Not Everything Has Changed
Jon Loomer
FEBRUARY 14, 2024
A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. What Facebook ads standards from 2016 could be repeated in 2024 without missing a beat? The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions.
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