Digital Success for your Small Business

Saying It Social

In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.

5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Jason Yormark

Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. Other than that, you can create anything from social media images to business cards to whatever your design needs may be. Entrepreneur Small Business


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Why Small Businesses Need SEO

Small Business Maverick

Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small business in every business sector. SEO is something every business can employ at little expense and receive huge benefits. All you need is a reasonable budget, some time on your hands, and the ability to do what it takes to promote your business. 5 Benefits of SEO for Small Businesses.

Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Buffer Marketing

  Along with being wildly popular, Reels are also proving to be a good business strategy for content creators and businesses alike. The series speaks to the range Instagram Reels allows content creators and small businesses. Small Business Instagram Flow

How These 6 Women-Owned Small Businesses Are Doing Good

Buffer Marketing

Contrary to their name, small businesses provide big dividends to the U.S. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses.

10 Essential Online Tools for Small Business Owners

Small Business Maverick

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. This will make your business more efficient and profitable. All of these business tools are designed to make running your business online better and more efficiently.

10 Facebook Hacks to Make Your Small Business Look Colossal


Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. This post will walk you through ten Facebook marketing strategies that will multiply and maximize your business presence on the platform. Get a fully optimized business page.

5 Financial Areas Where Small Businesses Could Use Some Help


By leveraging a wide range of digital, social media, and cloud-based tools, small business owners complete highly productive work and save money on office rent at the same time. From cash flow gaps to applicable industry regulations, there are certain financially related areas where small businesses could use some professional guidance. Here are the five top areas where obtaining financial help can push a small business toward success.

You Could Be A Community Speaker At MozCon 2015

Small Business Mavericks

Moz is now accepting community speaker pitches for MozCon 2015 , which means your online marketing experience could be the perspective they are looking for to round out the presentation. Small Business Internet Marketing community involvement community perspective community speakers mozcon 2015 speaking and training opportunities Every one of us has a perspective on internet marketing that is the result of our experience, and that perspective is valuable.

From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business

Buffer Marketing

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Brooklyn Candle Studio branding and photography from 2015 to today. Flow Small Business

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. " This means framing social media content as though if she's keeping her real friends up to date on her business.

Small Business Owner: Google Crushed Me

Bill Hartzer

An interesting post was written by a small business owner , sharing his experience about being crushed by Google. In the article, he claims that after working hard for 12 years building his online business, Google reduced the site’s traffic from 2000 visitors a day to a few hundred a day: all without warning. The small business owner claims that Google hasn’t, and apparently won’t tell him what he did wrong.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online.

Blogging for your small business

Lucy Hall

What are the benefits of blogging for your small business? With those stats in mind you can't ignore the power of blogging for your small business. One of the greatest benefits of blogging is that it gives the business owner a place to answer questions they get asked regularly and helps to raise the profile and credibility of the business or the business owner. How do you get started with blogging for your small business?

Will 2015 Be The Year SEO Dies?

Small Business Mavericks

Here’s My SEO Prediction For 2015. SEO for Small Business linkbuilding predictions for 2015 SEO seo is dead As I look at the increasing number of predictions for next year, one that keeps popping up is the idea that SEO is dead. Or not. It’s hard to tell, isn’t it? The problem with predictions is that we don’t actually know what will happen.

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. I recently had the chance to speak with a group of college students about managing social media for small businesses. Kim Garst ツ (@kimgarst) March 13, 2015.

Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Your small business has made them. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Facebook Mistakes Small Businesses Make. Add keywords and phrases that are relevant to your business and would be used by any consumer looking for your small business. Marie’s short videos are personable, funny, and always loaded with tips to improve your business. Facebook mistakes.

4 Tips for Small Business LinkedIn Marketing

Lucy Hall

But this is not the only way to use LinkedIn, in fact linkedIn is a powerful and professional social networking platform for small businesses to connect with new audiences and share industry related information with their piers. So with that in mind, how can you get started using LinkedIn to market your business and why should your message be spoken in a slightly different way? Here's my 4 top tips to get you started marketing your small business on LinkedIn: 1.

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

10 Facebook Hacks to Make Your Small Business Look Colossal


billion active users it’s wise to have a good brand The post 10 Facebook Hacks to Make Your Small Business Look Colossal appeared first on Kikolani. When a social networking site (read Facebook) has over 1.39 Social Media

8 Ways To Tune Up Your SEO

Small Business Mavericks

SEO for Small Business content audit search engine optimization SEO site audit tune up Have you ever had a car that needed a tune up? It ran okay, but it wasn’t the greatest at going uphill or passing other vehicles on the highway. It needed that tune up — the little tweaks and adjustments that make the engine run efficiently.

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Get Started with Marketing Your Small Business on Facebook

Lucy Hall

In this blog post I will explain how start up's and small businesses can get started with marketing Your small business on Facebook. Facebook is one of the best social networks to promote your business and make meaningful connections online. There's no denying it Facebook marketing is huge and so are the benefits of Facebook marketing for small businesses. Do not use a personal page for your business.

Who Is Reading Your URL?

Small Business Mavericks

SEO for Small Business search engine optimization SEO simple URL spock URL structure “A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link.

