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Navigating social media marketing in an election year

Sprout Social

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election. Will brands sit this one out?

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Stay Scrappy: Sprout Hack Week 2016

Sprout Social

As one of the organizers I may be a bit biased, but Hack Week 2016 was a smashing success. This year we gathered nearly 100 project suggestions ranging from product ideas for Sprout and Bambu, to a new approach to company-wide community service , to ways to make our office and events even more fun. What a day. Bring on 2017.

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#SproutChat Recap: How to Scale Marketing With a Growing Company

Sprout Social

Every marketer dreams of having an opportunity to work for a company that’s rapidly expanding. During our chat, Adam talked about his marketing experience and offered our community advice on scaling a social media marketing strategy and expanding into international markets. . — Adam Palmer (@TheAdamPalmer) June 29, 2016.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). How do you present an online financial company such as Paypal on social networks?

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. .

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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. Finalist for Social Media Buzz Awards. The Drum has put on the Social Buzz Awards for the past eight years.

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How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. However, our teams wanted to make it easy for employees and partners to extend the reach of all these materials.

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