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9 Must-Have Online Newsroom Features

Proactive Report

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Source: 2015 Edelman Trust Barometer) Every piece of content, text, images and videos, in your newsroom must be optimized for the latest Google search algorithm. Here is the checklist.

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Top Mobile Tech Trends For 2017

The Realtime Report

In 2015, mobile users surpassed PC users worldwide – how long can you go without spotting a smart phone? Technologies have evolved to make app building cheaper and easier across the board. Just about every business now has the capability to develop mobile apps to serve their needs. ” Click To Tweet.

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6 Smart Social Media Lessons for Small Business from a Car Dealer

Socially Sorted

KuniLexusofPortland (@lexusofportland) October 16, 2015. It takes just a few minutes to grab a smart phone, film a short video and upload it. KuniLexusofPortland (@lexusofportland) October 16, 2015. KuniLexusofPortland (@lexusofportland) October 23, 2015. Which is why I wanted to write this post.

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9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

These are, without a doubt, tools that I will be taking with me from 2015 to 2016. Only released in late 2015, Ontrapages allows you to create beautiful web and landing pages, and gorgeous web forms and pop ups (including exit intent). It’s great for live presentations or for recording how-to videos on my smart phone.

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Why Your Business Presence Has To Be Mobile Ready

Navolutions

According to a research study of the leading search indicators by Morgan Stanley, mobile internet searches will surpass traditional desktop and laptop searches by 2015. 48% said that if a site didn’t work well on their smart phones, it made them feel like the company didn’t care about their business.

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Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?

Pam Moore

40% made a purchase, suggesting promoted pins inspire future action (*Ahology 2015 Report). More than 60% daily winners access Pinterest once a day or more using a smart phone. Pinterest is now available in 30+ languages with offices in London, Paris, Berlin, Brazil and Tokyo. The average site visit to Pinterest = 14 minutes.

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5 Digital Trends That Affect PR in 2016

Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

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