Unmetric

MAY 31, 2018

In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. We took a look at their social media profiles on Facebook, Twitter and Instagram from January 1, 2017 to December 31, 2017 to uncover their strategies.

Social Media 103

Social Media Comparison Campaign Instagram 103

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

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Strategy Tips Twitter Marketing 109

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

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Campaign Social Media Metrics Trends 111

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. – Twitter.

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Trends Social Media Predicition Instagram 40

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

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Twitter Tips Fashion Open Source 40

Sprout Social

APRIL 18, 2017

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. Automatic Direct Messages in Twitter are often frowned upon because they make you look like you don’t care about your followers. — BC Startups (@BC_Startups) April 11, 2017. Automate Your RSS Feeds.

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Social Media Brands Startup RSS 102

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. Twitter, LinkedIn, and YouTube now have their own Stories feature. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Instagram.

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Social Media Brands Content Real Estate 121

Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Viral campaigns are sort of like “lighting in a bottle” for brands. How does viral marketing work, though? For example.

Meme 107

Meme Marketing Hashtag Campaign 107

Buffer Social

JANUARY 16, 2018

And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 1 Business Insider , 2017. Twitter was close behind with 89 percent of respondents saying they use the platform for their business.

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Report Data Social Media Research 111

Sprout Social

DECEMBER 13, 2018

Which campaigns and content types fell flat? These are projections to pay attention to if your advertising campaigns take a while to build. For every Twitter user, you can open up Sprout and view the conversation history with them. In a 2017 study by Accenture , 92% of US consumers believe companies need to safeguard their data.

Social Media 111

Social Media Marketing Policies Advertising 111

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

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Organization Flipboard Social Media Company 108

Webbiquity SMM

MARCH 7, 2019

There are several social media campaign builder tools available that can help you design and run quizzes and contests. You only have a few seconds to engage the reader before your post is consigned to the digital abyss of their news feed. Use Targeted Social Media Ads.

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Eventful Social Media Badge Hashtag 145

agora pulse

JANUARY 30, 2018

Creating campaigns, organixing graphics, responding to fans and of course posting, tweeting and uploading. The popular TV series Game of Thrones on HBO has nearly 7 million followers on Twitter — making it ripe for the picking where hackers are concerned. OurMine has a reputation for hacking high profile Twitter accounts.

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Social Media Social Media Management Policies Reputation 144

Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. You can get everything you need to launch an impactful marketing campaign.

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Marketing Hashtag Trends Influencer 52

Likeable

MAY 14, 2019

You’ve painstakingly edited your visuals to match your brand’s tone and stand out in the feed. When it comes to Facebook and Twitter, shorter caption copy is almost always better. In 2017, Twitter rolled out 280-character tweets, which doubled its previous limit of 140 characters. Yes—and caption length matters too!

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Real Estate Hashtag Influencer Instagram 82

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. million videos and Twitter users send 511, 200 tweets—per minute! The competition for attention is fierce for brands on social. JustDoIt [link]. — Nike (@Nike) December 19, 2019. What about your audience?

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How To Apparel Influencer YouTube 133

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% Media Sent: Total number of instagram images or videos posted to your feed. A post shared by Shawn Walters (@lifeandmylens) on Apr 10, 2017 at 11:52am PDT. Try Taking Over an Influencer’s Feed. No one wants more ads in their feed. Milwaukee is so fun!

Instagram 70

Instagram Hashtag Metrics Marketing 70

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Tag a friend.

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Examples Social Media Instagram Hashtag 111

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? McDonald’s (@McDonalds) October 8, 2017. To get started with your listening campaign, let’s first define your “social interaction” goals. 4 Ways to Boost Your #Twitter Engagement. How did it make you feel?

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Social Media How To Metrics URL 145

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. They might contain your brand name, your products or a specific campaign. Then the company Regrams some of the best photos onto their own feed. Community Hashtags.

