agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

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Social Media UGC Tips CPM 175

Unmetric

SEPTEMBER 19, 2018

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Every product is thus an opportunity for more social media engagement.

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Social Media Hashtag Instagram Meme 141

yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Smartphone App in 2015. Did You Know?

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Social Media URL iPhone iPad 100

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

Social Media 120

Social Media Strategy Hashtag Research 120

Rebekah Radice

JANUARY 11, 2016

Ever wonder how to use social media to make sales? Or what steps you should take before using social media as a lead generation tool? While using social media for awareness isn’t new, converting connections into leads is. 33 Ways to Use Social Media to Make Sales. But how about this?

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Social Media Loyalty Hubspot Campaign 121

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

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Back channel Social Media Class Education 228

Socialmedia.biz

FEBRUARY 8, 2019

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media.

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Mobile Social Media Posterous Hashtag 92

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

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Hashtag Industry Campaign Hotels 60

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy.

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Small Business Social Media Strategy Hashtag 132

Rebekah Radice

AUGUST 19, 2015

You have taken the time to invest in social media. You have even created and implemented a social media strategy. Your tracking proves that engagement is low and your conversions are even worse. So how can you improve your social media results? How to Build a Strong Social Media Presence.

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Social Media How To Hashtag Real Estate 113

Buffer Social

FEBRUARY 22, 2017

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! I learned about this amazing storytelling method on Social Media Examiner.

Social Media 111

Social Media Hashtag Curation Instagram 111

Ignite Social Media

JANUARY 17, 2017

The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. 1) Trending Hashtag Overload.

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Social Media Sports Hashtag Trends 60

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

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Social Media Instagram Apparel Groups 98

Buffer Social

SEPTEMBER 28, 2017

How do you feel when people comment on your social media posts? A comment is or some form of engagement is usually a sign that people love your social media content. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.

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Authentication Engagement Social Media How To 111

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

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Social Media Marketing Study Activities 133

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag.

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Hashtag How To Nielsen Social Networking 40

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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Social Media How To ROI Hashtag 104

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

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Sports Social Media Engagement Compete 81

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.

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Data Conversation Case Study How To 60

Buffer Social

JULY 30, 2018

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. Today on The Science of Social Media we’re dusting off and breaking down 6 old school marketing tactics that still work like a charm on social media. Let’s dive in! ?.

Social Media 88

Social Media Marketing Influencer Energy 88

Rebekah Radice

SEPTEMBER 7, 2015

Want to pack a punch into your social media marketing? How to Improve Your Social Media Images in 4 Easy Steps. It expresses your company personality and has a direct impact on conversions. Follow the hashtag on Twitter beginning at 5pm PT and 8pm ET! TIP: Size Images for Each Social Network.

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Social Media How To Social Networking Template 134

Later

AUGUST 28, 2020

And while the origin of Hispanic Heritage Month may feel new to a lot of people, showing your support on social media is the first step to changing that. . If you have a brand or business on social media, it’s the perfect opportunity to share the knowledge and understanding with your community. Tune into: .

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Social Media How To Education Film 72

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media). Customers change.

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Sentiment How To Marketing Analysis 132

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Think you’re not missing much of the conversation? Think again.

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Data Hashtag Eventful Conference 60

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

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Data Social Media Brands Forums 60

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Rebekah Radice

JULY 13, 2015

When used correctly, Twitter can be a valuable addition to your current social media strategy. While there are many social media tools to help you connect with potential clients, Twitter can help you quickly identify opportunities, connect on a hyper-local level, and remain responsive to the ever-changing needs of today’s consumer.

Engagement 134

Engagement Twitter Hashtag Real Estate 134

Buffer Social

MAY 16, 2017

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. So how do you run a successful social media campaign?

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Campaign Social Media Tips Brands 109

agora pulse

AUGUST 6, 2019

Its smallest plan starts at $29/month and limits you to only three social profiles and two team members. That’s pretty limited for most social media managers and even small-business owners. Need help selling your boss on paying for a great social media tool? You can base these around any hashtag or keyword.

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Instagram HootSuite Price Hashtag 103

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?. No worries!

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Case Study Study Social Media Tools 69

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. Use the Words fields to start your search.

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Twitter HootSuite Airlines Mobile 115

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse.

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Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. The hashtag has been used over 10k times on Instagram alone. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 134

Rebekah Radice

OCTOBER 26, 2015

From daily conversations to marketing tactics, how and when you engage has evolved. Include your business, background, career highlights, and any relevant hashtags. Help others feel like they know you as this will result in deeper conversations with like-minded individuals. Share the details that make you unique.

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Twitter How To Hashtag Curation 114

agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? Use hashtags (with caution). By sharing your interests in your Twitter bio, you are hooking people into a conversation. Use hashtags (with caution). Hashtags can make your bio more visible.

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Twitter Engagement Hashtag Notification 98

agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? Use hashtags (with caution). By sharing your interests in your Twitter bio, you are hooking people into a conversation. Use hashtags (with caution). Hashtags can make your bio more visible.

Twitter 98

Twitter Engagement Hashtag Notification 98