Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. We think social media is becoming more for engagement and brand building than referral traffic and revenue.

Social Media 108

Social Media Study LinkedIn Instagram 108

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

Feed 166

Feed Feedly News Facebook 166

Ignite Social Media

JANUARY 23, 2018

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. It consisted of a, you guessed it, Facebook Newsfeed algorithm change! Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from their friends and less from brands.

Brands 111

Brands Statistics Instagram Video 111

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

Buffer Social

FEBRUARY 13, 2017

Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. What type of video content works best for social media. 3 Key Takeaways for Marketers Looking to Rock their Video Marketing Strategy in 2017. Google Play. Sound Cloud.

Video 111

Video Film Marketing Wireless 111

Twist Image

JANUARY 2, 2017

Welcome to 2017. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2017. My 3 Words For 2017: Next. As the years peel off, it's easy for them to make assumptions about the type of presentations (and audiences) that my content is best suited for. Happy New Year!

Exercises 58

Exercises Feed Feedly Advertising 58

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. billion monthly active users (1.28 billion daily active users).

Facebook 162

Facebook URL Template Templates 162

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. TikTok was launched globally just five years ago, in the fall of 2017. build a strong brand identity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? I hated typing that line. First, to summarize: 1. A ghost town?

Feed 165

Feed Feedly News Facebook 165

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Ignite Social Media

AUGUST 15, 2017

But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. Do Emojis Match Your Social Brand Voice? Now the big question, does using emojis in your content match with your social brand voice? It honestly depends on your brand.

Brands 108

Brands Banking Apple Social Media 108

Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. If you thought 2017 was the year of video, think again. Back in December , Facebook reiterated that they will be giving video priority in the news feed. Messenger usage grew significantly in 2017. More Video. Figure Out Messenger.

Strategy 133

Strategy Social Media CPC Influencer 133

Sprout Social

APRIL 18, 2017

Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. So all of your followers see the same type of message over and over again. — BC Startups (@BC_Startups) April 11, 2017. Thanks for the follow @Duplion @PinkAce08

Social Media 102

Social Media Brands Startup RSS 102

Buffer Social

MAY 8, 2018

But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s Miami Dolphins… How the Miami Dolphins generate leads from Facebook video. In 2017, the Dolphins became the #1 ranked NFL team for video views on Facebook. Step 1: Create content.

Video 105

Video Facebook Sports Campaign 105

Amy Porterfield

FEBRUARY 1, 2017

You might of heard me say that one of the bold moves you can make in 2017 is to build your very own, private Facebook Group to include with your course package. But, there’s one thing I haven’t told you yet… How to do it! Today, I’m breaking down how to not only set up […].

Groups 48

Groups Groups Types Facebook 48

Visually SM

JULY 31, 2020

How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. It has been said that Facebook was on its deathbed. Here are some formats that still perform well on Facebook.

Social Media 246

Social Media Video Company Content 246

Buffer Social

JANUARY 25, 2018

Video is still the most popular content type. billion social media users in 2017, and this number is ever growing. It is predicted that there will be more than three billion social media users in 2021 — just three years from now 3 Statista , 2017. Facebook studied the behavior of 100 people while they were watching TV at home.

Social Media 111

Social Media Trends Report Survey 111

Ignite Social Media

MARCH 12, 2021

Over the last year, brands have fixated on going viral on TikTok and are now looking at even newer apps like Clubhouse to stay relevant. With that mindset, many brands are missing out on existing opportunities that already have a steady fan base – Snapchat being one of them. than Facebook, Instagram, and Messenger combined.

Features 155

Features Social Media Marketing Activities 155

Socialmedia.biz

JUNE 19, 2018

billion social media users in 2017, and it’s set to grow to 2.95 In order to maximize brand awareness and be successful on social media, you’ll need to implement a strategy with clear objectives. There are still ways to boost your growth, even if you don’t have the staff or budget of bigger brands. There were 2.46 In summary.

Social Media 83

Social Media Brands How To Influencer 83

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Since 2017, we have seen many improvements.

Instagram 100

Instagram Strategy Facebook Social Networking 100

Buffer Social

JANUARY 19, 2017

Do you have big goals you’d like to achieve in 2017? In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. The great thing about social media is that you can achieve so many different types of incredible results.

Social Media 40

Social Media Community building Communities Metrics 40

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

agora pulse

FEBRUARY 5, 2018

It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement. This is #FacebookZERO!!

Facebook 136

Facebook News Feed Feedly 136

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. Some 98% of Fortune 500 companies have an active account on LinkedIn , the same share as in 2017, the analysis found.

Company 100

Company Social Media Analysis Research 100

Jon Loomer

FEBRUARY 12, 2024

I admit that I miss the old days of Facebook advertising — before it was Meta advertising. Too Narrow When Optimizing for Conversions Many advertisers treat targeting like it’s 2017. There’s no better example than when optimizing for any type of conversion. You are a women’s clothing brand.

Advertising 184

Advertising Campaign Cost Conversation 184

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family.

Team 160

Team Marketing B2B Eventful 160

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. Now we’re seeing a huge increase in “brand to brand” comments and we’re loving the new trend!

Comments 86

Comments Instagram Brands Feed 86

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. Facebook, for example, launched Live Shopping Fridays where consumers can enjoy shoppable live videos from beauty and fashion brands.

Video 120

Video Retail Hosting Fashion 120

Buffer Social

MARCH 15, 2017

Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide.

Features 111

Features Facebook SMS Instagram 111

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 92

Social Media Brands Instagram Training 92

agora pulse

FEBRUARY 21, 2018

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands. As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Lauren is also an Instagram influencer herself.

Instagram 112

Instagram Tips Advertising Feed 112

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. billion monthly active users (1.28 billion daily active users).

Facebook 60

Facebook Template Templates URL 60

Ignite Social Media

APRIL 13, 2018

Here are a few eMarketer stats that prove that the majority of marketers also haven’t quite figured it out: 68% of companies worldwide do not yet use chatbots (eMarketer, May 2017). Only 7% of marketing decision-makers worldwide are using Artificial Intelligence chatbots (emarketer, December 2017).

Strategy 98

Strategy Privacy Upcoming Class 98

Sprout Social

NOVEMBER 30, 2021

Types of ecommerce trends to watch for. When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. In mid-July 2021, Snap purchased Vertebrae , a company that produces 3D images of products for brands.

Trends 143

Trends Conversation Instagram Influencer 143