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A Helpful Guide To Free SEO Training

Small Business Mavericks

It’s becoming a standard need for businesses of any size — the whole Search Engine Optimization thing is no longer the realm inhabited by the computer geeks. For a business, though, SEO skills are increasingly sought among employees. Chuck Price just gave us the 2015 Guide to Free SEO Training Courses Online and it is nice to see all that help in one place.

Is Your Blog On LinkedIn?

Small Business Mavericks

You get serious business vibes from being on this network and publishing regularly. Blogging for small business is one of the most valuable tools we have to get exposure and I think it makes sense to put that blog on LinkedIn. Blogging for Small Business blog posts blog writing blogging LinkedIn posting on LinkedIn

How To Choose Your Online Tools

Small Business Mavericks

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. I think we need tools as business owners and marketers — but we need to make sure that the tools we have are the right ones for our needs. Tools that work for one of us might not work well at all for a colleague, which is part of the reason there are so many tools out there for business applications.

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Getting Started Marketing Your Small Business on YouTube

Lucy Hall

Have you ever wondered what it takes to get started marketing your small business on YouTube? Many small businesses make the mistake thinking that YouTube is not a social media site. So knowing this, how can you ignore YouTube when you are trying to market your small business and build authority in your niche? yours or your business. Business internet marketing Marketing online marketing Small Business social media Video Marketing YouTube

When Does Content Backfire?

Small Business Mavericks

It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. A video that was supposed to be funny offends, or something gets automatically published at a time of disaster and makes your business look clueless. It’s a good idea to have a style guide to all content, ensuring that any contributors are going to represent your business accurately.

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015


The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. Many local businesses have realized that content is the cheapest way to build trust and attract customers from online channels. This is a guest contribution from Jawad Khan.

Boost your small business on social media with #Bizitalk

Lucy Hall

If you run a small, micro business, or you freelance you simply cannot afford to avoid using social media in today's world. Enter Bizitalk, Bizitalk is a social network in it's own right which supports and promotes small business primarily using the #bizitalk hashtag on Twitter. Also by using the #bizitalk hashtag you tap into a huge community of like minded business owners. Why should small businesses join # bizitalk ?

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

A lot of this depends on what level of technology your business is comfortable utilizing and how much data you control. If your business is going to be competitive in the coming year, mobile email marketing is going to play a big role. E-mail Marketing for Small Business Email Marketing improve mobile email marketing mobile email marketing responsive website design and development what not to do in mobile email marketing

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5 Things To Keep In Your SEO List For 2015

Small Business Mavericks

As the 2014 year wraps up, the predictions and lists for 2015 are starting to roll out. B2C has a good look at SEO in 2015: the 5 Essential Elements of a Successful Strategy by Keely McGroarty, and I think some of these should make it on to your list next year: Responsive design — because mobile is only going to be more prevalent in the future. If your site isn’t working on a small screen, your users will stop using your business.

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6 Powerful Ways to Drive Traffic to Your Website

Small Business Mavericks

So your first step to increasing your online business is to generate more traffic. List your business in directories like Yelp and Angie’s List to get found by local people searching for you, and your customers can leave reviews of your business, which are important for generating more website traffic. Small Business Internet Marketing blogging directories generating traffic online marketing SEO Social Media targeted traffic website traffic

Small Business Marketing: Building a targeted email list

Lucy Hall

Business Content Marketing Email Marketing Lead Generation Marketing Marketing Strategy online marketing Small BusinessGenerating leads or building a targeted email list is very simple, you just have to know how. In this post I will give you my failsafe techniques on how to build a targeted email list and generate leads, if you follow this plan you'll be getting your first bites in no time! What is a lead?

Health Care Needs Digital Marketing

Small Business Mavericks

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. Here are the numbers: It launched March 1, 2015. What about your business? SEO for Small Business digital marketing SEM SEO“We know that the consumer experience today starts online.

A Real Life Lesson In SEO

Small Business Mavericks

” is one that should be asked with every decision you make about your business. In the end, your business isn’t about you — it’s about your customers and their experience with what you offer. SEO for Small Business how to improve poor product info Panda product descriptions SEO Michael Cottam recently took us on a journey in his Moz Blog post, “ Leveraging Panda to Get Out of Product Feed Jail.”

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Being The Underdog Is More Fun

Jason Yormark

In all my stops along my career, I’ve never really thought about the underdog analogy too much in business. The Precor job listing was your typical business speak laden description. Entrepreneur Small BusinessThe March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets.

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5 Things That Turn Email Into Spam

Small Business Mavericks

Legal violations — if a business sends email, that business should be familiar with the CAN-SPAM Act. Other times they no longer need what your business offers. E-mail Marketing for Small Business CAN-SPAM Act e-mail email campaign mistakes Email Marketing spam Nobody wants their email campaign to end up unseen and unopened.

Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Native Advertising 2015 trends digital advertising native advertising I ran across an interesting statement in Liv Longley’s post on Search Engine Journal.

Your Experience Counts On Moz

Small Business Mavericks

Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. The Grand Prize is the best: a ticket to MozCon 2015 in Seattle plus airfare and accommodations. Small Business Internet Marketing moz survey online marketing participation prizes survey results and centroids Cyrus Shepard’s post has links to start taking this fifth edition of the survey that has been such a benefit to all of us in the past.