4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Give me a C.

Influencers, Monitoring, and Negronis: The Duncan Alney Interview


You work with influencer programs a lot these days. Can you tell us more about your thoughts on influencer programs? I am thinking about how complex influencer programs are; specifically, the identification and reporting aspects. Most people with a training or some background in media relations can translate that into working with social influencers or traditional influencers who are on social platforms – once they know who they are.


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Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. A majority of marketers believe that influencer marketing attracts higher-quality customers to their business.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

I read influencer marketing blogs and newsletters every day. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. When analyzing the commonalities of these studies, the biggest takeaway is how important it is for marketers to vet influencers using both technology and human eyes. Continue the conversation on our Facebook or Google+ pages.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO. That’s not to say that all influencer marketing is a waste. Too much of influencer marketing still places value on quantity over quality, which is counter-intuitive to the idea of influencer marketing to begin with.

How Influencers Drive Stock Market Success

Convince & Convert

TopHashtags around the press conference included the following: And major news outlets like the AP, CNN, and The New York Times were the ones who drove the conversation, generating hundreds (thousands for the AP!) Overall, the release has been overwhelmingly well received— 86% of the conversation is positive. Business: Oprah Buys Weight Watchers Stock.

9 Social Media Marketing Twitter Chats You Shouldn’t Miss


What: The goal is to shine a light on what true social media influence is and inspire anyone using social media to build a business and online brand to maximize its effectiveness. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified. It has a clean interface and allows you to buffer the tweet stream–giving you more control over how you experience conversation.

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6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

Conversations I’ve had with others in the marketing world seem to revolve around a desire to create some last-minute, cool marketing strategies to power higher sales numbers through the end of the year. This stat hit home so hard when I read it the other day: Close to 75% of influencers don’t feel valued by marketers. Surprise your happiest consumers, brand fans, and influencers who have been loyal throughout the year. Create a Program for Top-Performing Influencers.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

CX must be optimized for the prospect, audience, and influencer, as Gartner emphasizes. Customer Experience conversion strategy crm customer engagement customer experience customer relationships customer service social crmImage via BigStockPhoto.com. According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy.

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4 Steps to Boost Your Social Media Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. 31% included conversion rate optimization. billion in 2014 on digital content publishing to acquire business leads, influence customer specifications, and educate and engage prospects. By the end of 2015, 81% of all U.S.

Why Marketers Need to Learn to Swipe Right

Convince & Convert

Working with Insightpool, a social sales and marketing platform, they set a goal to get the word out to Atlanta influencers that the Hawks would be throwing a “Swipe Right Night” event which encourages fans to connect with each other using the dating/hookup app, Tinder. The success for the campaign was due to specific targeting of the right people as well as engaging them a conversation in an organic and genuine way. Influencer targeting as we know it needs to be turned on its head.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

But now, the sheer volume of content out there, not to mention individuals becoming well aware of their personal influence, means that every such request runs the risk of being pesky at best, and rude at worst. This means looking for the right places and conversations in which to participate (e.g. If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come.

Video Marketing For Your Business


In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. More than 70% of marketers say that video produces conversions better than any other type of content. One in two consumers say video influences their buying decisions.

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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

James is an influencer marketing leader who started online promoting software companies from his dorm room in 1996 and later wrote for WashingtonPost.com. Today, he runs ManTripping.com , a men’s lifestyle blog, and MenWhoBlog.com , which is dedicated to engaging male bloggers and creating conversations around brands, products, and tourism destinations that men love.

The 12 Best Twitter Analytics Tools for Online Marketing Success!


This is because Twitter is one HUGE conversation taking place in one online space – The Twittersphere. Resource Twitter hashtag marketing influencer marketing online marketing social media marketing twitter followers twitter marketing twitter marketing strategyHaving good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

How do you reduce the noise and find the conversations you care about? To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Said another way, your influencers may be creating the news.

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How to Use Twitter as a Professional Networking Tool


This will not only get his or her attention, but it could also influence further conversations that those individuals may have with others. Use Hashtags to Archive Conversations. Using hashtags can put your post among those that are involved within specific conversations. The more often you contribute something to conversations in this manner, the better are your chances of connecting with anyone else that sees your post.

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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Ideally, you should automate most of your content sharing activities, and continue to participate in social conversations manually. Every conversation has a context, and clearly bots don’t always get it right. The tool helps reduce the time and effort it takes to connect with your followers and influencers. Guest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website.

Why Marketers Must Collaborate to Succeed

Convince & Convert

Can you provide something for an influencer? ” If you continually offer help to anyone that needs it , not just an influencer, you will start to find that it starts to come naturally. Since that first conversation, a relationship has blossomed, and I would do anything to help him (and also a lot of other people, too) get to where he needs to go with his business. Anyone who thinks they will become successful on their own may as well pack it up now.

