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Social Media Automation Rules No Brand Should Break

Sprout Social

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

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Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Buffer Social

Is social media best used for sales or for brand awareness and engagement? Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.

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Actionable Social Media Trends and Stats to Help Guide Your Marketing in 2017 – Bonus Episode [SSM017]

Buffer Social

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. State of Social Media 2016 Report.

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8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

Buffer Social

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. Let’s dive in!

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October Lab Review

agora pulse

It’s been a busy few months since we published a Social Media Lab review here on the main blog! In late 2017, Twitter launched something called Twitter Promote. We’ve been busy in the Social Media Lab!! What is the Social Media Lab? Lots of interesting factoids to digest.

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Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]

Buffer Social

Social media algorithms are a lot like “Dog Years.” But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. Google Play. Sound Cloud.

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Online Newsrooms: the Secret Sauce for Media Relations

Proactive Report

And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. MEDIA RELATION TIPS FOR 2017. Explain to your seniors or clients what the media needs in the way of content. Fo llow me on Twitter.