yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. This means video has to be interesting, compelling and relevant to get engagement and results.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. There’s a reason why marketers feel like they’ve struck gold when Instagram efforts turn to success.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. This means video has to be interesting, compelling and relevant to get engagement and results. 73% of U.S.

Video 100

Video Vimeo Marketing YouTube 100

Social Media Strategies Summit

FEBRUARY 27, 2020

This trend toward growth and diversity means that no one social platform or channel can be ignored. Take a holistic look now at the 2020 social media trends emerging now and how they will affect the platforms you use, how you use them, and your business as a whole. Source: PEW Surveys conducted 2012-2019. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. The list is ordered by name of network. name of the network creator, where known are shown in brackets. iTOUCH LEARNING.

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. Ultimately, I was posting, commenting, engaging, and networking in a few weeks. So, I started consuming content on LinkedIn.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? 81% of 15–25 year-olds in the U.S.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media.

Social Media 113

Social Media How To Survey Social Networking 113

Twist Image

MAY 21, 2016

For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. It polluted the Facebook experience, and was pushing people away from the platform because they believed that Facebook was becoming less about friends, and more about being marketed to. content marketing.

Facebook 64

Facebook Marketing Instagram Metrics 64

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business.

Buy 113

Buy Social Media Brands Loyalty 113

Direct Marketing Observations

OCTOBER 15, 2010

Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Companies are mining the social web to build dossiers on you. Your competitors?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1:

Social Media 133

Social Media Marketing Study Activities 133

Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? We don’t care about our place within a social network. But the more complicated version is that Instagram wants to use an algorithm to get an idea of what you are most likely to engage with and show that first. The Drop in Brand Engagement on Instagram.

Brands 113

Brands Instagram Engagement Activities 113

Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts.

Types 130

Types Questions Social Media Engagement 130

agora pulse

MAY 23, 2016

Periscope is one of the fastest growing social networks these days. Since its launch in March 2015, it has already hit over 30 million users. I recently interviewed Lucy Hall and Sue B Zimmerman who use live streaming to market their business with a lot of success. Periscope is likely not your only social channel.

Facebook 85

Facebook Hashtag Marketing Social Networking 85

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. It feels like every month a social network unveils a new social media advertising tool. Even though social media ads only represent 13.9 percent global increase on spending for social media ads. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Buffer Social

MAY 6, 2016

Instagram first announced carousel ads in 2015, but now brands can include multiple videos (of up to 60 seconds long) to the same sponsored post. The social network is testing the ability for users in a few markets to leave a flower reaction. of engagements are using the love, wow, haha, sad, angry Reactions.

Instagram 61

Instagram Engagement Twitter Facebook 61

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Consider that messaging apps like WhatsApp, Facebook Messenger and WeChat are the third most commonly used social media following social networks and media sharing platforms.

Team 140

Team Conversation Social Media Instant Messaging 140

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers.

YouTube 123

YouTube Notification Video Trends 123

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% The Current State of Social Media.

Social Media 84

Social Media Trends Community building Hosting 84

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. In fact, in a recent Forrester study , it was found that, “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.”. Don’t live in a social media silo. Speaking engagements.

Instagram 132

Instagram Geotagging How To Real Estate 132

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Furthermore, 6% of social posts don’t include text, since they’re just images or videos. Continue the conversation on our Facebook or Google+ pages.

Data 60

Data Hashtag Eventful Conference 60

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 34% of marketers have generated leads using Twitter. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. In fact, if you’re a local or small business, you can no longer afford to avoid social media. Kim Garst ツ (@kimgarst) March 13, 2015.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

DECEMBER 1, 2023

While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Andy’s advice: ‘Be passionate about your industry’ “At Buffer, it helps to be active and passionate about social media. ” 8.

Team 79

Team Engineering Company System 79

ProBlogger

JANUARY 25, 2015

2013 was the year when people started taking content marketing seriously. 2015 will see this trend grow even further. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. From search results to social media, the internet is getting more and more local.

Small Business 20

Small Business Strategy Reputation Marketing 20

Waxing UnLyrical

MARCH 2, 2016

When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out. Breakenridge was awarded the Best 50 Women in Business by NJBIZ in 2015.

Consultant 100

Consultant Social Networking Hosting Energy 100

Waxing UnLyrical

MARCH 2, 2016

When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out. Breakenridge was awarded the Best 50 Women in Business by NJBIZ in 2015.

Consultant 0

Consultant Social Networking Hosting Energy 0

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year.

Social Media 84

Social Media Guidelines Hashtag Training 84

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Listen to the show on iTunes or Stitcher ).

Social Media 60

Social Media Marketing Badge Hosting 60

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. You: tweets she found engaging in the past, how often and how heavily she use Twitter. Remaining tweets in reverse-chronological order. Fewer but better posts.

Organization 108

Organization Flipboard Social Media Company 108