 10, 2017: Your links suck. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Facebook saw some huge interactions from fans – 41 million posts, likes, and comments to be exact.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Do this: The Facebook algorithm loves … Posts with lots of Likes, comments, and shares. Posts that receive a high volume of Likes, comments, or shares in a short time. Posts that ask for Likes, comments, or shares.

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List Facebook Feed Feedly 190

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Watch time for videos on “which product to buy” doubled between 2017 and 2018.

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Statistics YouTube Marketing HootSuite 145

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? Facebook Statistics. Facebook Statistics.

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Statistics Social Media LinkedIn Instagram 40

Janet Fouts

JANUARY 13, 2018

” This has a whole lot of marketers freaking out. Engagement on brand Facebook pages has been in the tank for a long time now, Larry Kim recently wrote a post showing a significant drop in engagement with content on the site down by more than 20% in 2017. The effects of this announcement.

Facebook 125

Facebook Marketing Discount Authentication 125

agora pulse

APRIL 4, 2017

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. This new take on word-of-mouth marketing can be incredibly effective. This new take on word-of-mouth marketing can be incredibly effective. The concept behind it is pretty simple.

Influencer 135

Influencer Marketing ROI Metrics 135

ProBlogger

APRIL 19, 2017

Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. If anything, he rebels against many of the common themes in the marketing niche. Sujan Patel is a leading expert in digital marketing. What bloggers are you watching in 2017? Please share in the comments.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Social Media Marketing.

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B2B Brands LinkedIn Influencer 217

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Post your selfie emoji in the comments below.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Buffer Social

NOVEMBER 15, 2016

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! 3 major trends emerge from the study, including the peak of video marketing, Facebook remaining atop the pack, and the importance of customer service on social media. Awesome Mentions in the Show.

Trends 40

Trends Social Media Marketing Survey 40

Buffer Social

JANUARY 19, 2017

Do you have big goals you’d like to achieve in 2017? I hope this helps in your 2017 planning and maybe even provides a little inspiration. Establish Buffer as a social media and marketing thought-leader. Total Engagement (Likes, comments, shares). We do, too. That sounds pretty broad, right? Let’s do this!

Social Media 40

Social Media Community building Metrics Communities 40

Sprout Social

NOVEMBER 21, 2016

To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. Hashtags holidays are still a relatively new marketing concept. Is the Correct Hashtag Being Used?

Hashtag 40

Hashtag Eventful Survey Report 40

Mindjumpers

SEPTEMBER 28, 2015

New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Commentable. Video content is taking over.

Video 100

Video Content Nielsen Marketing 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 108

Retail Sentiment Project Instagram 108

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

Trends 40

Trends Social Media Predicition Instagram 40

ProBlogger

APRIL 12, 2017

Studies suggest that 66% of online consumers in the US aged over 15 made a purchase as a direct result of marketing emails. According to a recently published report by email Monday, email marketing has an ROI of 3800% ($38 in return for every $1 spent). Email marketing isn’t going anywhere. Source: Quicksprout. Do you know why?

List 55

List Hosting Blogger Study 55

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly To the right, there’s a heart icon to “like,” a speech bubble to “comment,” and a “share” icon to either post on social media or send as a text message. First there was Vine, then Musical.ly, and now TikTok. Below, we answer all of your pressing questions. What is TikTok?

Meme 111

Meme Marketing Authentication Feed 111

agora pulse

MARCH 8, 2017

If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. When people click a link in your tweets, tons of magical marketing reactions can occur. Amanda Webb (@Spiderworking) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017.

Twitter 153

Twitter How To Hashtag Domain Name 153

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. This increased the number of comments the posts received. — Burger King (@BurgerKing) March 31, 2017. — Burger King (@BurgerKing) April 1, 2017. — OnePlus India (@OnePlus_IN) March 31, 2017.

Social Media 113

Social Media Analysis Instagram Campaign 113

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Which campaigns and content types fell flat?

Social Media 111

Social Media Marketing Policies Advertising 111

Ignite Social Media

JANUARY 23, 2018

We’re anticipating that with more comments , the more likely your posts have a chance to continue to show up in your fans Newsfeed. Just one word of caution, make sure you have a community manager prepared to reply back to all those comments! 43% of people want to see more video content from marketers in the future.

Brands 111

Brands Statistics Instagram Video 111

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. University of Nebraska-Lincoln.

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Education Examples Social Media Meme 264

Unmetric

MAY 31, 2018

In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. We took a look at their social media profiles on Facebook, Twitter and Instagram from January 1, 2017 to December 31, 2017 to uncover their strategies. 18 Million.

Social Media 103

Social Media Comparison Campaign Instagram 103

Firebelly

SEPTEMBER 25, 2017

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. The best policy is to respond to every comment that comes through. Knowing how to properly handle negative comments is complicated.

Social Media 150

Social Media Construction Social Media Management Compete 150

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. Webinars are a great sales tool for marketers. This is huge for the marketer.

Facebook 189

Facebook How To Hosting Groups 189

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Twitter Chats: The Untapped Market.

Strategy 108

Strategy Tips Twitter Marketing 108