Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Buffer Social

MAY 6, 2016

In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Twitter Connect tab. Twitter have launched the Connect tab as a way to make it easier to find new, interesting accounts to follow.

Instagram 61

Instagram Engagement Twitter Facebook 61

Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? On March 15, Instagram made the following announcement : To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. The Drop in Brand Engagement on Instagram. The customer is always right?

Brands 113

Brands Instagram Engagement Activities 113

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Smartphone App in 2015. is now being rolled out into the rest of the world.

Social Media 100

Social Media URL iPhone iPad 100

Jon Loomer

AUGUST 7, 2015

They use the Mentions mobile application to record their live videos, and those videos are then pushed to the news feeds of their fans. Posted by Lindsey Vonn on Wednesday, August 5, 2015. Posted by Ricky Gervais on Thursday, August 6, 2015. Posted by Carson Daly on Thursday, August 6, 2015. I'm in the bath.

Video 113

Video Facebook Applications Feed 113

Sprout Social

SEPTEMBER 21, 2020

Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. And with the addition of new in-app content, it also serves as a strategy to increase user adoption and engage new subscribers.

Issues 136

Issues Survey Campaign Authentication 136

Rebekah Radice

MARCH 16, 2015

As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. From Facebook to Twitter and Google Plus, your message should be consistent across all channels. Goal-Setting Questions.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Social Media Strategies Summit

FEBRUARY 27, 2020

This year, expect to see even more engaging and entertaining content that is focused on capturing a moment, rather than making a hard sell. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Source: Snapchat.

Trends 182

Trends Social Media Instagram Platform 182

agora pulse

OCTOBER 5, 2016

The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. I use the tool IFTTT to create that instruction for some of my busier Twitter accounts. On my personal account I prefer to go manual as I love the genuine interaction with other Twitter users like influencer @EdLeake. .”

RSS 113

RSS Social Media Management Hashtag Feed 113

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. According to experiential cognitive processing , people are more likely to engage with content that’s relatable and appeals to their emotional quotient.

Social Media 88

Social Media Sentiment Analysis Study 88

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. For example, in 2015 one million views was considered viral, according to Animoto. Engage your viewers’ emotions. And what “viral” means has changed over time.

Video 128

Video Social Media How To Trends 128

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Getting more followers could be a simple “like and share” photo on your feed. Definitely don’t do that.

Social Media 142

Social Media Meme HootSuite Influencer 142

Jon Loomer

APRIL 28, 2015

Research from Adobe Digital Index suggests that brands are posting 31% more frequently in the first quarter of 2015 compared to the same period in 2014. Frequency and the News Feed Algorithm. All of this creates more noise, thereby creating more content that will simply be filtered out and never reach the news feed of a specific user.

Organization 113

Organization Facebook Feed Feedly 113

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Twitter 30-second videos and Promoted Video ads. YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. This ensures Huel is connecting with and building lasting relationships with its key target customer groups where they naturally choose to engage with content.

Social Media 96

Social Media Instagram Social Media Management Team 96

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Social Media Engagement Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. more engagement than posts excluding them.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Twitter 40

Twitter Tips Fashion Open Source 40

yMarketingMatters

DECEMBER 6, 2015

Twitter & Vine Replace Stars With Hearts: Periscope and Instagram have been using hearts forever, and Twitter and Vine followed suit. You can now use the share button to share content and immediately engage in conversations about it. This cute update makes hearts the common language of like in the global community.

Social Media 100

Social Media Sentiment Study Advertising 100

Socially Sorted

JULY 14, 2016

In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. Last year, I received a thank you for following a Twitter account on Twitter. KuniLexusofPortland (@lexusofportland) October 16, 2015. Image by Shutterstock. 4 Showcase Your Team.

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Buffer Social

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. We would all love to say hello to you on social media – especially Twitter!

Social Media 98

Social Media Instagram Apparel Groups 98

Danny WhatMough

MAY 19, 2015

Facebook’s Instant Articles announcement last week was met with a array of different reactions on Twitter. Compare and contrast: Facebook instant articles vs Twitter link pic.twitter.com/IlNCg68fYw. — Matt Roper (@mattjroper) May 13, 2015. brokenbottleboy) May 13, 2015. — Mic Wright.

Facebook 40

Facebook Mobile Trends Publishing 40

agora pulse

DECEMBER 20, 2016

The visual-centric platform is known for its high engagement , and social videos are just as important here as they are on other platforms. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. more engagement than those with none.

Instagram 60

Instagram Video Hashtag Case Study 60

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Below you can see how our team mapped out engagement on all of a brand’s Instagram content, showing the engagement on those posts over time. Look at your top performing Facebook and Twitter posts.

Instagram 60

Instagram Hashtag How To Apparel 60

Sprout Social

AUGUST 30, 2016

Gaining the trust, engagement and attention of Instagram users is no a walk in the park either. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. And nearly 60% of Instagram users admit to checking their feed at least once a day. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Social Media Marketing

APRIL 3, 2013

Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Typically reserved to the right column, Facebook just announced that these targeted ads will now come to the News Feed.

Social Media 160

Social Media Flipboard Storify Reddit 160

The Social Media Hat

MAY 21, 2016

Blab participants can ask questions and chat real-time, as well as share links to the blab to Twitter or Facebook. In March of 2015, Meerkat exploded onto the scene thanks to influential exposure at SXSW. That glory lasted all of about two months when, shockingly, a team from Twitter released Periscope. Scheduling Blabs.

Social Networking 114

Social Networking YouTube Platform Hosting 114

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. 2015 was actually the year of mobile. Twitter is following closely behind. The (actual) year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos. Businesses cannot ignore Instagram Stories. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Kikolani

JUNE 23, 2015

If you have a follower on twitter, he is there because he loves to be there. If you would like to meet some new peeps, get some new fans and build some… Posted by Boom Social with Kim Garst on Friday, June 5, 2015. Twitter lists are a great way to curate content from the influencers and later post them to Facebook.

Small Business 60

Small Business Facebook Alltop Curation 60

Proactive Report

MAY 12, 2016

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. 60% of marketers plan to invest in video this year – up 20% from 2015. Follow us on Twitter. BE ORIGINAL. Almost 80% of visual content is owned, original graphic designs or images.

Real Estate 40

Real Estate Content Brands Survey 40

Buffer Social

MARCH 13, 2017

Launched in September 2015 , Lenses are a fun way to augment your snaps. In January 2015, Snapchat launched Discover , “a new way to explore Stories from different editorial teams.” I’ve found this the most effective on Twitter and Instagram. Discover: Snapchat’s media destination.

Social Networking 111

Social Networking Social Media Examples Video 111

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Use a social media management tool to monitor the engagement with your posts.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Socially Sorted

DECEMBER 20, 2015

Twitter, Facebook, Instagram, Pinterest – whatever the platform, you need to make a decision about how often and where you will post – whether it is hourly, 3 times a day, daily or weekly. For example, in my business we were not posting consistently on Instagram, Facebook or Twitter particularly well. Let’s jump in!

Content 55

Content Instagram Curation Strategy 55

Buffer Social

JULY 27, 2016

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content.

API 40

API Marketing comScore Video 40

Buffer Social

APRIL 11, 2017

The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds. Why Stories are the new News Feed.

Feed 110

Feed Feedly News Social Media 110