Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. Search Analytics. Google analytics. iot) + (streaming) x (mobile) figure out delivery. Where does social fit in a brands mobile strategy? You decide.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. He recently updated that post for 2017. Manage from a desktop browser or mobile device. Instagram has more users than Twitter. Sprout Social. 1) HootSuite.

Social Media Management 0

Social Media Management Social Media Tools Radian6 0

Buffer Social

APRIL 20, 2017

Mark Zuckerberg, Facebook F8 conference 2017. Besides AR, there were also announcements about Messenger, chatbots, Facebook Analytics, Facebook Live, and more! We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017.

Marketing 112

Marketing Conference Analytics Real Estate 112

Razor Social

JANUARY 26, 2017

Agorapulse is an excellent management tool that supports a broad range of platforms with a lot of great functionality, including in-depth analytics, scheduling, and reporting. Here is a link to our top article about social media analytics tools: [link]. It’s awesome on both desktop and mobile. Web Analytics.

Tools 111

Tools Tips Marketing WordPress 111

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools.

Analytics 112

Analytics Social Media Tools Klout 112

Your Escape From 9 to 5

JULY 1, 2022

If you are serious about building your blog and your business, here are some of the top, must have WordPress plugins for 2017. It is also mobile friendly and will allow you to have instant notification of all inquiries so you can respond in a snap or can help manage your leads in one easy to use spot when Monday morning rolls around.

WordPress 97

WordPress Discount SEO Embedding 97

Twist Image

FEBRUARY 24, 2017

In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". You can back these statements up with as much data and analytics as you like, but sticking to this based on your vanity metrics is putting you on the wrong side of history. Don't worry!

Mobile 68

Mobile Brands Data Analytics 68

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Buffer Social

MARCH 6, 2018

Videos are becoming increasingly popular on social media , especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent 1 Facebook , 2017. You can use your Google Analytics to find your top posts. Sounds easier?

Examples 112

Examples Video Social Media Engagement 112

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 112

Video CPM Real Estate Mobile 112

agora pulse

AUGUST 31, 2017

A post shared by Amanda Webb (@spiderworking) on Aug 28, 2017 at 3:07am PDT. — Gary Vaynerchuk (@garyvee) August 24, 2017. Over the last few years she's been focussing on video, most of which she creates directly from her mobile phone. Posted by Amanda Webb – Spiderworking on Wednesday, July 12, 2017.

Video 155

Video Content Film Instagram 155

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. — Burger King (@BurgerKing) March 31, 2017. — Burger King (@BurgerKing) April 1, 2017. One Plus, the popular mobile brand, is known for its fast charging phones. — Delta (@Delta) April 1, 2017.

Social Media 113

Social Media Analysis Instagram Campaign 113

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111

Mobile GPS Wireless Compete 111

Buffer Social

NOVEMBER 1, 2017

More than 500 million people use Instagram every day 1 TechCrunch , September 2017 , and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand 2 Instagram business blog , September 2017. More importantly, you get analytics for your Instagram account.

Instagram 112

Instagram Hashtag Notification Analytics 112

Convince & Convert

JANUARY 8, 2014

The oft-reported prediction from Gartner that the CMO will control more technology budget than the CIO by 2017 may in fact turn out to be true, but that’s still three year off – allegedly. I wasn’t a math major, but if everything is going up, what is going down?

Statistics 142

Statistics Marketing SMS Research 142

Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. Consumers spent $3.6 8 FedEx Solves a Consumer Pain Point.

Campaign 182

Campaign Retail Loyalty Marketing 182

Rebekah Radice

MAY 24, 2017

Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. Rebekah Radice (@RebekahRadice) May 22, 2017. Rebekah Radice (@RebekahRadice) May 24, 2017. Once again, go to your Google Analytics – Behavior – Site Content and find top performing content.

Social Media 148

Social Media How To Analytics Types 148

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. July 25, 2017. May 18, 2017. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 hours using the internet per day. ” EMarketer. www.emarketer.com.

Social Media 118

Social Media How To Survey Social Networking 118

Buffer Social

FEBRUARY 7, 2018

In fact, Deepak Rao, the product manager of the Twitter timeline, said, “Our algorithm changes on an almost daily to weekly basis” As the Twitter timeline algorithm has helped to increase Twitter’s key metrics, it’s likely that Twitter will continue to test new ideas with its timeline 1 Slate , 2017.

Twitter 112

Twitter Hashtag Hubspot Feed 112

Buffer Social

SEPTEMBER 7, 2017

A post shared by Buffer (@buffer) on Aug 23, 2017 at 8:45pm PDT. Here’s an example of industry news we share on Twitter: Updated 2017 stats are in! Buffer (@buffer) August 19, 2017. Buffer (@buffer) August 22, 2017. MailChimp (@MailChimp) August 23, 2017. Source: [link] ] pic.twitter.com/z9Cwgk3Ozs.

