Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools.

Analytics 111

Analytics Social Media Tools Klout 111

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Social Media Strategies Summit

AUGUST 28, 2019

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. The results set Magnolia apart from the competition and strengthened their e-commerce arm, which is a key driver for company growth. Source: Persado.

Examples 200

Examples Marketing Retail Automotive 200

Laurel Papworth

AUGUST 24, 2017

Dear Students, just a quick note – the Facebook Groups app for Android and iPhone will be gone Sep 1st 2017. This means you won’t be able to log into the Facebook Groups app after September 1, 2017. I use the app, so I’m grumpy. But hey, we aren’t paying for it. and in the Facebook main app.

Groups 53

Groups Groups Facebook Badge 53

The Realtime Report

MAY 14, 2020

Daniels’ company is among those trying to simplify that complex chore for Americans, using artificial intelligence to transform that raw data into an easy-to-understand narrative. A 2017 study of the U.S. You see a line on a graph, but what is it telling you?”.

Data 212

Data Software Report Study 212

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Mediakix reports that, as of August 2017, influencers were posting to Snapchat 33 percent less often. Analytics Tools. Snapchat has never been a friend to marketers in the analytics department. Click To Tweet.

Instagram 163

Instagram Marketing Analytics Influencer 163

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

B2B 217

B2B Brands LinkedIn Influencer 217

Waxing UnLyrical

MAY 24, 2018

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt. Do the Right Thing.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

Trends 40

Trends Social Media Predicition Instagram 40

yMarketingMatters

OCTOBER 2, 2017

Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy. The two most popular ways companies are optimizing for mobile marketing are (1) using a simple template that works for all devices (52%) and (2) creating a mobile responsive email template (39%).

Mobile 140

Mobile SMS Hitwise Marketing 140

Sprout Social

MARCH 10, 2017

Team Sprout will be presenting along with Fifty & Five on, “Three Strategies to Prove the ROI of Social to your Clients & Win More Business” on Thursday, March 16, 2017 at 4 p.m. — Fifty & Five (@FiftyandFive) March 8, 2017. — Sortis Marketing (@SortisMarketing) March 8, 2017. HeyOrca) March 8, 2017.

ROI 52

ROI Sentiment Analytics Report 52

Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Analytics 45

Analytics Survey Mobile Study 45

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Doing Business In An Appified Economy.

Mobile 111

Mobile GPS Wireless Compete 111

agora pulse

SEPTEMBER 30, 2020

In fact, the company’s Twitter feed is hard to quit: It makes both a captivating and interesting read. There are quite a few Twitter analytics options, including Agorapulse that provides a close look into how your content is performing: Identify your best performing tweets with Agorapulse reports.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

MAY 8, 2017

If you’re spending a lot of time on social media for your company, wouldn’t you want to make sure you’re receiving the best results possible? As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in.

Social Media 108

Social Media How To Metrics ROI 108

Sprout Social

NOVEMBER 30, 2021

With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Track your success through native platform analytics and website referral traffic. In mid-July 2021, Snap purchased Vertebrae , a company that produces 3D images of products for brands.

Trends 143

Trends Conversation Instagram Influencer 143

Buffer Social

APRIL 4, 2018

Companies like Coca-Cola have partnered with influencers on musical.ly According to Digiday’s state of influencer marketing report, ‘The number of followers is still the gold standard for a social star’s “influence”’ 2 Digiday , 2017. 3 Digiday , 2017. for their campaigns.

Cost 111

Cost Influencer Social Media Marketing 111

Twist Image

DECEMBER 27, 2017

What happened in 2017, and what will 2018 bring? Most contact centers go through a formal RFP/tender process for new investments, and because chatbots got lots of mainstream media attention in both 2016 and 2017, budgets have indeed formed in 2017. Let’s have a look. It is still early. Apple will dominate messaging in 2018.

RFP 98

RFP Apple Embedding Applications 98

Sprout Social

OCTOBER 23, 2018

Optimize based on metrics and analytics. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Plus, it seems less like an ad and more like sharing a proud moment for the company. What’s your company’s mission?

