Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For brands, hashtags can help social marketers reach niche audiences and build community.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Keyhole.co

JANUARY 18, 2024

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. And most importantly, the company stayed consistent with the core part of its aesthetic while taking the female consumer base seriously. Stanley has also aced the game of using hashtags and trends effectively.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Research trends. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. @onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

AUGUST 17, 2021

Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Do you have burning market research questions?

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

JANUARY 13, 2017

We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies. Continuation of 2016 on content authenticy… #SproutChat. A1 Video/transparency will make it hard for bad companies to survive. sproutchat. SproutChat.

Communities 40

Communities Social Media Comparison Instagram 40

Audiense

SEPTEMBER 23, 2016

Not business leaders themselves who have a company to run.” The value isn’t in the hardware, it’s in the community and how they use it. The companies may create the tech, but it’s the users that set the rules and the context. The post ICYMI: 11 Of The Best Insights From #SMWLDN 2016 appeared first on Audiense.

Data 60

Data Influencer Campaign Strategy 60

Later

FEBRUARY 15, 2021

Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. In 2021, the company is projected to reach 1.2 In 2021, the company is projected to reach 1.2 Image via Google Trends. Like most social media platforms, trends quickly come and go on TikTok.

Film 100

Film Trends Hashtag Curation 100

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. There’s a place for everyone on social media.

Industry 86

Industry Social Media B2B Resources 86

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. A Brief History: Instagram took the Stories stage by storm when it launched its copycat version of the ephemeral content type in August 2016. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

The Realtime Report

SEPTEMBER 29, 2021

TikTok and Shopify recently announced the rollout of in-app shopping experiences on TikTok, as previously disclosed last year when these companies initially announced their partnership. This marks the first move of TikTok into the hot social commerce trend, similar to what the Chinese version of the app, Douyin, has already been doing.

Influencer 91

Influencer Collaboration Trends Features 91

Buffer Social

MARCH 15, 2017

The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. Instagram Stories launched in August 2016 and now more than 150m people use Stories daily across the globe.

Features 111

Features Facebook SMS Instagram 111

Buffer Social

NOVEMBER 21, 2016

So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Before we jump into each platform individually, I first wanted to touch on something that’s been a trend throughout the year.

Trends 40

Trends Social Media Predicition Instagram 40

Sprout Social

OCTOBER 4, 2016

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Last week at SproutChat we kept our focus on LinkedIn and asked our community how they approach targeting an audience, publishing and amplifying their content on the network. When and how often?

LinkedIn 77

LinkedIn Data Strategy Content 77

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes. This page is automatically populated with TikTok trends. So, TikTok boasts a big audience. Engagement.

Tips 52

Tips Marketing Trends Influencer 52

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. Want Red Bull’s marketing wings for your company as well?

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

NOVEMBER 19, 2023

If you’re a company with photogenic products, make Pinterest a priority. As of April 2016, it is the most popular social platform with more than 1.5 Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016. Plus, Pinterest has buy buttons. billion users. Commenting 5.

Template 52

Template Templates Examples Social Media 52

Buffer Social

JUNE 22, 2023

It’s common to see a dozen Twitter accounts posting in the same cadence or most TikTok trends that build on each other without any unique spins. A recent example she shared was a LinkedIn post after being laid off from her job in tech sales due to company restructuring. “Understand the challenges your community faces.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Buffer Social

NOVEMBER 14, 2016

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). And it was significantly less!

Social Media 40

Social Media Report Survey How To 40

Hootsuite

OCTOBER 8, 2019

Watch the webinar to find out the top 3 trends now. It’s also a community where people develop deep, life-long connections with one another. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. Watts Hall.

Education 111

Education Social Media Tips Policies 111

Unmetric

MARCH 2, 2017

We’ve tracked the trends in the pharma industry and best practices for social content publishers. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. Social Presence.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Ignite Social Media

NOVEMBER 21, 2016

Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers. Success cleaning up this platform could make the company saleable again. Future of Social Media in 2016 Report. Instagram Adds Links, Boomerangs and Tagging to Stories.

Instagram 60

Instagram Survey Hashtag Influencer 60

Ignite Social Media

OCTOBER 7, 2016

In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. Take our own company for example, Ignite Social Media. Tis the season for debates, politics and elections.

Brands 141

Brands Policies Guidelines Conversation 141

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. According to the Sprout Social Q3 2016 Index , 57.5% There are more than 1.86

Strategy 111

Strategy Facebook Marketing Metrics 111

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. — Reva Minkoff (@revaminkoff) May 18, 2016. — Amy Wright (@SocialAmyW) May 18, 2016. — Cooperatize (@Cooperatize) May 18, 2016. sproutchat. SproutChat.

How To 42

How To Klout Analysis Metrics 42

Sprout Social

SEPTEMBER 4, 2018

Back in 2016, the only friends I had that talked about it were developers. Blockchain and cryptocurrency aren’t the easiest concepts to grasp, and so, video (like the blockchain explanation video we shared with you before) has played a major role in how these companies market themselves on social media. Creating communities.

Social Media 74

Social Media Brands Discount Price 74

Likeable

MAY 3, 2021

Whether it’s taking a stance for LGBTQ+ rights, fighting against climate change, or shedding light on marginalized communities, this generation is vocal about creating change for the better. During the Flint, Michigan water crisis in 2016, Mari wrote a letter to President Barack Obama to raise awareness. Mari Copeny.

Committee 103

Committee Class Instagram Issues 103

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. “KPIs and metrics differ from community manager to community manager, and we have a mix of them. — Microsoft UK (@MicrosoftUK) May 24, 2016.

Microsoft 112

Microsoft Analytics Metrics Data 112

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Ugly tries to steer clear from perfection, something that Zenner sees as growing trend in social media. “We But Ugly isn’t a plucky underdog.

Industry 74

Industry Meme Survey Authentication 74

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Watch the video. Live Streaming Gets Authentic.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

JUNE 3, 2016

— Nick Westergaard (@NickWestergaard) June 1, 2016. — Nick Westergaard (@NickWestergaard) June 1, 2016. — Brad Lovett (@Brad_Lovett) June 1, 2016. — Brad Lovett (@Brad_Lovett) June 1, 2016. — Kyle Murray (@TheKyleMurray) June 1, 2016. — Mic V Adam (@micadam) June 1, 2016.

Marketing 40

Marketing How To Metrics Startup 40

Buffer Social

JANUARY 23, 2018

P.S. Our very talented digital marketing strategist, Brian Peters , will be sharing about social media trends in 2018 at this conference. You’ll hear real-world, tactical case studies on how to use social media for storytelling, communications, and PR by senior executives from companies like BuzzFeed, Disney, and The Onion.

Conference 103

Conference Social Media Price Hubspot 103

Convince & Convert

FEBRUARY 3, 2016

Here we are in 2016, and I’m the proud owner of a Fitbit Charge HR and noticing more friends, family, and co-workers adding the sleek wristbands to their everyday get-up. When I fell into the trend in early November, my husband was convinced this would be something else that he found in a drawer, slowly dying after a useless life.

Content 60

Content How To Marketing Case Study 60