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#SocialPR Spotlight: Sean Sorita

Waxing UnLyrical

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. Sounds cheesy and delicious! It is ingenious in its very simplicity.

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9 social media video ideas that engage customers

Sprout Social

Here are nine examples of social media video ideas done right to inspire your marketing efforts. Posted by Shinola on Thursday, September 8, 2016. Red Bull is the epitome of a company that can gracefully dip its toes into many strains of content, even if they have little to do with the product it sells. We have to do better.

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25 brands every social media manager should follow on social

Unmetric

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. What secret social sauce do they use?

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Most companies don’t host social media contests to give things away with nothing to show for it. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. — Save Your Sole (@saveyoursole) October 11, 2016. Why Create Social Media Contests? Build Your Email List.

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How to Strengthen Your Social Media Strategy Right Now

Rebekah Radice

How can you bet position your company, make connections, and demonstrate the value? For example: If you’re a health and fitness company, engaging your audience through video could be a powerful way to take them through your daily workout. A photo posted by La Brea Bakery (@labreabakery) on Sep 12, 2016 at 10:45am PDT.

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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. That gamble paid off (refreshing and delicious, and only 50 cents!), Online reviews.

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How to Strengthen Your Social Media Strategy Right Now

Rebekah Radice

How can you bet position your company, make connections, and demonstrate the value? For example: If you’re a health and fitness company, engaging your audience through video could be a powerful way to take them through your daily workout. A photo posted by La Brea Bakery (@labreabakery) on Sep 12, 2016 at 10:45am PDT.