How to Market with Mom Bloggers

Convince & Convert

Image Source The agency’s strategy for Lake Tahoe consisted of many parts and different types of influencers, but one of their key initiatives was working with mom bloggers. Continue the conversation on our Facebook or Google+ pages. Social Media Case Studies audience segmentation blog strategy content marketing strategy influencer marketing mom blogging social media case study

4 of the Best Blogger Outreach Strategies

Convince & Convert

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy. Huggies Want to reach and work with moms as influencers for your brand? Continue the conversation on our Facebook or Google+ pages.

How to Create Online Buzz for Your Launch

Convince & Convert

Engage with Influencers Early. You may also find influencers who have more of a presence on a particular social media website, like Twitter, Facebook, or YouTube. Continue the conversation on our Facebook or Google+ pages. Digital Marketing brand engagement buzz crowdfunding digital marketing influencer marketing product launchYou’ve been working for a year or more, and the big day is here at last. Your product is finally ready to launch.

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5 Ways to Use Location Data for Better Social Listening

Convince & Convert

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag. Think you’re not missing much of the conversation? So, what are the top five ways you can activate your location-based social media data to ensure you hear the complete conversation?

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Everyone appreciates a productive face-to-face conversation. Continue the conversation on our Facebook or Google+ pages. Content Marketing affiliate marketing affiliate relationships content marketing content strategy influencer marketing niche publishersIt’s no secret that affiliate programs are a great way to get your brand out there. What’s not to like about using other people’s networks to attract new clients and users?

Three Ways To Enhance Your Marketing Campaign


As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Now that the internet is growing faster than ever, business owners who invest in developing absolutely amazing websites and online advertising campaigns can expand their sphere of influence and optimize their bottom line.

3 Types of Audiences That Drive Word of Mouth Marketing Success

Convince & Convert

Additionally, customers acquired through social influencer efforts have a 37% higher retention rate. Influencers. Influencers are those individuals in a community who affect purchase decisions, due to (real or imagined) influence, position, knowledge, relationship, or authority. When it comes to consumer spending, influencers are generally members of a peer or reference group. Image via BigStockPhoto.com.

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How to Own Your Blogger Outreach Process

Convince & Convert

Blogger outreach is my preferred mode of influencer outreach, since I view bloggers as a springboard for the “ one-to-one-to-many ” approach. Not to mention, bloggers as influencers are easiest to search for granularly and by specific topics that their network tunes in to learn about. When chatting with Devon and Brett, we agreed that blogger outreach is ideal because it achieves many goals by working with one influencer.

4 Strategies for Improving Social Engagement

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell.

Conference Spotlight: Build Grow Scale LIVE


If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

11 of the Best Influencer Marketing Tools


Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. However, finding the right influencer marketing tools can be a major challenge. It’s a great way to build a list of potential influencers to target.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. Should it be conversational or professional? A conversion is too difficult and requires too many steps.

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Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

It will learn about your social influencers to whom revenue can be attributed to. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. and a 9.39% conversion rate. conversion rate). 0.67/share and a 0.45% conversion rate. 0.80/share, though it has a 2.66% conversion rate.

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The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015


2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Influencer Outreach and Networking. Every niche or industry has certain influencers who command respect and enjoy a large following. Your target, as a local business, should be to get in the good books of these influencers. Make sure your website and blog are optimized for email conversions.

8 Guiding Principles for Today’s Product Marketer

Convince & Convert

It can be as easy as a quick talk with an established customer willing to give you honest feedback, a ride-along with a sales rep, conversations with attendees at industry events, or joining a group on LinkedIn or Facebook to interact directly. Use these conversations to assess how you’re positioning your product. Be prepared for differing opinions, and take them in context with other conversations. Marketing is an absolutely essential component to the success of any product.

Why Relationship Marketing Is the Key to Your Content

Convince & Convert

If someone in your niche is doing something similar to what you are doing, don’t shun them just because they’re not an influencer. You have to get down and dirty in the conversations that your target audience is having. Continue the conversation on our Facebook or Google+ pages. Content is king. You already knew that, though. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement.

How Emails Are Evolving into Mailable Microsites

Convince & Convert

They generate a significant number of clicks, and those clicks generally turn into conversions at a higher rate than clicks elsewhere in an email. Perhaps that reputation is deserved compared to other channels, but there’s a lot of email marketing influence that’s not easily tracked or measured. Subscribers are incredibly busy, and every additional step we ask of them reduces engagement and ultimately conversions.

6 Incredible Pointers For Making a Content Promotion Plan

Waxing UnLyrical

Take your time when deciding what you need to communicate to your audience, as it will directly affect the conversion rates from readers to buyers. Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. You must know which influencers you can win over through cold pitching, and which ones you need to create a relationship with in order to get their support. Create a long list of influencers and websites.

Fetching Friday – 23 Posts on Marketing & Productivity


Fetching Friday is back for week seven of 2015! 29 Tactics to Influence People by Larry Kim. 4 Tools to Drive Conversions From Your Social Traffic by Yoav Vilner. Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann.