Pam Moore

MAY 15, 2019

billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program.

Influencer 109

Influencer Brands How To Marketing 109

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. In the week leading up to the big game, the attention ramped up significantly with 230,000 uses of the different brand hashtags, led by Avocados From Mexico’s #AvosinSpace: So what does this show? Lesson 1: It’s All About the Pre-Game.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.

Buy 113

Buy Social Media Brands Loyalty 113

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Get started now.

Strategy 111

Strategy Facebook Marketing Metrics 111

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

Template 167

Template Templates Social Media Social Networking 167

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse.

Social Networking 75

Social Networking MySpace Study Instagram 75

Talkwalker SM

JUNE 29, 2016

During this year’s conference, several major themes bubbled to the surface including Dark Social, Ad Blocking, Visual Analytics, Social Data and Finance, and of course, Video. 1 What is Dark Social? Simply put, Dark Social is social media that you can’t find, listen to, monitor or locate. 2 The Age of Ad Blocking

Analytics 75

Analytics Conference Data Mobile 75

Ignite Social Media

JANUARY 8, 2018

How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? Russia’s social media and social networking service that allows for similar interactions to Facebook.

Tweetdeck 112

Tweetdeck Microblogging Social Networking Avatar 112

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. With an average of 1.47 Content published between Monday and Wednesday recorded a 3.5% below average engagement rate.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Unmetric

MARCH 2, 2017

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. Time Period - Jan 01 - Dec 31, 2016.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. The death of brands on Instagram?

Brands 113

Brands Instagram Engagement Activities 113

Sprout Social

OCTOBER 26, 2023

billion back in 2016. YouTube came in second at 70% and Facebook in third at 45%. billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. It hit $16.4 It hit $15.2

Statistics 127

Statistics Influencer Strategy Marketing 127

Sprout Social

JUNE 20, 2016

If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. Promotion is only a small aspect of a social media strategy. What Is Personal Branding? Do you see the power?

Social Media 82

Social Media Brands Template Templates 82

Twist Image

FEBRUARY 7, 2017

How hard is it, really, for your brand to change and adjust to new times? We sit in these amazing day-long conferences watching all of these brands talk about how innovative and disruptive they are being. We try to find out information about these brands on our iPhones and we're stuck with terrible mobile experiences.

Brands 40

Brands Facebook Startup Mobile 40

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

Facebook 111

Facebook CPC Marketing Report 111

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Who is not currently on TikTok, however, are brands !

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Social media is big with marketers, but a struggle for sales. across all major social networks.

Social Media 178

Social Media Marketing Hubspot Trends 178

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Since 2016, the percent of mothers who use social networks has increased 5% – resulting in 93% of mothers using social networking sites. hours using the internet per day.

Social Media 113

Social Media How To Survey Research 113

Buffer Social

MAY 26, 2016

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. Here’s how it broke down… How have brands been sharing to social media.

Study 75

Study Social Media Brands LinkedIn 75

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement.

Video 145

Video Facebook Notification API 145

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The researchers examined the social media presences of each firm in 2018 to determine whether it has an active account on various networks. .”

Company 100

Company Social Media Analysis Research 100

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). billion users on Facebook Messenger.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? If you think back three years ago to 2016, live video was everywhere. The State of Live Video in 2019.

Video 75

Video Avatar Social Networking Instagram 75

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

Social Media 100

Social Media Trends Mobile Social Networking 100

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. Then, in 2016, Instagram incorporated it into their platform. Facebook and Facebook Messenger followed not long after that.

Social Media 136

Social Media Platform Instagram Feed 136

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Unmetric

JULY 17, 2016

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards.

Data 60

Data Facebook Metrics Social Media Management 60

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. 74% of users say the app inspired them to discover more about a product or brand. Learn more here. Fourteen hours. TikTok boasted 1.2

Examples 141

Examples Campaign Tips UGC 141

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 94

Hotels Proposal Campaign Film 94

Twist Image

FEBRUARY 6, 2017

Facebook had their quarterly earnings call. The company generated more than $10 billion in net income in 2016. Its Q4 2016 earnings report showed that the company generated $8.8 Its Q4 2016 earnings report showed that the company generated $8.8 Plus, Facebook now reaches 1.86 So, will Snapchat be the next Facebook?

Facebook 40

Facebook Mobile Social Networking Advertising 40

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That’s up from 59% in 2016. 30,000-$74,999: 39%.

Instagram 145

Instagram Social Media Marketing Survey 145