2016 Holiday Social Ad Spend; What We’ve Learned
Ignite Social Media
JANUARY 25, 2017
That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective.
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