35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.

49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Social Media Examiner ). Marketing Think ).

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Top 15 Social Media Marketing Blog Posts Of 2015

Firebelly

The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. SOCIAL MEDIA MARKETING: PROCESS MATTERS. SOCIAL MEDIA MANAGEMENT MUST-HAVE: SPROUT SOCIAL.

9 LinkedIn Best Practices For 2015

Firebelly

LinkedIn is still the go-to social network for business professionals and job seekers. Make this your first priority before you start networking or sharing your business on LinkedIn. 3 Network. The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. It’s a great tool to showcase your business and your employees.

Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

Video is The New King of Content Marketing

Mindjumpers

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over.

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5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on.

Pinterest is NOT a social network! + tips for rocking Pinterest for Biz!

Lucy Hall

Pinterest is NOT a social network! – This statement came straight from the horses mouth at Social Media Week London. Pinterest is NOT a social network! i.e – ‘Blue front room ideas’ instead of ‘blue and beautiful’ The post Pinterest is NOT a social network! appeared first on Lucy Hall - Social Media. internet marketing Just for fun Marketing Pinterest

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? 21 Social Media Statistics. marketers spent $12.8

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

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Improve Your Marketing With Hashtags

yMarketingMatters

Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is is the most popular means of categorizing content on social media. also allows you to connect with and engage other social media users based on a common theme or interest.

How To Know Which Social Networks Are Best For Your Brand

Firebelly

Which social networks should your brand be on? To make things easier for you, the good people at Sprout Social have created this infographic detailing demographics on the most popular social networks. The post How To Know Which Social Networks Are Best For Your Brand appeared first on Firebelly Marketing | Social Media Marketing Agency. Infographics Social Media Management Social Media Marketing

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In

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Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?

SocMed Sean

Trying to decide whether social media links are as valuable as incoming links from other blogs? Blogs Featured Social Media content marketing inbound search seo social media social networking strategyConfused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? If these are questions you’ve been pondering, take a look at the Slideshare presentation below.

Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages. It has to be said that you don't necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

10 Top Marketing Thought Leaders in Social Media

Webbiquity SMM

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing.

Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? Like, Share,Tweet – Is that All You Can Do on Social Media?

The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network filled with talented people who possess great knowledge of social media in their local context – one of them being Khyati Gandhi from India who shares some of her great insights on the topic below. . Social behavior varies across demographics.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

Seven Top Marketing Posts for 7-7

Webbiquity SMM

and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far. Expert guidance on social media marketing and social PR to maximize brand visibility? What SEO tactics work most effectively in 2015? Which advanced practices are most helpful for Twitter marketers? 2015 SEO Checklist [Infographic] (March 17).

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Pinterest is NOT a social network! + tips for rocking Pinterest for Biz!

Lucy Hall

Pinterest is NOT a social network! This statement came straight from the horses mouth at Social Media Week London. Pinterest is NOT a social network! internet marketing Just for fun Marketing PinterestI sat in on the masterclass session presented by Pinterest UK, here's some of those top tips, i've created them for you in shareable images!

6 Timeless Principles for Content Marketers

Small Business Mavericks

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing. That means writing attention-grabbing headlines and writing awesome content that inspires readers to share it on their social networks.

A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Because your audience is always online and active, it is only common sense that marketers should also be present in their online efforts.

One Suprising Way To Skyrocket Your Profile Views On LinkedIn

SocMed Sean

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. As human beings living in a digital world, our ability to advance our careers and increase our professional network has become more intertwined with our online presence.

Why Social Networks Need to Be Part of Your Holiday Sales Strategy

Ignite Social Media

Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015. Among 16-24-year-olds, social networks are now just 6 percentage points behind search engines for product research. We’re just two weeks away from the biggest shopping push of the year.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. Guest Post by Vasudha Veeranna.

How many Twitter users actually tweet?

Sherrilynne Starkie

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Finding and building relationships with key influencers is the key to the ROI of content marketing.

Facebook Pages are getting mobile friendly

Sherrilynne Starkie

The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content. Facebook Featured Headline Marketing Uncategorized mobileFacebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

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Are you an intentional marketer?

Janet Fouts

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are engaging on and write down your answers. Why did you choose this network? Because your market is there? How is this network doing?

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

First, I’m going to do the possibly douchey thing of quoting myself, primarily to provide context for this post (I don’t want to assume you read last week’s post): The reason social advertising is becoming so successful is that people are consuming and sharing content, significantly via mobile devices, and significantly via social networks, now more than ever before. Then social really started coming into its own.

Nine years of Twitter

Sherrilynne Starkie

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. According to Social Mention , about 13 per cent of my 12,325 followers have a professional interest in social media or marketing; no surprises there. Featured Headline Twitter PR public relations Social MediaTwitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike.

How Facebook is Slowly Strangling Twitter

Convince & Convert

A combination of the right innovation, market timing, and miscalculation by your rival can change the balance of power. Social Media Strategy Social Media Tools facebook facebook live medium periscope Social Media Marketing social media strategy social networks twitter twitter mentionsImage via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages.

Marketers- Stop multi-tasking social media

Janet Fouts

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. As a bonus, you’ll be more focused and engaged with the conversations you have on social networks, increasing your effectiveness. Schedule time for each network, scan them for news and things you have to respond to and then move on. What you learn here will inform everything you do in marketing.

5 Easy Tools for Social Selling Success

Webbiquity SMM

Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? Social selling needs that day, that one dashboard to rule them all, and, unfortunately, it hasn’t come quite yet (at least that I’m aware of.). 5 Easy Tools for Social Selling Success. Guest post by Austin Duck.

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers. Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously. The mobile lifestyle goes beyond social. Social Media social media twitter

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Specialization: PPC + Paid Marketing Strategy. Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. Creative content marketing creates buzz.

10 Tips to Shave Hours Off Your Social Media Marketing

Convince & Convert

According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. 60% of SMBs that embraced social media claimed that social media marketing got them new customers. In fact, the more successful your small business is, the better it becomes at social media marketing (a chicken and egg story?). Over a third of SMBs post to social media several times a week.