Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. While the output of company content increased by 35 percent, content engagement decreased by 17 percent. On average, your employees are connected to 10 times more people than your company alone.

B2B 109

B2B Social Media Organization Study 109

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion in 2016. The number of worldwide social media users is projected to grow from 2.1

Social Media 100

Social Media Marketing Survey Metrics 100

Ignite Social Media

JULY 10, 2020

While TikTok’s parent company Bytedance has taken pains to separate their Chinese and non-Chinese platforms, there is currently some talk of a potential ban of TikTok in the United States that is worth watching. LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network.

Brands 176

Brands Facebook LinkedIn Influencer 176

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? highlight to tweet). Don’t Forget the Platforms.

Social Media 60

Social Media B2B eBook Case Study 60

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. Try Keyhole for free Author Bio Ioana specializes in Business, Digital Marketing, and SaaS content for B2B brands. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Kikolani

OCTOBER 4, 2016

These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses. Almost every strategy talks about a company’s strengths in providing quality solutions.

Strategy 156

Strategy Tips Marketing Resources 156

Buffer Social

NOVEMBER 14, 2016

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. Social media spend is stable (only 7% of companies are decreasing their social media marketing budgets) . Company size. Perhaps these resources could help?). 8%: 26-50 people.

Social Media 40

Social Media Report Survey How To 40

Sprout Social

FEBRUARY 8, 2023

No one knows that feeling better than trucking companies. There’s endless B2B marketing potential for manufacturers on social. International Paper Company harnesses a holiday If you look hard enough, there’s a holiday for basically everything. At first glance, the paper and cardboard company has nothing to do with pizza.

Industry 85

Industry Social Media B2B Resources 85

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Where to find the best data-backed predictions for 2016. The kicker in these types of big content is that each prediction has to be backed by a solid piece of data.

Content 60

Content B2B How To Energy 60

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Convince & Convert

DECEMBER 10, 2015

He says that with the rise of marketing automation, many companies have not had to adjust best practices in order to see improved results. Forecasting the marketing trends of 2016. ’ I think it’ll all be the same and I don’t think there’ll be that difference between B2B and B2C like there was in the past. .’

Strategy 60

Strategy How To Marketing B2B 60

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now.

B2B 111

B2B Examples Marketing Small Business 111

Waxing UnLyrical

MAY 11, 2016

In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle. It’s alive, measurable and relevant in 2016 and will continue to be in the foreseeable future. Millennial entrepreneur and 2016 PRNews Top Women in PR award-winner, Kate Finley founded her company at age 28.

Automotive 100

Automotive Conference Influencer Campaign 100

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. I often laugh when reading articles in places like Fast Company about these major brands, who insist that they could never be disrupted, because they are too busy, disrupting themselves. Uber didn't become another kind of taxi company. fast company. It's everywhere.

Startup 40

Startup B2B Mobile Publishing 40

Sprout Social

OCTOBER 10, 2016

. — Nicholas Scalice (@nscalice) October 5, 2016. — Nicole Schneider (@missnicoleyyyy) October 5, 2016. — Reva Minkoff (@revaminkoff) October 5, 2016. — Katrina Douglas (@KDADouglas) October 5, 2016. — Katrina Douglas (@KDADouglas) October 5, 2016. GoodmansonConst) October 5, 2016.

Conversation 40

Conversation Sample Samples Metrics 40

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. Posted by Tasty on Friday, February 26, 2016. More than half (54% to be exact) of marketers say that video is the most valuable content type for achieving social media marketing goals. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 141

Statistics Social Media Video Marketing 141

Convince & Convert

JANUARY 5, 2016

It seems like right as you finish a major project with a company, they turn around a boot you to the curb. “Things like company size and staff size aren’t as important as agencies may be thinking.” B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America. How dare they!

B2B 60

B2B Survey ROI Research 60

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Source: Juniper Research ).

Statistics 108

Statistics Mobile comScore Marketing 108

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). That is clear. . healthcare.

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). That is clear. . healthcare.

Transportation 49

Transportation Apple Microsoft B2B 49

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Kikolani

OCTOBER 4, 2016

These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses. Almost every strategy talks about a company’s strengths in providing quality solutions.

Strategy 60

Strategy Tips Marketing Resources 60

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. — Shell Houston Open (@ShellHouOpen) March 30, 2016. Our industry moves rapidly. Google tweaks its algorithm constantly.

Social Media 40

Social Media Metrics B2B Team 40

Twist Image

MARCH 16, 2017

Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. Maybe this is too many money people hoping beyond hope that Twitter is anything more than a $5 billion company. And, if it is a $5 billion media company, what is so wrong about that? We see multiple forms of successful brands across B2B and B2C.

Twitter 59

Twitter Journal Applications Advertising 59

Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Here are my picks for the top 3 PR trends in 2018. Content strategy. However, only 31% have a documented strategy. The value of earned media grows – and everyone wants to grab control of it.

Trends 49

Trends Press Release Data Skills 49

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now.

B2B 62

B2B Examples Marketing Small Business 62

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Don’t believe us?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Analytics 20

Analytics B2B Data Project 20

SalesChoice

OCTOBER 4, 2016

Deloitte Global predicts that by the end of 2016 more than 80 of the world’s 100 largest enterprise software companies will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. The company expects this strategy to result in $20 million in additional revenue when rolled out globally.

Software 20

Software Patterns Applications B2B 20

SalesChoice

SEPTEMBER 6, 2016

Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Having Data Scientists in Sales that have teeth doing scenario planning can be a powerful force in helping companies compete and evolve more rapidly. Our thesis is B2B sales professionals are under siege.

Patterns 20

Patterns Analytics B2B Data 20

Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

Social Media 40

Social Media Social Media Management Project Marketing 40

Ignite Social Media

MAY 31, 2016

HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business. It will fit with his motivations in the space, and benefit your company through qualified content to his networks.

Yammer 60

Yammer Buy Social Networking Report 60

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. CBI Insights, June 2016. The human attention span has dropped to less than 50% over the last ten years.

Startup 20

Startup Data Software Analytics 20

Sprout Social

JANUARY 9, 2017

In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% According to the Sprout Social Q3 2016 Index , 57% of users get annoyed when brands are too promotional on social media. This means more companies are expected to be on Instagram than Twitter (67.2%), which would be the first time ever for the visual network. and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40