Ignite Social Media

JANUARY 25, 2017

The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. That’s great news for our clients spending money as their dollars stretched further than anticipated and fell more in line with that of all 2016. This past year we didn’t see the spikes we typically encounter. Track conversions.

CPM 60

CPM Discount Buy Cost 60

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

B2B 148

B2B LinkedIn Tips Marketing 148

Buffer Social

JANUARY 10, 2017

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. They studied over 100 million dollars of ad spend in 2016 Q3 and came up with a set of benchmarks for the current cost of Facebook advertising. Here are a few of their findings (the currency is in U.S.

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. 3 Important Takeaways to Guide Your Video Marketing Strategy.

Video 111

Video CPM Real Estate Mobile 111

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. as we head into 2016? A cheaper CPM does not equal campaign success. When (and where) did they leave?

CPM 40

CPM Brands Affiliate marketing ROI 40

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198