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Not Everything Has Changed

Jon Loomer

A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But, I’ve found new inspiration now, and it’s a different kind of excitement in 2024. What Facebook ads standards from 2016 could be repeated in 2024 without missing a beat?

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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive. Will brands sit this one out?

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

billion back in 2016. billion on influencer marketing domestically in 2024 Increasing from $2.42 billion on influencer marketing in 2024. Learn more about the industry and its projections for the future. The influencer marketing industry is expected to reach $21.2 It hit $16.4 Brands are expected to spend $7.14

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

Up until 2016, we had retreats twice a year. Lastly, we will continue to invest in team retreats and we are excited that we have already kicked off initial planning for a full company retreat for 2024. We aim to have one company-wide retreat every year.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

As of February 2024, iPhone users have to pay a 30% service fee on boosted ads created within the Instagram and Facebook iOS apps. But way back in 2016, then-COO Sheryl Sandberg told investors : “over 80% of new advertisers in Q2 started with simplified products, like boosted posts.”

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Here are some real-world examples of good analysis: #1 Nike A screenshot of a Twitter post by Colin Kaepernick featuring the Nike hashtag #justdoit In 2016, during the NFL’s preseason, Colin Kaepernick took a stance against police brutality by taking a knee during the national anthem. Sign up for the free trial now.

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Spotify’s Social Media Strategy: Streaming Brilliant Content Globally

Keyhole.co

Here are a few shining examples: Wrapped (2016-present) This annual campaign has become a cultural phenomenon, personalizing user listening data into a visually engaging and shareable story. Thanks, 2016, It’s Been Weird” (2016) This campaign capitalized on the unexpected events of 2016. million total views on YouTube.