Strategy 91

Strategy Social Media Hashtag ROI 91

Twist Image

NOVEMBER 22, 2017

WPP is a multinational marketing, media, advertising and public relations holding company that owns brands like GroupM , Ogilvy , Kantar and many more. The company employs over 200,000 people working in over 3000 offices in over 113 countries. There are over 400 companies that make up the portfolio of what WPP is.

Marketing 58

Marketing Apple Advertising Analytics 58

Sprout Social

AUGUST 25, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines. — Twitter Support (@TwitterSupport) November 9, 2017. Or, if you work for a university, hospital or other major organization, tag your company in your bio.

Twitter 138

Twitter Badge Authentication Applications 138

Keyhole.co

SEPTEMBER 18, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the process and ensure all verified accounts met their new guidelines. . The company is planning to bring back the program soon and allow users to request for verification. The links you share should show Twitter how awesome you (or your company) are.

Twitter 97

Twitter Badge How To Authentication 97

The Realtime Report

NOVEMBER 26, 2019

MoffeeNathanson noted that after declining in 2017, the volume of ads has increased each quarter. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers.

Advertising 113

Advertising Nielsen Buy Products 113

Keyhole.co

MARCH 7, 2023

Social media monitoring has become essential to any company’s digital marketing strategy. However, even with the best intentions, many companies make mistakes that can undermine the effectiveness of their social media monitoring efforts. In 2017, restaurant chain iHOP confidently tweeted that they were the original pancake house.

Social Media 59

Social Media Apple Trends Reputation 59

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. In 2017, 48% of B2C brands used influencer marketing, versus just 11% of B2B companies utilizing similar practices. But influencer marketing is not just for B2C.

Influencer 88

Influencer LinkedIn B2B Industry 88

Hootsuite

SEPTEMBER 9, 2020

Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. With a YouTube channel for business, you have access to an Analytics tab. Check what words people use to find your channel in Traffic Sources in YouTube Analytics.

YouTube 145

YouTube HootSuite Marketing Video 145

Oktopost

OCTOBER 23, 2019

Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics. Let’s start at the beginning.

Marketing 110

Marketing YouTube Overview Instagram 110

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. But in 2017, things changed. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. But this was the response to the tweet.

Social Media 97

Social Media Brands Marketing Tourism 97

Buzzlogix

JUNE 6, 2017

Experience the power of the all-in-one Social Media Monitoring, Management & Analytics cloud platform now without any financial commitment. Social Media Monitoring, Analytics, and Engagement is the only solution for effective Social Media Marketing success.

Social Media 40

Social Media Social Media Management Analytics Report 40

Twist Image

APRIL 7, 2017

From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. The company's ad business is 'gaining significant momentum' and will take market share from Google, Facebook, and others. Staggering.

Google 66

Google Retail Facebook Advertising 66

Sprout Social

OCTOBER 10, 2019

Starting up a Twitter page for your company is easy. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Our Q2 2017 Index found that responsiveness is the No. Twitter analytics: 6 tools to amplify your Twitter strategy.

Strategy 108

Strategy Tips Twitter Marketing 108

Hootsuite

AUGUST 11, 2020

Posted by Hootsuite on Friday, November 3, 2017. Check out their existing social media accounts and see what information you can gain from social media analytics tools. Posted by Hootsuite on Thursday, September 7, 2017. Provide a brief overview of your company. What analytics will you monitor? Introduction.

Proposal 143

Proposal Template Templates RFP 143

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Whiteoaks was also named Sprout Partner MVP in 2017.

Automotive 71

Automotive Reputation Social Media Management Retail 71

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. Paul Sutton (@ThePaulSutton) January 19, 2017. Most of those mistakes come from a simple lack-of something; one or more missing ingredients.

Social Media 60

Social Media Social Media Management Compete URL 60

Convince & Convert

JANUARY 8, 2014

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies). Can You Increase the Budget for Everything?

Statistics 142

Statistics Marketing SMS Research 142