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Blog #6.2: Narrative Storytelling Enhances Sales Performance

SalesChoice

In addition, organizations of all sizes are following the lead of business-to-consumer (B2C) retailers such as Amazon.com by making smarter use of data analytics to predict customer purchasing or churn, increase sales, and deepen relationships. Predictive Analytics in sales can be used in a number of ways.

B2B 22
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

It typically contains a knowledge base with a set of rules for applying the knowledge to each particular situation. With machine learning capabilities, it’s building its knowledge base over time and adapting or creating new decisions based on its working knowledge. AI and Analytics.

Marketing 109
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7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

Part of the answer, according to research from strategy professor Benjamin Jones at the Kellogg School, is that our individual knowledge base is becoming more and more specialized. As marketers, we’re all somewhere on the analytics expertise scale (whether we know it or not!) Collaborating. Why is team collaboration necessary?

Skills 111
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Tech analytics platform Sensor Tower sees TikTok closing in on the two-billion downloads mark, with 1.9 India claims more than 120 million monthly active users on TikTok, making it the largest base outside China.

Marketing 145