Jon Loomer

MARCH 17, 2021

Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. The Weaknesses in 2015. Ridiculous engagement rates.

Cost 207

Cost Tips Campaign Engagement 207

Lucy Hall

APRIL 28, 2015

This month On the 21st of April there were more Facebook newsfeed algorithm updates which has now got business page owners in a spin again! Facebook Says: The first is improving the experience for people who don’t have a lot of content available to see. Read Facebook's full news feed update here.

Facebook 60

Facebook Feed Feedly News 60

Ignite Social Media

APRIL 10, 2017

Can the world handle two Facebook news feeds? Ad views also start as soon as the ad appears, rather than the three second rule that is applied to Facebook videos. In related news, Facebook is trying to make Canvas ads easier to make. Facebook Experimenting with Alternate News Feed. This move may change that.

Instagram 94

Instagram Facebook Feed Feedly 94

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. Facebook Live. Nearly 185 times that number use Facebook every day.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Jon Loomer

AUGUST 7, 2015

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. Same process here with Facebook Live. Of course, it’s not without bugs.

Video 113

Video Facebook Applications Feed 113

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Twist Image

DECEMBER 26, 2015

Well, in case you have not noticed, it's getting easier and easier to spend your time trolling Twitter feeds and Instagram images, and flicking your way through the Facebook newsfeed. 2015 ushered in a bunch of gems that captured my attention. Here are 11 business books that shaped 2015 (in alphabetical order).

Instagram 40

Instagram Authentication Skills Industry 40

Jon Loomer

APRIL 28, 2015

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Increased post frequency can both help and kill Facebook organic reach.

Organization 113

Organization Facebook Feed Feedly 113

Ari Herzog

JANUARY 26, 2016

It’s a misnomer that you need Facebook friends to be productive. You could have zero friends — and still see content in your news feed — because of pages you like and profiles you follow. When you visit me on Facebook , you will see three buttons on the right side of the screen.

Facebook 70

Facebook Curation Feed Feedly 70

Oktopost

JUNE 27, 2017

Open your Facebook feed and scroll all the way down. It doesn’t take a genius to understand that, above all things, Facebook favors video content. Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – … C’mon, try it.

Video 0

Video Social Media How To Feed 0

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram.

Hotels 113

Hotels Travel Facebook Advertising 113

Buffer Social

MARCH 15, 2017

Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide.

Features 111

Features Facebook SMS Instagram 111

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. As such, brands rely on the community built around their pages.

Metrics 60

Metrics Brands Facebook Sample 60

Convince & Convert

JULY 28, 2015

“We use all of our Facebook ads budget to get more Likes on our page.” ” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes. ” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes.

Buy 60

Buy Advertising Facebook Cost 60

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Not Using Facebook Insights.

Small Business 131

Small Business Facebook How To Airlines 131

Likeable

JANUARY 23, 2019

And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. When visiting Facebook Watch for intentional viewing, users stay to watch videos 5X longer than in the News Feed, where they’re in discovery mode. 51 percent of kids ages 13-17 use Facebook, down from 71 percent three years ago.

Statistics 92

Statistics Social Media Marketing Instagram 92

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

Video 111

Video Engagement Facebook Mobile 111

Rebekah Radice

AUGUST 27, 2016

Wondering what Facebook Instant articles are or why they should matter to your business? While businesses can optimize their website images, reduce server response times, and avoid redirects, Facebook took things one step further. Ready to learn how to use Facebook Instant Articles in your business? With its 1.51

Facebook 60

Facebook RSS API How To 60

yMarketingMatters

SEPTEMBER 23, 2016

On the Connect Your Facebook Page screen, you’ll see all of the Facebook Pages you’re currently an admin on. Since Facebook overtook the app, it’s now easy to advertise on Instagram and sharing photos has become necessary to gain steady followers. It’s very easy to change your personal profile to a business profile!

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. You know that brands are worked up into a frenzy over organic reach on Facebook. On March 15, Instagram made the following announcement : To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. Smartphone App in 2015. What’s your URL? Did You Know?

Social Media 100

Social Media URL iPhone iPad 100

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Danny WhatMough

MAY 19, 2015

Facebook’s Instant Articles announcement last week was met with a array of different reactions on Twitter. Compare and contrast: Facebook instant articles vs Twitter link pic.twitter.com/IlNCg68fYw. — Matt Roper (@mattjroper) May 13, 2015. brokenbottleboy) May 13, 2015. — Mic Wright.

Facebook 40

Facebook Mobile Trends Publishing 40

Lucy Hall

DECEMBER 4, 2014

On the 14th November Facebook released news that they were changing the algorithm to show less promotional posts in the newsfeed. Titled: News Feed FYI: Reducing Overly Promotional Page Posts in News Feed. Facebook says: One of the main reasons people come to Facebook is to see what’s happening in their News Feeds.

Facebook 60

Facebook Feed Feedly News 60

Rebekah Radice

MARCH 16, 2015

As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. From Facebook to Twitter and Google Plus, your message should be consistent across all channels. Goal-Setting Questions.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. During this time, LinkedIn was the first to go public and Facebook soon followed. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social.

Social Media 84

Social Media Trends Community building Hosting 84

Kikolani

SEPTEMBER 8, 2016

It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. Now that we are clear with accelerated Mobile Page, let’s move ahead with Facebook Instant Articles. But this was not the end.

WordPress 60

WordPress Google Facebook Mobile 60

Kikolani

SEPTEMBER 8, 2016

It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. Now that we are clear with accelerated Mobile Page, let’s move ahead with Facebook Instant Articles. But this was not the end.

WordPress 60

WordPress Google Facebook Mobile 60

yMarketingMatters

OCTOBER 18, 2015

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Facebook is poised to overtake YouTube…they say. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Facebook vs. YouTube.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

MARCH 9, 2015

2015 is rolling fast, as are the changes in the social media world. FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page. Targeting allows Facebook to deliver the most relevant products to your audience.

News 100

News Social Media Mobile Notification 100

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing. It’s especially difficult in the social media space.

Social Media 96

Social Media Instagram Social Media Management Team 96

Ignite Social Media

NOVEMBER 22, 2016

From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. But did it continue to take off as we predicted in 2015? 2016 proved to be an exciting year in social media.

Social Media 60

Social Media Buy Consultant Metrics 60

Kikolani

JUNE 23, 2015

When a social networking site (read Facebook) has over 1.39 Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get a fully optimized business page.

Small Business 60

Small Business Facebook Alltop Curation 60

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media 88

Social Media Sentiment Analysis Study 88

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. Instagram algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Small Business Mavericks

SEPTEMBER 21, 2015

In November last year, Forbes ran an article predicting the top 7 online marketing trends in 2015. Native ads are those ads that pop up in your Twitter and Facebook feeds (and other places) that look a lot like your normal feed posts. Content marketing will be bigger than ever.

Video 70

Video Marketing Case Study Mobile 70