Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

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Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets.

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Twitter HootSuite Airlines Mobile 115

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Think you’re not missing much of the conversation? Continue the conversation on our Facebook or Google+ pages.

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Data Hashtag Eventful Conference 60

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement.

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Social Media URL iPhone iPad 100

Sprout Social

JANUARY 21, 2021

Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations. Were most conversations about your products or related to trends and news?

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Sentiment How To Marketing Analysis 133

agora pulse

JULY 13, 2016

This is partly to start listening to conversations and understand what’s trending but also so you can retweet and engage in conversation with Mom influencers. TIP- Retweeting influencers is a great first step for anyone new to Mom marketing as 81% of Moms would trust a blogger over an advert. Know Your Hashtags.

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Twitter Hashtag How To Klout 60

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

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Data Social Media Brands Forums 60

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Increasing Your Social Listening.

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Engagement Instagram Hashtag Loyalty 92

Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Go further responsibly. Please, don’t like and drive. Go further responsibly. Simple and powerful.”

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Campaign Instagram Transportation Film 60

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. User-generated content drives growth and conversions. Klear, an influencer marketing platform, studied 149 top brands in eight industries to see how they have been using Instagram Stories. Using both hashtags and location tag drives the most engagement.

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Study Instagram Hashtag Research 111

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

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Hashtag Facebook Fashion Trends 118

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

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Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

DECEMBER 4, 2019

conversion rate, resulting in more than $15,000 in revenue. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. Partner with influencers and encourage your community to share your products. Within 90 days, approximately 60,000 users visited the store.

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Social Media Instagram Apparel Groups 98

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With a half-a-billion active users on Instagram, there are massive opportunities to get seen.

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Instagram Brands Collaboration Hashtag 70

Convince & Convert

MAY 2, 2016

Salespeople and other employees may start the initial conversation that may eventually lead to conversion rates and sales. The experience with salespeople and employees, even on a social platform, greatly influences customer perception of a company. UPS (@UPS) December 31, 2015. HappyNewYear pic.twitter.com/Q4tCec1AZz. —

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Loyalty Social Media Engagement Training 60

Pixlee

JANUARY 25, 2018

They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation. Tourism Australia.

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Campaign UGC Content Tourism 43

Rebekah Radice

JULY 20, 2015

Posted by Better Homes and Gardens on Sunday, July 19, 2015. Use a tool like Sprout Social to actively engage in conversations with people who share your same purpose. Through Sprout Social’s Smart Inbox, you can monitor your keywords (hashtags), gaining access to valuable conversations happening around your area of expertise.

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Social Media Marketing Study Activities 133

Buffer Social

JULY 23, 2018

What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. In the end, they saw a sign up conversion rate of about ~65%. Hailley : Yeah, I’d love to have a 65% conversion rate on anything! In 2015, the average link description was a whopping 18 words. Let’s dive in! ?.

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Case Study Study Social Media Tools 69

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Instagram posts using at least one hashtag receive 12.6% Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Not bad for a year’s work, right?

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Statistics Social Media LinkedIn Instagram 40

Sprout Social

APRIL 19, 2017

And if they clicked on a Google Ad, credit will be given to Google, even though social contributed to the conversion. This could be your company name, a branded hashtag or names of original products you sell. A great tactic you can use to get a clearer picture of how your brand is growing on social is to create a branded hashtag.

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Social Media How To ROI Hashtag 104

Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

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Instagram Tips UGC Hashtag 40

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. Hashtag Analytics Tools.

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Hashtag Analytics Fashion Campaign 110

Sprout Social

JUNE 7, 2016

They can be used for one-on-one conversations or between a group of users. Likes replaced Favorites in 2015, and use a heart instead of a star icon. If relevant, click on the “More” button for access to Twitter Cards, videos, app manager and conversion tracking. Twitter’s 140-character limit no longer applies to DMs.

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Metrics Twitter Comparison Report 40

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

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Influencer Examples Brands Fashion 114

Buffer Social

AUGUST 24, 2017

What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat. Through hashtags and @-mention tags, people can discover and check out your Instagram profile. Us er-generated content.

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Instagram Cost Comparison Analytics 111

Rebekah Radice

NOVEMBER 1, 2016

You’ve become an active participant in the conversation. Or use a specific hashtag to share the stories of your fans. Give them the motivation to become influencers in their own circles. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote.

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Facebook Marketing Atlassian Analytics 116

Sprout Social

OCTOBER 25, 2016

According to the Sprout Social Q1 2016 Index , brands received 118% more messages on Instagram content from Q2 to Q4 2015. Instagram is a great source for marketers to highlight a brand voice through images, short videos and hashtags. When your brand voice is used through the right channel, you increase your influence.

Social Media 40

Social Media Brands How To Instagram 40

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Video Engagement Hashtag Influencer 145

Keyhole.co

AUGUST 4, 2023

So, just like your typical Google shopping ads in search engine results pages, your typical Facebook ads may have many impressions but don’t necessarily generate conversions. Ultimately, then, you can refine your content strategies and create content that generates leads and conversions. Influencer tracking.

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Social Media How To Analytics Metrics 52

Rebekah Radice

NOVEMBER 1, 2016

You’ve become an active participant in the conversation. Or use a specific hashtag to share the stories of your fans. Give them the motivation to become influencers in their own circles. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. What follows is a list of 10 such influencers. And Forbes named her one of the Top Ten Social Media Power Influencers. Start checking in with them today!

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Influencer Social Media Resources HootSuite 60

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. 31% included conversion rate optimization. DashBurst ). But only 14% trust advertisements. ( #Socialnomics 2014 ).

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Statistics Social Media B2B Hubspot 50

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. Social Listening in Practice Social media listening takes finesse.

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Sentiment B2B Trends Social Media Management 62

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 Hashtag Selling. Another way to sell products on Instagram is with the use of hashtags. This approach is similar to the storefront link method but comes with the #Inselly hashtag, an added feature in the software. Use Hashtag Research to Increase Your Reach. Click To Tweet.

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Instagram How To Hashtag Domain Name 60

Rebekah Radice

OCTOBER 26, 2015

From daily conversations to marketing tactics, how and when you engage has evolved. Include your business, background, career highlights, and any relevant hashtags. Help others feel like they know you as this will result in deeper conversations with like-minded individuals. Follow people that your influencers follow.

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Twitter How To Hashtag Curation 114

Direct Marketing Observations

OCTOBER 6, 2014

Picture concentric rings of influence like a dart board and you get the idea of impact and influence. There are conversations we don’t see that sit behind social chat apps like Kik, WhatsApp and WeChat and Ask.fm that are 10 times worse than the conversations that we see or hear about. It resonates. Do we do anything?

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Back channel Social Media Class Education 228