Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 11, 2017: Social Media Trends for 2017. January 25, 2017: Motivating Co-workers to Submit UGC.

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Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

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Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Source: Statista.

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. In today’s market, customers want to be heard. Old Navy.

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Pixlee

DECEMBER 11, 2017

This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Adidas – #ORIGINALis.

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Pixlee

JULY 23, 2021

These technologies are now being adopted across all kinds of markets. In fact, any brand can use technology to enhance its customers’ no-contact shopping experience and make contactless shopping easier altogether. These six techniques can help any brand improve the contactless shopping experience, regardless of budget or size. .

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Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands.

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Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Ignite Social Media

AUGUST 10, 2017

Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. The best part?

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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Pixlee

FEBRUARY 23, 2018

The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. million by 2022. Social Media.

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The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

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Social Media Strategies Summit

JANUARY 5, 2023

billion — six times higher than in 2017. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. What does this tell us?

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Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Create a brand logo and tagline.

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Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

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Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing.

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Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Under Armour. National Geographic.

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Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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Ignite Social Media

DECEMBER 19, 2017

As social media budgets continue to grow and more and more marketing dollars begin to get funneled into social media we saw an increasing number of clients separate their social media efforts into organic and paid buckets this year. We’ve seen brands win big at key points of the year with well executed strategies. Ad Doesn’t Equal UGC.

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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Sprout Social

JANUARY 20, 2017

This makes marketing for travel professionals easy, right? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. — Keri Jaehnig (@kerijaehnig) January 18, 2017. SproutSocial A1: Definitely visual UGC!

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Ignite Social Media

FEBRUARY 27, 2017

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s.

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Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. K4BdAA7w9k.

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Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Welcome to planning season!

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. There are many opportunities for brands, businesses, and entrepreneurs to sell on Instagram – and all they need is a solid place and guide to get started. Brian : Welcome to episode #103!

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Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. However, the one that will really make or break your brand’s social media presence is content. Passion points can even be used to mitigate crises your brand may face. Be Authentic.

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Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Businesses realized the importance being present on Instagram and brands want to get every drop out of their posts. Several social media marketers know when and how to post to Instagram, and even who to target.

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Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Branded Hashtags.

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agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). ARTLENSgallery. cma.org/mix ?.

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agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). ARTLENSgallery. cma.org/mix ?.

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Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. Need help getting started? Curate Your Feed.

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Sprout Social

FEBRUARY 28, 2017

With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Are you trying to grow brand awareness? Universal Textiles (@unitextiles) February 20, 2017.

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Later

MARCH 13, 2019

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. You can think of them as a movie trailer for your Instagram feed. And that’s it!

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Instagram How To Curation Fashion 75

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. billion messages sent and received between Q3 2016 and Q3 2017. There’s lot of good information here, as you’re planning your winter marketing campaigns. Did you mention the brand?

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Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! I consider myself a pretty lucky guy.

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Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

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