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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. By paying per impression, you can optimize your CPM to just $0.02 Then make sure you’re operating on a CPC bidding model. As organic reach dwindles, social media ads are becoming more and more appealing to marketers.

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

They studied over 100 million dollars of ad spend in 2016 Q3 and came up with a set of benchmarks for the current cost of Facebook advertising. dollars) : The average Cost Per Click (CPC) is about $0.35 And here’s the data from AdEspresso’s study : Cost per click (CPC) by country . globally and about $0.28

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