Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Marketing Automation.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. B2B marketers are projected to spend more than $100 billion on social media advertising by 2017. One-third of all organic search clicks on Google are on the first result. 43% of all online advertising dollars are spent on search ads.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Content Focus Trends. and one called out WhatsApp.

B2B 293

B2B Trends Analysis Marketing 293