Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. So, the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are 7 brands that are achieving killer results on Facebook in 2019 to get you inspired. #1

Brands 108

Brands Facebook Journal Issues 108

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 119

Brands Survey Microsoft Issues 119

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139

Sherrilynne Starkie

AUGUST 29, 2018

In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out.

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Content Nielsen Marketing Badge 170

Pixlee

DECEMBER 11, 2017

This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Feel confident in how you present yourself and your brand online.

Training 165

Training Social Media Brands Small Business 165

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Let’s reiterate this again: accounts to be verified are determined to be of public interest and authentic.

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Twitter Badge Authentication Applications 139

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. The truth is people connect with people and the power of personal branding is real. It's the people.

Brands 141

Brands Instagram Meme Banking 141

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Last updated: October 2017). August 28, 2017: Pages that share false news will no longer be able to run Facebook ads. August 28, 2017: Pages that share false news will no longer be able to run Facebook ads.

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List Facebook Feed Feedly 190

Social Media Strategies Summit

OCTOBER 21, 2021

Kimberly Bryant (@6Gems) December 16, 2017. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. Top 15 Brands Killing It on Instagram. Conclusion.

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Social Media Startup LinkedIn Telecommunications 212

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. Social best practices from managing a business carry over to personal branding. — Your Creative People (@ycpideas) April 12, 2017. Build the Foundation.

Brands 55

Brands How To Hashtag Authentication 55

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

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UGC Brands Apparel Content 59

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. So, working with micro-influencers (whose audiences haven’t ballooned yet) might bring higher ROI for your brand. They are usually perceived as more authentic. But can micro-influencers really bring in ROI? They will cost you less.

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ROI Influencer Authentication Hashtag 186

Pixlee

MAY 3, 2018

But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users. Since then, it has become a powerful channel for brand marketers who are looking to expand their businesses’ social marketing presence.

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Engagement Instagram Brands Apparel 62

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. Now we’re seeing a huge increase in “brand to brand” comments and we’re loving the new trend!

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Comments Instagram Brands Feed 86

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Good news is we have real answers!

Training 167

Training Communities Social Media Real Estate 167

Unmetric

MAY 31, 2018

Unless you live under some rock, you already know that Wendy’s has been roasting people and even other brands like there’s no tomorrow. In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. Wendy’s on Facebook.

Social Media 103

Social Media Comparison Campaign Instagram 103

Ignite Social Media

NOVEMBER 20, 2017

Instagram stories allow brands to tell a story without overwhelming the feed of a user’s profile with content. When your brand is advocated by a ‘trusted channel’, consumers sit up and take notice. Posted by Ignite Social Media on Tuesday, May 23, 2017. Increasing Popularity of Instagram Stories. A Day in the Life of Paid Media.

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Trends Social Media Influencer Instagram 112

Social Media Strategies Summit

APRIL 22, 2019

While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. So what’s next for Stories in 2019? digital ad spending.

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Trends Social Media Instagram Influencer 143

Pam Moore

JUNE 22, 2017

Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Here is what you will learn: – Influencer Marketing Trends 2017. Social currency = attention + action.

Course 163

Course Influencer Training Small Business 163

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce.

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Video Retail Influencer YouTube 131

Buffer Social

APRIL 10, 2017

Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own. You’ll also learn other great insights like: How brands and businesses can build a voice of their own. Be authentic.

Brands 96

Brands Construction Social Media Management Social Media 96

ProBlogger

JANUARY 24, 2017

Building brand awareness? Develop a unique and authentic voice. But the point I’m going to stress here, is that getting noticed demands personality, creativity, and authenticity. But that being said, time and time again, being original and authentic gets folks to pay attention. But let’s make 2017 different.

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How To Authentication Publishing Social Capital 47

Pixlee

FEBRUARY 14, 2018

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” The Internet and social media allow these direct brands to have one-to-one conversations with consumers. According to the study, two-thirds of all U.S. Thank You, IAB.

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Research Brands Press Release Authentication 40

Pixlee

FEBRUARY 15, 2018

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” The Internet and social media allow these direct brands to have one-to-one conversations with consumers. According to the study, two-thirds of all U.S.

Research 40

Research Brands Press Release Authentication 40

Later

FEBRUARY 4, 2021

Here are 3 Black-owned stock photography websites that are changing the stock photography game: Why Brands Should Use Diverse Stock Photography. In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. Look no further. 3: CreateHER Stock.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Adventure Bloggers. Joao Leitao of Nomad Revelations.

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Travel Influencer Brands Airlines 66

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly Should brands pay attention to TikTok? Yes, but brands need to be smart in their execution. From the examples above, it’s clear that branded content isn’t commonly found in the TikTok feed. First there was Vine, then Musical.ly, and now TikTok. What is TikTok?

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Meme Marketing Authentication Feed 111

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

agora pulse

DECEMBER 17, 2019

Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network. TikTok, a video app launched in 2017, was the most downloaded app in Apple’s App Store for five consecutive quarters. Get Authentic. Failing to put faces to your brand.

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Social Media Authentication comScore Social Media Management 82

Janet Fouts

JANUARY 13, 2018

It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” What does it mean? What should you do?

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Facebook Marketing Discount Authentication 125

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Sprout Social

NOVEMBER 30, 2021

When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. In mid-July 2021, Snap purchased Vertebrae , a company that produces 3D images of products for brands. AR commerce brand example: Wayfair.

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Trends Conversation Instagram Influencer 144