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Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016. I am the Manager of Marketing Data & Analytics here at Sprout. What’s your role at Sprout?

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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Coming back from all the commotion, our analytics team did an analysis of what exactly people were talking about on social media in regards to the show. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord.

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Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. Read our case study to find out more about the top brands at Euro 2016. — Vili Niemelä (@vvvili) June 27, 2016.

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

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IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics.

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Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Talkwalker SM

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics , we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities?

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Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. That’s it for our Davos 2016 recap!

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