Talkwalker SM
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.
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Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.
agora pulse
FEBRUARY 22, 2020
I love user-generated content (UGC). In marketing, UGC refers to content related to your brand created by someone. 85% of consumers find UGC more influential than any form of brand content. UGC is great for your event promotions on social media because it creates a big buzz and a tasty chunk of FOMO. Example: FIFA Museum.
agora pulse
AUGUST 17, 2017
Which would you rather try—a restaurant whose last post was from 2015 and had one like, or its competitor who posts three times weekly with tons of engagement like “when are you having more chocolate pie, ours was gone before we got home!” A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert?
Buffer Social
NOVEMBER 13, 2023
pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.
Talkwalker SM
APRIL 5, 2016
Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015. UGC Drives Purchase Decisions . UGC is Credible.
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