Platform 112

Platform Social Media Content Curation 112

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

agora pulse

NOVEMBER 8, 2016

A great user experience on desktop and mobile as I need to use the tool wherever I am as part of my daily flow. . In order to get better results from social media, you need good analytics; namely, insights that allow you to take action. Unfortunately, the analytics provided by these tools never gives me any actionable insight.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Using a tool like Sprout Social, you can easily find your own demographics breakdown within our Twitter Analytics report. 80% of Twitter users access the app on mobile. 26% of U.S. accounts use Twitter multiple times a day.

Twitter 111

Twitter Strategy Hashtag Statistics 111

Sprout Social

AUGUST 27, 2018

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. — Complex (@Complex) June 2, 2017. — NFL (@NFL) June 1, 2017. — Manila Spoon (@ManilaSpoon) January 12, 2017.

Hashtag 111

Hashtag Twitter How To Trends 111

Buffer Social

OCTOBER 25, 2018

Also, remember to optimize your content for mobile as 94 percent of Facebook’s users access Facebook via the mobile app. As a brand, you can have an Instagram business profile , which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools.

Sites 112

Sites Social Media Brands Tumblr 112

Hootsuite

SEPTEMBER 9, 2020

predominant age range ( 81% of 15–25 year-olds ), and viewing preferences ( 70% of watchtime is on mobile). Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Source: Think With Google. Include relevant keywords.

YouTube 145

YouTube HootSuite Marketing Video 145

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. On desktop or mobile, sharing LinkedIn native video is pretty much a three-step process. On mobile: 1. LinkedIn video ads provide richer analytics than LinkedIn native video. On desktop: 1.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Webbiquity SMM

DECEMBER 15, 2020

Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics. We design and build remarkable mobile apps.

Company 166

Company Twitter Software System 166

Hootsuite

SEPTEMBER 3, 2019

Audience engagement, analytics, and data : Engage your prospects, grow your audience, and track your results. Instagram apps for engagement, analytics, and data. VSCO is one of the original and most popular mobile photo-editing apps. A post shared by Google Snapseed (@googlesnapseed) on Oct 11, 2017 at 6:50am PDT.

Instagram 112

Instagram HootSuite Price Sports 112

Unmetric

NOVEMBER 1, 2018

To help you with some inspiration we’ve put together this list of successful social media content around Diwali by brands in 2017 using Unmetric Discover – the world’s largest branded content catalog that helps you explore over 1 Billion pieces of branded content by more than 100,000 major brands. Nokia Mobile.

Social Media 72

Social Media Smart Phone Analysis Mobile 72

agora pulse

JULY 10, 2019

I even have multiple saved items all the way back from early 2017 on my account. These insights can be accessed within the mobile app. The reports are also downloadable, and unlike Instagrams’ analytics, our information is stored for more than two years. * * *.

Instagram 110

Instagram Social Media Management Report Social Media 110

Hootsuite

MAY 7, 2020

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Tech analytics platform Sensor Tower sees TikTok closing in on the two-billion downloads mark, with 1.9 So far, TikTok is the No. 1 downloaded app of 2020. billion installs to date. of downloads.

Marketing 145

Marketing Statistics Hashtag Startup 145

Oktopost

OCTOBER 23, 2019

Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics. Let’s start at the beginning. Now Google has set a date: early 2020.

Marketing 110

Marketing YouTube Overview Compete 110

yMarketingMatters

SEPTEMBER 23, 2016

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. It’s important to look at your analytics, this helps you find the best time to post. More than one-third of mobile phone users (89.4 By 2017, an estimated 51.8%

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Buffer Social

SEPTEMBER 12, 2017

For those in small businesses, you might like The Best Small Business Blogs of 2017 list by Fit Small Businesses. Marketing Land : Digital marketing and technology news covering Martech, Social, Search, Mobile, Display & Programmatic Advertising, Retail, Email, Video, Analytics, and more. . Career, recruiting, and hiring.

Curation 112

Curation Content Hubspot Startup 112

Sprout Social

DECEMBER 16, 2018

App Cards are the solution that Twitter uses to sell mobile app advertisements to business users. If you’re focused on giving your customers an all-encompassing mobile experience, all you need is a few lines of code. In 2017, Twitter live-streamed more than 830 events to a global audience. Player Card.

Twitter 111

Twitter URL Hashtag Reputation 111

Sprout Social

OCTOBER 23, 2018

Optimize based on metrics and analytics. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Track the performance of different post types (i.e.

Social Media 111

Social Media Strategy Hashtag Campaign 111