yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

Mobile 140

Mobile SMS Hitwise Marketing 140

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

Twist Image

NOVEMBER 30, 2016

If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide. billion in US digital commerce spending in Q3 2016. .

Mobile 40

Mobile comScore Retail Data 40

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. What Is User-Generated Content?

Content 111

Content comScore Wiki Social Networking 111

Twist Image

AUGUST 19, 2016

And Your Brand (from March 2016). Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). business blog. mirum blog.

Mobile 40

Mobile comScore Brands Applications 40

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4% Facebook video marketing. Tell a story.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4% Facebook video marketing. Tell a story.

Video 60

Video Tips Marketing Film 60