3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
Talkwalker SM
FEBRUARY 8, 2016
As the virality map below shows, the majority of the discussion of this video stayed on YouTube but there was still significant spread to other media types, particularly on forums and on Twitter. Both had a clear focus on creating funny/weird campaigns and #puppymonkeybaby in particular performed well on both YouTube and Twitter.
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