Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Facebook introduces 3D posts. The post Top five: Women rule content marketing!

Content 170

Content Nielsen Marketing Badge 170

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Social Media Marketing

APRIL 27, 2017

We are already in 2017, but it's not the end yet. Marketers create engaging content to make their customers act upon it as it generates conversions. Content marketing is going to be something very important in coming years as well. Start planning, create a quality content now, to ensure success tomorrow. Serve Well!

Trends 117

Trends Strategy Marketing Advertising 117

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. How can I implement a video strategy for my brand? It has been said that Facebook was on its deathbed. Here are some formats that still perform well on Facebook.

Social Media 246

Social Media Video Company Content 246

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Facebook saw some huge interactions from fans – 41 million posts, likes, and comments to be exact.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Content Marketing. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. Showing up on Facebook every morning thinking “hmmm…what should I post today?

Template 167

Template Templates Trends Content 167

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Facebook saw some huge interactions from fans – 41 million posts, likes, and comments to be exact.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Nov 26, 2017. This is going to be a popular feature for many (I’m looking at you Donald ), including brands. Nov 26, 2017.

Features 230

Features Tools Smart Phone LinkedIn 230

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Consultant 100

Consultant Skills Research Industry 100

Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. We think social media is becoming more for engagement and brand building than referral traffic and revenue.

Social Media 108

Social Media Study LinkedIn Instagram 108

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Repeatedly, Facebook needs to beat back something marketers are doing that diminishes the news feed experience.

Feed 166

Feed Feedly News Facebook 166

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Ignite Social Media

JANUARY 23, 2018

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. It consisted of a, you guessed it, Facebook Newsfeed algorithm change! Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from their friends and less from brands.

Brands 111

Brands Statistics Instagram Video 111

Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. 360 Degree Content. More Live Video.

Trends 60

Trends Social Media Marketing Influencer 60

Convince & Convert

SEPTEMBER 1, 2017

Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. Click To Tweet.

Social Media 163

Social Media Content Aggregator Trends 163

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 12 Visual Content Marketing Ideas that Get Shared Like Mad.

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

JULY 25, 2017

Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Content 167

Content ROI Template Templates 167

Twist Image

JANUARY 2, 2017

Welcome to 2017. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2017. My 3 Words For 2017: Next. As the years peel off, it's easy for them to make assumptions about the type of presentations (and audiences) that my content is best suited for. Happy New Year!

Exercises 58

Exercises Feed Feedly Advertising 58

Ignite Social Media

MARCH 19, 2018

Watch out, YouTube, Facebook is pulling no punches! Facebook is not only expanding their video platform , Facebook Watch, they are also dominating in the branded video space. Facebook Watch. When you add Facebook-owned platform, Instagram, they control 74% of video content. The problem? The kicker?

YouTube 109

YouTube Facebook Study Video 109

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 225

B2B Company Facebook Video 225

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. build a strong brand identity. Agility is vital.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

JANUARY 3, 2017

Cheers to 2017! Join our Facebook community for weekly notifications or take note on the topics and dates below. Join our Facebook community for weekly notifications or take note on the topics and dates below. January 4, 2017: Maintaining a Social Media CRM. January 11, 2017: Social Media Trends for 2017.

Upcoming 62

Upcoming Social CRM Tourism Travel 62

Buffer Social

FEBRUARY 13, 2017

Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. What type of video content works best for social media. 3 Key Takeaways for Marketers Looking to Rock their Video Marketing Strategy in 2017. Start with educational content.

Video 111

Video Film Marketing Wireless 111

agora pulse

AUGUST 31, 2017

Let’s face it, creating video content for social media can be unrewarding. In this post, we’ll look at 7 ways to repurpose video content to give it a longer life. I’ll include tools that will help you turn your videos into new content. Video content is hot on social media. Don’t despair.

Video 155

Video Content Film Instagram 155

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. It's not just the big media outlets or big brands that are the media today.

Brands 141

Brands Instagram Meme Banking 141

Ignite Social Media

FEBRUARY 13, 2018

Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). Facebook has been testing various News Feeds in other countries for some time now. In some, brand posts were relegated to an “explore” section that users would have to choose to visit.

Feed 115

Feed Feedly News Brands 115

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Janet Fouts

JANUARY 13, 2018

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” The effects of this announcement.

Facebook 125

Facebook Marketing Discount Authentication 125

Ignite Social Media

JULY 18, 2017

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness. Show Fans the Perks of your Product.

Activities 121

Activities Brands Banking UGC 121

Convince & Convert

SEPTEMBER 1, 2017

Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. Click To Tweet.

Social Media 112

Social Media Content Aggregator Consultant 112

Ignite Social Media

MAY 29, 2018

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. With users spending less time on Facebook comes fewer opportunities to gain reach for organic and paid impressions.

Buy 94

Buy CPM Facebook Price 94

Sprout Social

APRIL 18, 2017

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. — Bon Appétit (@bonappetit) April 11, 2017.

Social Media 102

Social Media Brands Startup RSS 102

Pam Moore

MARCH 31, 2017

Unsure how to develop content to attract your ideal customer? Leverage data to refine your audience, market, content and social platform priorities. Feel confident in how you present yourself and your brand online. Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on?

Training 165

Training Social Media Brands Small Business 165

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Yes, Facebook does really seem to be encouraging us to use live video.

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Feed Feedly News Facebook 165