article thumbnail

Short-Form Video: The Secret to Standout Influencer Campaigns

Ignite Social Media

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. One of the most effective forms of influencer content is short-form, eye-catching video.

article thumbnail

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. February and March of 2016 Digital Transformation. April 2016. May/June 2016. ” July /August 2016. Influencers? You decide.

Pluck 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

Social Media Marketing

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. A number of game developing agencies, which were earlier developing games on platforms like desktop and console are gradually inclining towards mobile gaming. In 2012, the global mobile gaming industry was valued at 7.8

Mobile 90
article thumbnail

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

2016 was my 2nd year being paid as an Adobe Insider to cover the event. Recap of the Adobe Summit 2016 event in Las Vegas. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. In March I spent almost a week with 10k digital marketers at the Adobe Summit event. In this 20 minute podcast you will learn: .

Marketing 165
article thumbnail

2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. That’s great news for our clients spending money as their dollars stretched further than anticipated and fell more in line with that of all 2016. What factors influenced gift purchase decisions? That includes $122.9

CPM 60
article thumbnail

TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok Marketing Is Still Inexpensive and Offers Influencer Connectivity. Is TikTok influencer marketing worthwhile? Are TikTok ads effective?

Trends 147
article thumbnail

How to Become a Successful Twitter Influencer: Modern Day Trendsetting

Devumi

The platform had a huge impact on events like the Arab spring of 2011, and the US Presidential elections of 2016. In these, Twitter influencers played a large role in mobilizing people to take action. The post How to Become a Successful Twitter Influencer: Modern Day Trendsetting appeared first on Devumi.