Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

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Social Media Brands Content Real Estate 121

agora pulse

DECEMBER 13, 2018

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Influencer marketing can be pricey.

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Social Media UGC Adwords Influencer 132

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Many Instagram influencers felt as though their engagement and impressions were dwindling. A surefire way to engage your audience is through user-generated content (UGC).

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Instagram UGC Apparel Hashtag 52

Pixlee

FEBRUARY 23, 2018

In 2016, e-commerce fueled over $360 million in sales within the United States. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Building connections with social influencers who can attract more followers.

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Retail Trends UGC Authentication 55

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

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Video Retail Influencer YouTube 131

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

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Social Media Authentication UGC Communities 96

Pixlee

FEBRUARY 7, 2017

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). 77% of content posted by AirBnb in Q4 of 2016 on Instagram was user-generated content and the results are not surprising - 80% of AirBnB’s Instagram engagement is driven by user generated content.

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UGC Content Instagram Travel 40

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: New York: 11:00am EST (16:00 UTC).

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Statistics Social Media Marketing Instagram 67

Talkwalker SM

MARCH 25, 2016

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences.

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UGC Marketing Analytics Flickr 60

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. Our #wahlcutoftheday is from @andyauthentic.

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Communities Instagram Bazaarvoice UGC 40

Pixlee

MARCH 30, 2017

As of December 2016, 600 million people use Instagram, sharing about 95 million photos and generating 4.2 In fact, Instagram users would much rather hear the opinion of another consumer than a branded marketing message from a large corporation. What Can Your Brand Do to Capitalize on Instagram’s Tourism Marketing Takeover?

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Tourism Instagram Travel Marketing 40

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives.

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Instagram Tips UGC Hashtag 40

Sprout Social

NOVEMBER 1, 2016

Social media has a huge influence on travel-related purchases. With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat. 33% switched hotels.

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Travel Class Social Media Hotels 40

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

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Instagram Brands Marketing Geotagging 183

Later

DECEMBER 23, 2019

Instagram influencer Jasmine Star suggests aiming for 9-12 different content categories to make up your profile, and to alternate between them when planning out your grid. . Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . Link in bio: ?Instagram Link in bio: ?The

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Instagram Feed Feedly Influencer 64

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. — Save Your Sole (@saveyoursole) October 11, 2016. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

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Social Media How To Directory UGC 40

Later

OCTOBER 29, 2019

So here’s the truth about 12 BIG Instagram myths — so you can start growing your brand on Instagram with confidence: Instagram Myth #1: Instagram is Shadowbanning Business Profiles. This is a brand new rumor on the scene and we wanted to investigate it! . Instagram Myth #3: Instagram Is Penalizing Your Stories Views .

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Instagram Hashtag Feed Feedly 76

Sprout Social

DECEMBER 28, 2016

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. Instead of copying these examples, use them as inspiration.

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Examples Social Media Marketing UGC 111

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing.

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Influencer Tools UGC Marketing 100

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Instagram is a hub for influencer partnerships.

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How To UGC Authentication Campaign 142

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too! I consider myself a pretty lucky guy.

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Social Media Social Media Management Project Marketing 40

agora pulse

APRIL 23, 2020

With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers. All Hashtag features a suite of tools designed to help you build your brand and generate more engagement for your content.

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Hashtag Tools Analytics Influencer 206

Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. If you’re brand new or are creating a brand new account, here’s what to do: Step 1: Download the Instagram app. While just over half of U.S.

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Instagram Tips Marketing Hashtag 112

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . For example, SPF skincare brand Supergoop!

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Instagram UGC Curation Apple 81

agora pulse

MARCH 24, 2020

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Brand authenticity.

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Social Media Social Media Management Meme Hashtag 94

Talkwalker SM

MARCH 9, 2016

In 2016, talking about the internet means talking about visuals. Pictures present an incredible opportunity for brands. Pictures present an incredible opportunity for brands. Today, Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy.

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UGC ROI Analytics Reputation 60

Hootsuite

APRIL 20, 2020

But in times of uncertainty, attentions are frayed and brands have to work just as hard. Ever since Instagram ended the reverse-chronological feed back in 2016, every individual person’s feed on the platform has been organized according to the algorithm’s rules. It’s unique to your brand. How the Instagram algorithm works.

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Instagram How To Remix Hashtag 145

Likeable

OCTOBER 22, 2019

Every piece of content your brand posts on social media should either educate, entertain, or inspire. 54 percent of consumers want to see more video content from a brand or business they support, proving that the appetite for video is there. In 2016, Instagram launched its own Stories feature, which is all but a carbon copy.

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Types Video UGC Authentication 44

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . How to Write Good Instagram Captions Tip #4: Use a Consistent Brand Voice. View this post on Instagram.

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Instagram Hashtag Engagement Feed 86

Sprout Social

SEPTEMBER 14, 2016

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. Simply select which category speaks best to your type of brand.

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Facebook How To Social Networking Engagement 40

Keyhole.co

DECEMBER 29, 2022

Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries. Fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. We tip our hat to their influencer strategy implementation.

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Fashion Campaign Social Media Hashtag 52

Later

MAY 8, 2019

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. How to Create Engaging Instagram Content Feed for Fashion Brands.

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Fashion Instagram Influencer UGC 83

Buffer Social

OCTOBER 4, 2016

It takes just two-tenths of a second for someone to form an opinion on your brand online. A great Instagram bio should: Explain a bit about you / your brand and what you do. Use your brand tone and voice to help you connect with your community. Increase awareness of your brand. Increase brand loyalty.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Later

DECEMBER 13, 2019

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

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Instagram Strategy Collaboration Influencer 75

agora pulse

FEBRUARY 22, 2020

Social media advertising investments will continue to grow, with a 17% compound annual growth rate from 2016 to 2021. Large brands have in-house graphic designers, Photoshop experts, and a video production team. Remember to add branding via your color palette and logo. Make your images on brand wherever possible.

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Social Media UGC Tips CPM 175

Keyhole.co

JULY 29, 2023

Given shifts in the social media space and TikTok’s raging popularity overtaking some of the de facto leaders, there are even more avenues for brands to get in front of their audience now more than before. Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC).

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Campaign Social Media Strategy Hashtag 52

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

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