Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Pam Moore

JANUARY 26, 2016

Smart marketers know branding is much more than a logo. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. It’s community. 8 Foundational Elements to Build Your Digital & Social Brand in 2016.

Brands 113

Brands Strategy Reputation Marketing 113

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Audience and market intelligence uncover whitespace in the market and give editorial and creative direction to your stories. Employees tell better stories than you do. They have no agenda.

Strategy 147

Strategy Social Media Marketing Consultant 147

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination.

Tips 52

Tips Marketing Trends Influencer 52

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Embrace Diversity and Authenticity. Beauty brand Morphe grew its community to 7.5

Social Media 96

Social Media Authentication UGC Communities 96

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7 presidential elections 4.

Small Business 94

Small Business Newsletter Marketing Survey 94

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

Video 132

Video Social Media Wireless Marketing 132

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. Check out how these four brands are embracing diversity in their content and marketing campaigns. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

List 190

List Facebook Feed Feedly 190

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost.

Trends 52

Trends Instagram Microblogging Meme 52

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous. ” “Always remember your community, your values, your platform, and the business you're building. “Understand the challenges your community faces.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Convince & Convert

DECEMBER 29, 2017

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. But more important is that the community is invested and engaged.”. The sharing didn’t stop there, however.

Campaign 155

Campaign How To Consultant Team 155

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Jon Loomer

JANUARY 13, 2018

Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. However, I do hate when marketers react based on post type to get the most reach. Remember when marketers used an image with an ugly link above it? Live Video is Good.

Feed 165

Feed Feedly News Facebook 165

Later

MARCH 30, 2020

Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! New York: 11:00am EST (16:00 UTC).

Statistics 67

Statistics Social Media Marketing Instagram 67

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. — Airbnb (@Airbnb) April 11, 2016.

Brands 103

Brands Hosting Hotels Campaign 103

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Please share in the comments below.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Please share in the comments below.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Six marketing lessons for International Women’s Day. Let’s hear it for the ladies! Based in the Washington, D.C.,

Case Study 100

Case Study Consultant Campaign Flickr 100

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. Watch the video.

Social Media 132

Social Media UGC Adwords Influencer 132

Ignite Social Media

MAY 24, 2016

These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. 99,000 people per day. 9,000 Airbnb rentals.

Engagement 110

Engagement Brands Hashtag Eventful 110

Buffer Social

MAY 8, 2019

Its product — a sugar, and sweetener free, natural flavoured sparkling water — launched in 2016, and has since built up strong sales, and a core of die-hard fans, on both sides of the Atlantic. Market where your customers are. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Social Media Strategies Summit

OCTOBER 30, 2019

From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

Brands 108

Brands Facebook Journal Issues 108

Pixlee

MAY 3, 2018

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. Since then, it has become a powerful channel for brand marketers who are looking to expand their businesses’ social marketing presence. Instagram Stories are a fantastic marketing medium that brands can leverage in minutes.

Engagement 62

Engagement Instagram Brands Apparel 62

Sprout Social

SEPTEMBER 2, 2016

. — Margot Mazur (@margotcodes) August 31, 2016. — Margot Mazur (@margotcodes) August 31, 2016. — Sheldon Pearce (@sheldonpearce) August 31, 2016. — ThinkSEM (@ThinkSEM) August 31, 2016. — Ryan Eisenacher (@ImAGirl_YouKnow) August 31, 2016. It establishes trust & familiarity.

Video 53

Video Smart Phone Metrics Sentiment 53

Kikolani

MAY 31, 2016

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics.

Tools 60

Tools Marketing SEO Analysis 60

Sprout Social

AUGUST 12, 2016

. — David Pride (@DavidaPride) August 10, 2016. — Sheldon Pearce (@sheldonpearce) August 10, 2016. — Rachel Sprouse (@SprouseRachel) August 10, 2016. — Rebecca Albert (@BeccaAtSocial) August 10, 2016. — Ayesha Ambreen (@AyeshaAmbreen) August 10, 2016. A1 Word of mouth is the key.

Social Media 40

Social Media Hashtag Eventful Skills 40

Sprout Social

JULY 8, 2016

Building and maintaining a personal brand is a daunting task–even for marketers. The experts fielded our community’s questions and offered advice on how to perfect the art of personal branding to unlock new opportunities and achieve success. — Jeremy Goldman (@jeremarketer) July 6, 2016. You're unique.

Brands 47

Brands Metrics Meeting Authentication 47

Sprout Social

AUGUST 26, 2016

This personalized connection will stand out with the content owner while the rest of your community will be impressed that you took the time out to recognize a follower. — Josh Kohnert (@JoshKohnert) August 24, 2016. Use hashtags, description and engage in your community's comments. sproutchat. SproutChat. SproutChat.

Engagement 40

Engagement Content Metrics Hashtag 40

Later

OCTOBER 22, 2020

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. And when you commit to it, you have the opportunity to grow your Instagram account into a community of engaged followers.

Authentication 76

Authentication Instagram Content How To 76