Blog #6.2: Narrative Storytelling Enhances Sales Performance
SalesChoice
JANUARY 12, 2017
In addition, organizations of all sizes are following the lead of business-to-consumer (B2C) retailers such as Amazon.com by making smarter use of data analytics to predict customer purchasing or churn, increase sales, and deepen relationships. Predictive Analytics in sales can be used in a number of ways.
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