Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Facebook introduces 3D posts. The post Top five: Women rule content marketing!

Content 170

Content Nielsen Marketing Badge 170

Webbiquity SMM

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Show and Tell: Use More Video Marketing. What to do?

Content 190

Content Tips How To Video 190

Ignite Social Media

JANUARY 25, 2018

Just a few weeks into 2018 and we have already heard of at least one major change that Facebook is making changes to their algorithm. But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. monthly users.

Social Media 97

Social Media Tumblr Policies YouTube 97

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Facebook saw some huge interactions from fans – 41 million posts, likes, and comments to be exact.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. Look for more brands and influencers to share brilliant, engaging live video next year. More Live Video. Employee Advocates. 360 Degree Content.

Trends 60

Trends Social Media Marketing Influencer 60

Janet Fouts

JANUARY 13, 2018

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. .” ” This has a whole lot of marketers freaking out. The effects of this announcement.

Facebook 125

Facebook Marketing Discount Authentication 125

Buffer Social

FEBRUARY 13, 2017

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. Essential video marketing gear for filming. This episode is available on: iTunes.

Video 111

Video Film Marketing Wireless 111

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Facebook saw some huge interactions from fans – 41 million posts, likes, and comments to be exact.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

Facebook 195

Facebook URL Advertising Organization 195

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Nov 26, 2017. This is going to be a popular feature for many (I’m looking at you Donald ), including brands. Nov 26, 2017.

Features 230

Features Tools Smart Phone LinkedIn 230

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Consultant 100

Consultant Skills Research Industry 100

Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. We think social media is becoming more for engagement and brand building than referral traffic and revenue.

Social Media 108

Social Media Study LinkedIn Instagram 108

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links.

Template 167

Template Templates Trends Content 167

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

Facebook 180

Facebook URL Advertising Organization 180

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Training 165

Training Social Media Brands Small Business 165

Ignite Social Media

MARCH 12, 2021

Over the last year, brands have fixated on going viral on TikTok and are now looking at even newer apps like Clubhouse to stay relevant. With that mindset, many brands are missing out on existing opportunities that already have a steady fan base – Snapchat being one of them. than Facebook, Instagram, and Messenger combined.

Features 155

Features Social Media Marketing Activities 155

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. But in 2017, things changed.

Social Media 97

Social Media Brands Marketing Tourism 97

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Jon Loomer

APRIL 13, 2020

Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There are two primary ways I conduct a Facebook Live session: 1. I don’t do the solo, talking head with my phone Facebook Live. I’ll select Facebook. Webinar-style and 2.

Facebook 214

Facebook Widget Upcoming URL 214

Ignite Social Media

JANUARY 23, 2018

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. It consisted of a, you guessed it, Facebook Newsfeed algorithm change! Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from their friends and less from brands.

Brands 111

Brands Statistics Instagram Video 111

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

Template 167

Template Templates Social Media Social Networking 167

Twist Image

JANUARY 2, 2017

Welcome to 2017. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2017. My 3 Words For 2017: Next. When I started out in that business (over a decade ago), I was known as the "personal brand" speaker. Happy New Year! What's your plan? aren't you? Only three words?

Exercises 58

Exercises Feed Feedly Advertising 58

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. New Instagram Features for Marketers. Click To Tweet. Extended Stories.

Instagram 164

Instagram Marketing Analytics Influencer 164

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. TikTok was launched globally just five years ago, in the fall of 2017. build a strong brand identity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

JANUARY 3, 2017

Cheers to 2017! Join our Facebook community for weekly notifications or take note on the topics and dates below. Join our Facebook community for weekly notifications or take note on the topics and dates below. January 4, 2017: Maintaining a Social Media CRM. January 11, 2017: Social Media Trends for 2017.

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Ignite Social Media

MARCH 19, 2018

Watch out, YouTube, Facebook is pulling no punches! Facebook is not only expanding their video platform , Facebook Watch, they are also dominating in the branded video space. Facebook Watch. When you add Facebook-owned platform, Instagram, they control 74% of video content. The kicker? We agree Oz!

YouTube 109

YouTube Facebook Study Video 109

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. That's what every marketer is going to focus on. It's the people. People did.

Brands 141

Brands Instagram Meme Banking 141

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. 6 factors that affect the cost of influencer marketing. Or how much you should be paying an influencer? I’m like you.

Cost 111

Cost Influencer Social Media Marketing 111

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 228

B2B Company Facebook Video 228