Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Audiense

MAY 16, 2016

— Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. It’s a massive event for all car enthusiasts, but we wanted to keep the conversation going after the three-day event was over. — Porsche (@Porsche) June 14, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

Influencer 114

Influencer Examples Brands Fashion 114

Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. So make sure to join the conversation. A feed should never look overly transactional or self-promotional.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

JUNE 7, 2016

They can be used for one-on-one conversations or between a group of users. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Direct Messages (DM) : These are private messages sent from one Twitter user to another.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. No, although the two terms are sometimes confused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. If you don’t deliver a conversation your audience can relate to, they will find a brand that can. Pull them for a chat: Joining the conversation online. No audience, no customers, no business.”.

Trends 120

Trends Strategy Tips Meme 120

Keyhole.co

AUGUST 21, 2023

In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. What is the influence of emojis on communication using social media? Emojis are like a colourful language that shapes our digital connections.

Social Media 52

Social Media Influencer Meme Engagement 52

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Learn How Fans See Your Brand. Schedule Social Posts to Save Time. You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Sprout Social

NOVEMBER 28, 2016

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. What’s the ideal ratio of visitors to conversions? Switching from promotional to conversational to support can be tricky to maintain, especially during busier times.

Social Media 40

Social Media Social Networking Review Mobile 40

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Finding the right influencer is key, of course, but it is possible. Finding the right influencer is key, of course, but it is possible. What’s more, this ecosystem is constantly growing.

Industry 69

Industry Social Media Brands B2B 69

Unmetric

SEPTEMBER 19, 2018

User generated pictures and videos and even user conversations made it to Glossier’s social media pages. Everyone’s an Influencer. It’s great to be endorsed by celebrities, but Glossier works on the mantra that every single consumer and even your employee is an influencer. yasminmedina wears Lidstar in Lily ??? a sheer Lilac.

Social Media 141

Social Media Hashtag Instagram Meme 141

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Pricing: Free for basic Facebook analytics.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Keyhole.co

FEBRUARY 28, 2023

That’s why native content, product placement, influencer marketing , affiliate marketing and other forms of modern advertising methods have been gaining so much popularity. You can use social listening with a tool like Keyhole to gauge reactions to your meme campaigns or conduct sentiment analysis. Get started for free.

Meme 52

Meme Engagement Strategy Wikipedia 52

Rebekah Radice

DECEMBER 5, 2016

Interviews with employees or influencers. ” Many saw social media as a one way conversation, never bothering to cultivate a community. Humanize customers interactions to increase positive sentiment by 50%. How You Can Use Snapchat and Instagram Stories: Go behind the scenes. Explain product creation.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

Interviews with employees or influencers. ” Many saw social media as a one way conversation, never bothering to cultivate a community. Humanize customers interactions to increase positive sentiment by 50%. How You Can Use Snapchat and Instagram Stories: Go behind the scenes. Explain product creation.

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. It was a revitalizing victory that put The Times back in the forefront of the conversation. In Back to the Future II, Marty McFly, Doc Brown, and Jennifer Parker squeezed into a DeLorean and traveled to October 21, 2015.

Campaign 60

Campaign Brands Content Film 60