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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. February and March of 2016 Digital Transformation. Search Analytics. April 2016. May/June 2016. Google analytics. September/October 2016.

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2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. which showcases its successful transition to mobile, something many other publishers have struggled to do. Facebook: – 4M users have accessed one of Facebook’s online services at least once during March 2016 in the US, which puts Facebook’s net reach in the US at 95.9%.*.

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The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. It can offer better targeting and ad units specifically tailored for mobile phones.

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An Open Letter To Brands: Be Mobile-First. Now.

Twist Image

In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". You can back these statements up with as much data and analytics as you like, but sticking to this based on your vanity metrics is putting you on the wrong side of history. Don't worry!

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Why the Rebirth of Email Is Coming in 2016

Convince & Convert

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Thanks to advancements in personalization, dynamic content, and predictive analytics, email newsletters have become “ the new homepage ,” in the words of Contently’s Jordan Teicher. The Rise of Mobile. highlight to tweet).

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.