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Navigating social media marketing in an election year

Sprout Social

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

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The Top 10 Blog Posts from The Social Media Hat in 2016

The Social Media Hat

Out of over 80 articles published in 2016 about social media, blogging and email marketing, these 10 posts received the most attention and traffic. Make sure you've seen them!

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The 10 Best Social Media Roundup Blogs of 2016

agora pulse

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. They even give you a brief teaser of what each article is about so you can determine if it’s worth your clicking or tapping time. Optimize Marketing.

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Spotify Wrapped: What marketers can learn from the viral campaign

Sprout Social

Spotify Wrapped has been showing users their musical year in review since 2016. For Spotify, it’s a viral marketing tool. What marketers can learn from Spotify Wrapped. As marketers look forward to 2023 planning, there are three key lessons to take away from Spotify’s Wrapped campaign. Spotify Wrapped through the years.

Campaign 101
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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Stanley even stopped stocking the line in 2019.

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9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

These are social media and marketing tools I will be taking with me into 2016. Now YOU can use them in 2016 and benefit from them too! . I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year.

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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing. Posted by Indiana University on Tuesday, August 9, 2016. During the 2016 Olympic Games, I watched as Lilly King’s Twitter following grow from a few hundred to tens of thousands. Let the games begin!

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