Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Don’t just rely on keywords and hashtags when location-tagged content can be much more actionable.

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Data Conversation Case Study How To 60

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Or do you want to generate conversions? Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. How many views does a video need to be considered viral? And what “viral” means has changed over time.

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Video Social Media How To Trends 126

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Think you’re not missing much of the conversation? Continue the conversation on our Facebook or Google+ pages.

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Data Hashtag Eventful Conference 60

Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Then begin to join in the conversation. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015.

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Small Business Social Media Strategy Hashtag 132

agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? Use hashtags (with caution). By sharing your interests in your Twitter bio, you are hooking people into a conversation. Use hashtags (with caution). Hashtags can make your bio more visible.

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Twitter Engagement Hashtag Notification 98

agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? Use hashtags (with caution). By sharing your interests in your Twitter bio, you are hooking people into a conversation. Use hashtags (with caution). Hashtags can make your bio more visible.

Twitter 98

Twitter Engagement Hashtag Notification 98

Sprout Social

MAY 10, 2022

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. @liquiddeath. liquiddeath. ? whirlpoolusa. Goodbye, Mr. Peanut.

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Social Media Brands Marketing Meme 116

Rebekah Radice

JULY 13, 2015

Tweets with a specific hashtag (#twitter). Stay involved in the conversation. There’s nothing worse than a one-sided conversation. So true cost of college is huge the conversation needs to continue #collegecash. Jodi Okun (@JodiOkun) July 11, 2015. One or two hashtags is all you need to get your point across.

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Engagement Twitter Hashtag Real Estate 134

Ignite Social Media

JANUARY 17, 2017

Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. How can your brand participate in these social conversations? 1) Trending Hashtag Overload. Fly #LikeAGirl.

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Social Media Sports Hashtag Trends 60

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement.

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Social Media URL iPhone iPad 100

Sprout Social

JANUARY 21, 2021

Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations. Were most conversations about your products or related to trends and news?

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Sentiment How To Marketing Analysis 133

Sprout Social

JANUARY 22, 2020

The spirit of accessible exploration has driven REI from the beginning, and this consistent laser focus on a distinct brand value is what makes a campaign like #OptOutside, launched 77 years after REI’s founding in 2015, so instantly resonant and effective. million uses of the hashtag currently on Instagram. million in 2019.

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Campaign Hashtag Sentiment Overview 47

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. The hashtag has been used over 10k times on Instagram alone. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 134

Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. Use the Words fields to start your search.

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Twitter HootSuite Airlines Mobile 115

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Increasing Your Social Listening.

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Engagement Instagram Hashtag Loyalty 92

agora pulse

JULY 13, 2016

This is partly to start listening to conversations and understand what’s trending but also so you can retweet and engage in conversation with Mom influencers. Know Your Hashtags. Every industry has its specific hashtags which are used to gain attention and generate a buzz around your tweet. Have Conversations.

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Twitter Hashtag How To Klout 60

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. User-generated content drives growth and conversions. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. But you want to be mindful of not overusing hashtags.

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Study Instagram Hashtag Research 111

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

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Hashtag Facebook Fashion Trends 118

Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Go further responsibly. Please, don’t like and drive. Go further responsibly. Simple and powerful.”

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Campaign Instagram Transportation Film 60

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

Talkwalker SM

MAY 11, 2016

We’ve used the Talkwalker social listening platform to dig deeper into the conversation and find some insights into how the Zika virus has been discussed online in the past six months. The conversation about the Zika virus started to gain traction in November of 2015. It is estimated that more than 1.5

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Pharmaceuticals Data Travel Social Media 60

Hootsuite

NOVEMBER 25, 2015

TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can monitor for locations and hashtags, or combine search terms for advanced listening. Facebook’s Pixel (free tool) : Use conversion tracking in Facebook to measure the impact of influencer campaigns and promotions.

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Influencer Tools Marketing Klout 76

agora pulse

MAY 23, 2016

Since its launch in March 2015, it has already hit over 30 million users. Use relevant hashtags in the title of your broadcasts. Currently hashtags are not clickable on Periscope but if you share your broadcasts on Twitter they are searchable. Use 1-3 hashtags on your Periscope titles. yourusername).

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Facebook Hashtag Marketing Social Networking 85

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

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Content How To Tumblr UGC 60

Buffer Social

NOVEMBER 13, 2023

pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

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Examples Campaign Discount Marketing 92

Convince & Convert

MAY 1, 2015

At last count, KLM is doing $26 million (US dollars) a year in direct social media sales , based on last touch, 30-day cookie conversion. For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Talkwalker SM

MARCH 17, 2016

2015 – March 2016). By analyzing content data from Mumsnet forums, we can look at what drives these conversations. The campaign continues to be mentioned significantly today with over 70k mentions of the hashtag over the last 6 months – and influencers such as Emma Watson have played a vital part in the spread of the message.

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Data Social Media Brands Forums 60

Convince & Convert

MAY 2, 2016

Salespeople and other employees may start the initial conversation that may eventually lead to conversion rates and sales. Engagement and conversion levels are important factors to measure for your social media posts. UPS (@UPS) December 31, 2015. Employee advocates bring the necessary human element to the brand.

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Loyalty Social Media Engagement Training 60

Pixlee

JANUARY 25, 2018

They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation. Tourism Australia.

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Campaign UGC Content Tourism 43

ProBlogger

AUGUST 30, 2015

Find ways to continue the conversation after the event. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Read How to Identify Relevant Hashtags for Your Business for tips. Create keyboard shortcuts so you don’t have to copy and paste all your hashtags from notepad.

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Training Eventful Tips Analytics 20

Talkwalker SM

APRIL 5, 2016

Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015. times more online and in social conversations about purchasing recommendations than the average user. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

Rebekah Radice

NOVEMBER 30, 2015

No matter the social network(s) you choose, you’ll need to get into the conversation. The more you converse, the easier it will be to find your voice, rhythm and tone. A photo posted by Audi (@audi) on Nov 19, 2015 at 10:30am PST. 4 Tips to Connect Your Voice to Visual Marketing. Laymen’s terms: less weight, more power.

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Brands Construction Small Business Instagram 114

Rebekah Radice

JULY 20, 2015

Posted by Better Homes and Gardens on Sunday, July 19, 2015. Use a tool like Sprout Social to actively engage in conversations with people who share your same purpose. Through Sprout Social’s Smart Inbox, you can monitor your keywords (hashtags), gaining access to valuable conversations happening around your area of expertise.

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Social Media Marketing Study Activities 133

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. With Sprout you can easily view your overall Instagram engagement, hashtags mentioned with your name or trending hashtags in your industry. With a half-a-billion active users on Instagram, there are massive opportunities to get seen.

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Instagram Brands Collaboration Hashtag 70

Sprout Social

APRIL 19, 2017

And if they clicked on a Google Ad, credit will be given to Google, even though social contributed to the conversion. This could be your company name, a branded hashtag or names of original products you sell. A great tactic you can use to get a clearer picture of how your brand is growing on social is to create a branded hashtag.

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Social Media How To ROI Hashtag 104

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. They’ve used hashtags. We’ve written a lot on how powerful the right hashtags can be for your brand. Check out Ritetag to find popular hashtags in your niche. Get involved in your own conversations!

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Sports Social Media Engagement Compete 82

Hootsuite

NOVEMBER 25, 2015

TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can monitor for locations and hashtags, or combine search terms for advanced listening. Facebook’s Pixel (free tool) : Use conversion tracking in Facebook to measure the impact of influencer campaigns and promotions.

Influencer 40

Influencer Tools Marketing Klout 40