9 LinkedIn Best Practices For 2015


Join in conversations, or answer questions (when relevant) in the groups you have joined. The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To make sure you’re using it effectively, follow these nine best practices. #1 1 Optimize Your Profile.

The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders […].


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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

Diane Bégin (@dibegin) October 6, 2015. On practical level, big difference is refusal of some – big – markets to give up their AVEs. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015. measurePR — Diane Bégin (@dibegin) October 6, 2015. measurepr — Shonali Burke (@shonali) October 6, 2015.

How Important are Keywords in 2015?

Convince & Convert

By marrying the fundamentals of content marketing to the science of keyword research, you will be doing your site a huge SEO favor. Continue the conversation on our Facebook or Google+ pages. Digital Marketing digital marketing keyword optimization keyword selection keywords search engine optimization search ranking SEO

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4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Developing a detailed persona of your ideal customer should be the first step in your marketing strategy. ”. Give me a C. Give me an R.

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Call to Action As marketers, we want to make our communications with customers as turnkey as possible. Conversion Buttons Your form button is the final touch point between your user and form submission. Another option is to test the impact of added value on your conversion rate.

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.

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Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. We have lost our ability to have conversations and in our desire to want conversations. I had mentioned in a previous post how it resets every day.

Insider Interview: 3 Critical Things You Must Know About Conversion


I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Put simply, it’s the action that you want someone to take when they see your marketing. Should you spend money on traffic acquisition or conversion? Happy conversion!

Mindfulness and Marketing: A Conversation

Bare Feet Studios

The post Mindfulness and Marketing: A Conversation appeared first on Bare Feet Studios. Home Social Media Strategy conversation hangout HOA marketing mindfulness video

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. “Let’s do some content marketing!” “Join the conversation!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. The hot new kind on the PR block.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

In case you haven’t been doing that, here’s a list of nine things you can start implementing today that will increase your traffic , leads, and conversions, as well as enhance your online reputation. Take your business to the next level in 2015! Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Certainly not in 2015. What does this mean for you as a business or marketer?

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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Stoney deGeyter, Pole Position Marketing. Joakim Ditlev, Congtent Marketing DK. Matt Heinz, Heinz Marketing. Peter Loibl, Content Marketing Institute.

How to Avoid Web Form Conversion Killers

Convince & Convert

As marketers, we spend a lot of time designing sleek landing pages, developing email nurture campaigns, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions , most of our efforts are wasted. We figure out what’s killing our conversions and go to battle! Here are a few key ways to thwart web form conversion killers. The top 10 converting buttons analyzed for the 2015 Conversion Report all contained two words or less.

The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Email marketing Marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com

9 Social Media Marketing Twitter Chats You Shouldn’t Miss


Twitter chats can be a great way to solicit (and share) social media marketing advice. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified. Social Media Marketing Twitter

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Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Because your audience is always online and active, it is only common sense that marketers should also be present in their online efforts.

3 Rules for Better Video Marketing

Convince & Convert

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. It seems obvious to include social media in your marketing efforts, but it can be challenging to figure out exactly how to do that. The amount of social data is massive, and marketers need a way to mine that data. Event Marketing.

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Keep It Simple In Marketing. Go Deeper In Sales.

Waxing UnLyrical

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? Early in a first conversation, it’s still important to attract. So we could call this marketing. Keep it relevant to their business minds, but find the hot button, the trigger, to keep seducing them to go deeper with you into a conversation.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). But you’re probably not approaching content marketing the social PR way.

Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

The new Facebook pixel has frustrated and confused marketers. What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Custom Conversions allow marketers to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site.

Video Marketing For Your Business


This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Video ads will bring your marketing efforts to the next level! 3 Ways Small Businesses Can Use Video Marketing from Mashable.

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

I read influencer marketing blogs and newsletters every day. There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. Have you seen any interesting research lately in the world of influencer marketing?

How many Twitter users actually tweet?

Sherrilynne Starkie

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Finding and building relationships with key influencers is the key to the ROI of content marketing.

Why Social Media Marketing Is, Actually, Fairly Priced


Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”. The post Why Social Media Marketing Is, Actually, Fairly Priced appeared first on Firebelly Marketing | Social Media Marketing Agency.

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New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. The new pixel is confusing, and I’m speaking for the advanced marketers who have figured it out. Facebook Custom Conversions: A Beginner’s Guide. So let’s do it… The Facebook pixel has changed, and marketers are confused. It was required when running campaigns with the Website Conversions objective.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

A top-level view on CX reveals that it best fits under the umbrella of your marketing department, which is why marketing typically controls the majority of the customer experience budget. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. A/B testing is a brilliant approach for configuring the best marketing strategies for your business and is also an incredibly intuitive method for testing your CX.

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking.

Will 2015 Be The Year SEO Dies?

Small Business Mavericks

Here’s My SEO Prediction For 2015. You can have a different kind of conversation with the same person as they grow, right? We see the conversation getting more complicated as things like link building change, but that’s like the conversation between individuals who have different backgrounds. The conversation still happens, but it happens best when those backgrounds are acknowledged and communication techniques get past the differences.

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The 3 Components Of B2B Marketing That Matter Most


There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Starting with an approach that focuses on your customer’s needs, fears and pain—and extending that into clear, concise and conversion oriented messaging—is the only way to go. There isn’t a realm within marketing that does not need this important work.

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Three Ways To Enhance Your Marketing Campaign


As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry. Business & Marketing

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources.

Nine years of Twitter

Sherrilynne Starkie

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Hashtags too are really useful in following trends and conversation threads. According to Social Mention , about 13 per cent of my 12,325 followers have a professional interest in social media or marketing; no surprises there.

5 New Tips to Convert on Long Tail Search Queries

Convince & Convert

If you haven’t yet refined your brand’s search marketing strategy, you might as well be the coffee shop that shuts down on a Monday morning in the depths of winter. highlight to tweet) These longer, more targeted search queries make today’s approach to search marketing strategy increasingly sophisticated. These five tips, from Elasticity’s newest e-book The New Long Tail of Search Marketing Strategy , should help point you in the right direction. Image via BigStockPhoto.com.

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015.

4 Types of Content That Persuade Customers to Purchase

Convince & Convert

Get more content like this, plus the very BEST marketing education, totally free. Content Marketing content marketing conversion strategy customer conversion customer reviews sales cycle sales funnelProspects are interested in your products. They’ve already interacted with your company by signing up for your email newsletter, accessing a free ebook, or tweeting at you on social media.

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