Razor Social

DECEMBER 20, 2017

People love reading about marketing tools! Our job is to feel the pulse of our readers and provide them with the content they are asking for – year after year – and hopefully continue to be helpful, inspiring and interesting. So, here’s a look back at what our readers kept clicking and sharing in 2017.

Curation 95

Curation Influencer Analytics LinkedIn 95

Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Would it just be easier to quit Twitter?

Twitter 113

Twitter Consultant Social Media Management Engagement 113

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones.

Collaboration 85

Collaboration Template Templates Team 85

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Why use video for social media?

Social Media 246

Social Media Video Company Content 246

Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. 9,100 reactions.

Social Media 108

Social Media Study LinkedIn Instagram 108

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.

Conference 103

Conference Social Media Price Forums 103

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Twist Image

JANUARY 2, 2017

Welcome to 2017. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2017. My 3 Words For 2017: Next. As the years peel off, it's easy for them to make assumptions about the type of presentations (and audiences) that my content is best suited for. Not just the content.

Exercises 58

Exercises Feed Feedly Advertising 58

agora pulse

AUGUST 31, 2017

Let’s face it, creating video content for social media can be unrewarding. In this post, we’ll look at 7 ways to repurpose video content to give it a longer life. I’ll include tools that will help you turn your videos into new content. Video content is hot on social media. Don’t despair.

Video 155

Video Content Film Instagram 155

Sherrilynne Starkie

NOVEMBER 26, 2017

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Nov 26, 2017. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Nov 26, 2017. Nov 26, 2017. Nov 26, 2017. Facebook Creators for video content.

Features 230

Features Tools Smart Phone LinkedIn 230

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. They also looked at whether each company on the list is maintaining a public-facing corporate blog. No limit can be imposed on length or type of post.

Company 100

Company Social Media Analysis Research 100

Audiense

MARCH 14, 2018

We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. — Audiense (@AudienseCo) October 25, 2017. I pulled up the report on the conversation from IWD 2017 and analysed how the audience had evolved over the past year. — Audiense (@AudienseCo) March 8, 2018.

Comparison 90

Comparison Influencer Report Film 90

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

Team 160

Team Marketing B2B Eventful 160

Ignite Social Media

JANUARY 24, 2017

The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. We are always looking for content creators to partner with to create stunning and unique recipes, as it can help build awareness of the versatility for a lot of brands. Skinny Taste.

Influencer 60

Influencer Delicious Blogger Instagram 60

Audiense

SEPTEMBER 6, 2017

Instead of the traditional approach of using renowned TV composers why not venture into the world of influencer marketing and identify a relevant micro-influencer ? Not only are they available on Twitter they are also 33% more likely to share content potentially increasing social amplification. Sean Beeson is your man!

Data 115

Data Film Influencer Report 115

Convince & Convert

SEPTEMBER 1, 2017

Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. 3 Simple Ways to Protect Your Content.

Social Media 163

Social Media Content Aggregator Trends 163

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider.

Influencer 166

Influencer Tips Marketing Training 166

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? I didn’t know much before I did the research for this blog post. While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. We are going to share all these in this blog post.

Cost 111

Cost Influencer Social Media Marketing 111

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. And check this out: What Do Top Marketers Think About Mobile Marketing? I think we need to pay attention!

Mobile 140

Mobile SMS Hitwise Marketing 140

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163

Course Influencer Training Small Business 163

ProBlogger

JANUARY 24, 2017

The bad news is this: that boring content you’re probably peddling? Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. But for those of us fixing to make headway in existing markets, traditional advice just isn’t going to cut it anymore.

How To 47

How To Authentication Publishing Social Capital 47

Pam Moore

MARCH 29, 2017

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”? Many get addicted to the likes, shares and follows.

Content 60

Content Template Templates Marketing 60

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

Brands 77

Brands Content Authentication UGC 77

Convince & Convert

SEPTEMBER 1, 2017

Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. 3 Simple Ways to Protect Your Content.

Social Media 112

Social Media Content Aggregator Consultant 112

ProBlogger

APRIL 19, 2017

Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. If anything, he rebels against many of the common themes in the marketing niche. You can learn more by checking out his blog at SJO.com. You can learn more by visiting his blog at RyanHoliday.net. Sol Orwell.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Unmetric

DECEMBER 21, 2018

With so much noise to cut through and even the idea of just wishing people a happy New Year a seemingly cliched idea, marketers need to think outside the box with their New Years greeting on social media. We took a look at the top 20 posts published by brands in 2017 for New Year. Below are the top 20 New Years posts by brands in 2017.

Brands 69

Brands Banking Marketing Analysis 69

agora pulse

MARCH 8, 2017

If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. Why Promote Your Blog? All your hours of researching and writing great content are wasted if nobody reads it. Amanda Webb (@Spiderworking) February 9, 2017.

Twitter 153

Twitter How To Hashtag Domain Name 153

Convince & Convert

MARCH 2, 2015

Tweetable Moments A blog is free like a puppy, not free like a beer. Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. Right now, Erik is most excited about video as content.

Content 60

Content Marketing B2B Journal 60

Ari Herzog

AUGUST 18, 2016

May 2016 marked the ninth birthday of my blog! You can visit the archive and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity. I’ve created a lot of content since 2007 — and people continue to visit, comment, and share.

URL 70

URL Hosting Trends Comments 70

Buffer Social

MARCH 27, 2018

There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Sprout Social

MARCH 24, 2017

Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Be trendy, but add value.

Content 54

Content Loyalty Social Networking Communities 54

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. There’s a reason the influencer marketing industry is booming.

Influencer 145

Influencer Trends Marketing Guidelines 145

Ignite Social Media

DECEMBER 29, 2016

2016 has been a very eventful year, especially in the world of social media marketing. But as the year comes to a close, we wanted to look back at some of our most frequented blog posts to see what people were really, really interested in this year. This past year we went to Punta Cana… but where will be go in 2017 ?

Social Media 153

Social Media Analytics Analysis Communities 153

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. These values can give you a hint of what content will do well or not so well on Facebook. Frequently circulated content and repeated posts. Last updated: October 2017). Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

ProBlogger

APRIL 12, 2017

If you’re serious about blogging, I’m sure you’re already building an email list (or planning to do so). Since you’re a Problogger reader, I’m also assuming your knowledge and expertise in blogging is significantly higher than most newbies. Email marketing isn’t going anywhere. This is a guest contribution from Jawad Khan.

List 55

List Hosting Blogger Study 55