Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Consultant 100

Consultant Skills Research Industry 100

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. More Live Video. Employee Advocates.

Trends 60

Trends Social Media Marketing Influencer 60

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

Content 170

Content Nielsen Marketing Badge 170

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. TikTok was launched globally just five years ago, in the fall of 2017. build a strong brand identity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. If you thought 2017 was the year of video, think again. More Video.

Strategy 133

Strategy Social Media CPC Influencer 133

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

JANUARY 30, 2017

Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. A Whopping 19% of Total Media Consumption Now Goes to Influencers. Think Influencer marketing is just for the young folk? Facebook Takes a Step to Reduce “Fake News”.

Influencer 60

Influencer Survey YouTube Trends 60

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Ignite Social Media

JULY 18, 2017

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness. Show Fans the Perks of your Product.

Activities 121

Activities Brands Banking UGC 121

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

APRIL 18, 2017

Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017. — Bon Appétit (@bonappetit) April 11, 2017.

Social Media 103

Social Media Brands Startup RSS 103

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are. Innocent is yet another millennial cool brand. Innocent Drinks.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. It's not just the big media outlets or big brands that are the media today.

Brands 141

Brands Instagram Meme Banking 141

Socialmedia.biz

JUNE 19, 2018

billion social media users in 2017, and it’s set to grow to 2.95 In order to maximize brand awareness and be successful on social media, you’ll need to implement a strategy with clear objectives. There are still ways to boost your growth, even if you don’t have the staff or budget of bigger brands. Influencer marketing.

Social Media 83

Social Media Brands How To Influencer 83

Visually SM

JULY 31, 2020

How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. It has been said that Facebook was on its deathbed. Here are some formats that still perform well on Facebook.

Social Media 246

Social Media Video Company Content 246

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Part of the reason for this decline is that Snapchat is focusing more on its role as a messaging app rather than an e-commerce channel for brands. Meanwhile, those same influencers were posting 14 percent more often to Instagram Stories.

Instagram 164

Instagram Marketing Analytics Influencer 164

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Social Media Strategies Summit

APRIL 22, 2019

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. digital ad spending.

Trends 143

Trends Social Media Instagram Influencer 143

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! Influencer Tip. more retweets.

Twitter 153

Twitter How To Hashtag Domain Name 153

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Of the top brands using Instagram, 60% use the same filter for all content. Facebook Statistics. 68% of US adults between the ages 18-29 are on Facebook.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Good news is we have real answers!

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. What is livestream shopping?

Video 121

Video Retail Hosting Fashion 121

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Feel confident in how you present yourself and your brand online. No worries.

Training 165

Training Social Media Brands Small Business 165

Sprout Social

NOVEMBER 30, 2021

With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek.

Trends 144

Trends Conversation Instagram Influencer 144

Pam Moore

DECEMBER 7, 2017

It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. Showing up on Facebook every morning thinking “hmmm…what should I post today?” Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance.

Eventful 145

Eventful Social Media Badge Hashtag 145

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

Video 131

Video Retail Influencer YouTube 131

Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. It's not just money going from tv ads and newspapers over to Google and Facebook. And, of course, influencers are loving it.

Influencer 45

Influencer Marketing Fashion Startup 45

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. Now we’re seeing a huge increase in “brand to brand” comments and we’re loving the new trend!

Comments 86

Comments Instagram Brands Feed 86

Ignite Social Media

MAY 2, 2017

Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele , received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. Best Mid-Range Media Buying Strategy; and. Best in Food and Beverage.

Company 108

Company Tumblr Influencer Campaign 108

Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. It's not just money going from tv ads and newspapers over to Google and Facebook. And, of course, influencers are loving it.

Influencer 40

Influencer Marketing Fashion Startup 40

ProBlogger

APRIL 12, 2017

But it’s 2017, so you need to be a bit more creative and find new ways to effectively deliver your lead magnet to your audience and persuade them to join your list. Host a Virtual Summit to Steal Subscribers from Industry Influencers. You might have seen banners like this one in your Facebook newsfeed in the last few months.

List 55

List Hosting Blogger Study 55

Sprout Social

OCTOBER 8, 2018

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. Brand takeaways. Brand takeaways. Crunch Gym.

Social Media 94

Social Media Brands Instagram Training 94