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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 141
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And the best news of all: working with influencers needn’t be complex or expensive. Let’s get into it!

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4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

Brands 114
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Starting an ecommerce referral program with brand ambassadors. Sharing case studies from clients.

UGC 52