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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Here we are in 2016, and I’m the proud owner of a Fitbit Charge HR and noticing more friends, family, and co-workers adding the sleek wristbands to their everyday get-up. (highlight to tweet). Case Study: The Wide Appeal of Fitbit. When Fitbit first launched in 2007, I was sure this was just another gadget-fad that wouldn’t last.

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What does the future of decentralized social media mean for marketers?

Sprout Social

Below is a quick overview of some of the most popular decentralized social media networks: Mastodon Founded in 2016, Mastodon is the largest open-source, microblogging platform in the world with over three million users. Like other social platforms, Mastodon users can share text-based content, GIFs, images and videos.