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Hashtag Instagram Journal How To 111

Sprout Social

JUNE 30, 2019

Since 2017, we have seen many improvements. Six out of the seven social media sites including Facebook and Twitter had less than a 0.1% One thing to keep in mind about Facebook is that the way content appears in users’ feeds is based on algorithms. Running Campaigns On Facebook vs. Instagram. engagement rate.

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Instagram Strategy Facebook Social Networking 101

Later

SEPTEMBER 12, 2019

There’s no point in sharing UGC for UGC’s sake — you need to be both strategic and considerate with it in your feed. . Want some more inspo on how to use UGC in your marketing campaigns? Check out our blog post on the top 5 Creative UGC Marketing Campaigns to Grow Your Business ! . View this post on Instagram. ?ƒ????

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UGC Content Instagram Hashtag 60

Buffer Social

JUNE 5, 2017

You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can also grab free data exports from Facebook and Twitter themselves.). Once your stats are out of Buffer, Facebook, or Twitter and into a spreadsheet, the first thing we tend to do is remove any outliers from the dataset.

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Analytics Report Data Social Media 110

Buffer Social

JANUARY 30, 2017

How to run an influencer marketing campaign on Snapchat. 3 Key Takeaways for Marketers Looking to Expand and Go All-In on Snapchat in 2017. For me, this was a lifeline for me to grow a business and feed my family.” We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

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ROI Communities Strategy Marketing 40

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Platforms used: Twitter. Beer purch.

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Campaign Social Media Travel Hashtag 145

Sprout Social

AUGUST 27, 2018

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers. Twitter Analytics. Twitter Native.

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Hashtag Twitter How To Trends 111

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. What is their social strategy on Twitter? PlayStation – 16.9

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Brands Twitter Fashion Ensembli 123

Sprout Social

MARCH 9, 2017

To stand out in the crowd, your brand might’ve considered attempting a Twitter campaign. Does your campaign have the longevity to highlight your brand in an effective way? Your social campaigns mean a lot to people. Here are five Twitter campaigns to follow for inspiration: 1. But be honest, are you alone?

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Campaign Twitter Hashtag Loyalty 82

Sprout Social

FEBRUARY 11, 2020

In its early years, like many other social platforms, Twitter presented content in a reverse chronological order that showed the freshest content first. As the user base and feature set of Twitter and these other social platforms grow, there’s too much content to keep up with in a simple chronological order.

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Twitter Curation Feed Feedly 139

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Fortunately, the LinkedIn Ads Campaign Manager is intuitive. Campaign groups allow you to group campaigns with similar audiences or objectives, helping you manage them at scale.

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LinkedIn Campaign Groups Groups 231

Buffer Social

JANUARY 18, 2017

So, in 2017, we know that social media can aid businesses in many ways, but how can we ensure we’re getting as much value as possible from the time and resources we put into social media? For Twitter chats, there are Keyhole and Hashtracking. For Facebook groups, there are Grytics and Community Analytics.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Buffer Social

OCTOBER 27, 2016

On Twitter, you can retweet. And by 2017, this figure is predicted to rise to 70.7%. A recent Forrester study showed that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. On Facebook, there’s the option to share a post. In fact, 48.8%

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Instagram Content Hashtag Notification 40

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

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Trends Social Media Analytics Instagram 112

Hootsuite

APRIL 6, 2023

Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr.

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Social Media MySpace Tumblr Foursquare 145

Hootsuite

MARCH 2, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. Some ways that you can protect your brand on Twitter: Adjacency controls.

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Social Media Brands HootSuite Policies 97

Buffer Social

AUGUST 6, 2018

The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. 10 Common Reasons Why Influencer Marketing Campaigns Fail – SocialMediaToday. Let’s dive in! ?.

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Influencer Campaign Instagram YouTube 61

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. Marketing Automation. Google Analytics.

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Tools BuzzStream Marketing Template 40