Remove 2016 Remove Communities Remove Company Remove Publishing
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip.

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In 2017, Look to the Rainbow

Waxing UnLyrical

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). And when we have some perspective, and are looking back at 2016 decades (or even mere years) from now, we may have a slightly less visceral reaction to it.

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Not business leaders themselves who have a company to run.” Your Audience Has The Answers.

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Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

Marketing Cloud (@AdobeMktgCloud) March 22, 2016. So I can certainly agree that customer experience shifts customer preference (and just published my own book that touches on the theme ). But let’s not pretend that giving your customers a better, faster, easier interaction is some 2016 invention. Delight me at every turn.

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#SproutChat Recap: How to Use LinkedIn Data to Inform Your Content Strategy

Sprout Social

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Last week at SproutChat we kept our focus on LinkedIn and asked our community how they approach targeting an audience, publishing and amplifying their content on the network. SproutChat.

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What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Once a hashtag is published, it becomes a clickable, searchable link.

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Social Media Report Card - Cigna

Unmetric

Then, take a look at the performance of Cigna on social media during the month of October 2016. On average, Cigna published four Tweets every day. October 21, 2016. October 5, 2016. This is a great way to showcase your company as a community. They published a total of 36 Posts in October. Engagement.