How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Give me a C.


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10 Twitter Best Practices For 2015


Here are 10 that will help you improve your efforts on Twitter in 2015. 4) Don’t overuse hashtags. We’ve all seen it, a one or two word tweet with ten irrelevant hashtags. 5) Use the correct hashtags. In addition to using the hashtags you’ve created for your brand or product, use the hashtags your customers may be using (if they differ from your own.). Use search to check things out and don’t be afraid to join in the conversation!

10 Twitter Best Practices For 2015


Here are 10 that will help you improve your efforts on Twitter in 2015. 4) Don’t overuse hashtags. We’ve all seen it, a one or two word tweet with ten irrelevant hashtags. 5) Use the correct hashtags. In addition to using the hashtags you’ve created for your brand or product, use the hashtags your customers may be using (if they differ from your own.). Use search to check things out and don’t be afraid to join in the conversation!

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). See how Sports World Chicago used location data to strategically target Cubs fans during the 2015 post-season run. Don’t just rely on keywords and hashtags when location-tagged content can be much more actionable.

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Nine years of Twitter

Sherrilynne Starkie

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Hashtags too are really useful in following trends and conversation threads. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike.

5 Ways to Use Location Data for Better Social Listening

Convince & Convert

Image via Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Think you’re not missing much of the conversation? So, what are the top five ways you can activate your location-based social media data to ensure you hear the complete conversation? Lead Generation Join the conversation at customers’ decision-making moments.

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. Without further ado, please have a look at five of the most amazing people focused applications for 2015. My only gripe with Riffle is my top hashtags make it sound like I’m blogging about #pr and #mediarelations far more than I do. I barely use hashtags at all. I absolutely love people data.

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The 12 Best Twitter Analytics Tools for Online Marketing Success!


This is because Twitter is one HUGE conversation taking place in one online space – The Twittersphere. Resource Twitter hashtag marketing influencer marketing online marketing social media marketing twitter followers twitter marketing twitter marketing strategyHaving good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

31% included conversion rate optimization. Tweets with 1-2 hashtags get 21% higher average engagement than those with none; but tweets with more than 3 hashtags get 17% less engagement. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. By the end of 2015, 81% of all U.S. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin.

How to Use Twitter as a Professional Networking Tool


This will not only get his or her attention, but it could also influence further conversations that those individuals may have with others. Use Hashtags to Archive Conversations. Using hashtags can put your post among those that are involved within specific conversations. The more often you contribute something to conversations in this manner, the better are your chances of connecting with anyone else that sees your post.

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Dedicated hashtag #PRDiversity for continued conversation. The diversity challenges in PR today are endless and often touch conversations outside of the color or ethnicity parameters. Godwin (@storyhungry) June 25, 2015. I welcome any opportunity to continue this important conversation. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. Twitter It’s 2015 and #PRDiversity Is Still An Issue.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags.

Social Media Trends, Prospects, and Challenges in India


Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. From increasing audience traffic to digital publishers and the high level of online conversation during major events, this growth in content discovery and discussion is taking place across social platforms.

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

At last count, KLM is doing $26 million (US dollars) a year in direct social media sales , based on last touch, 30-day cookie conversion. For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015. Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares). Most Shared Article in 2015: How a Search Marketing Agency Went from $0 to $2,500,000 in Revenue in One Year [Interivew] (250 Shares).

Social Media Marketing Predictions 2015: YouTube Kills the Video Star


One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. Social media marketing predictions for 2015 YouTube kills the video star – MTV now only plays reality show reruns I’m old enough to remember when MTV showed videos. However, social media marketing experts in 2015 will be using them more frequently to track conversations and have discussions.

How to Win Instagram with Six Simple Tests

Convince & Convert

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. One of the easiest ways to expose your content to new audiences on Instagram is by using hashtags. Hashtags can be used in your captions and comments.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

I recommend also including a list of appropriate hashtags that are relevant to your industry, product, and brand and offer explicit guidelines on how many they should use in each tweet. Real Life Example: Tweet Type: Conversation. A good guide is to make them read like a text message, and to remind your executive that these conversations can extend over multiple tweets. Don’t forget to include the appropriate hashtag and handles.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each. Intimate knowledge of markets and customers alike is the key to success for any brand.

4 Tips for Sharing Videos On Facebook

Convince & Convert

They should also get conversation going on your page amongst your fans and followers. Remember to include relevant hashtags so that you have the chance to garner even more views. They included the hashtags #movember and #shaveoff so they could be part of the conversation. Continue the conversation on our Facebook or Google+ pages. Facebook video is taking over.

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Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags? Hashtag Battle.

31 Tips on How to Use Social Media to Boost Sales

Rebekah Radice

Still finding that your sales and conversion results are less than stellar? Below is a roundup of our conversation, including 31 tips to effectively use social media to boost your sales! Make conversation the bridge between you and your audience. LUCYrk (@LUCYrk78) September 25, 2015. Taylor Palmer (@TayAP15) September 25, 2015. Lindsay Dykman (@smavvylinds) September 25, 2015. Jack Kosakowski (@JackKosakowski1) September 25, 2015.

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic


I use it to catch up with my content brainstorming dashboards to get inspired as well as check if I missed any conversations involving brand names and hashtags I am monitoring. I have set up several dashboards there to monitor all sorts of data (hashtags, Twitter chats, etc): Friday is also my day to catch up with my other social media accounts when I am not as active yet (hey, I only have 24 hours a day!)

The Key to Social Selling is Social, Not Selling

Convince & Convert

Your leads share a lot of information on social channels —make sure you are taking advantage of this information, and then use it to target specific people and drive conversations. What hashtags have they used most frequently in the last 30 days? This next step helps your team better understand the segmentation and targeting, so when the call, tweet, or email is made, you are better equipped to start a conversation that is engaging and thought-provoking.

How to Leverage the New Twitter Partnership with Google

Convince & Convert

One of these was tweeted with the hashtag #singersongwriter, and the other with the hashtag #searchengines. Hashtags were also shown to be important, as was tweet length. Even if you are just getting started on Twitter, if you bring a lot of value to the conversations there, you may be able to build some influential relationships quite quickly. Continue the conversation on our Facebook or Google+ pages.

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5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

Social media, at its very core, is about building meaningful relationships, which depend on the quality of the conversations you have with your community. A few relationship building tips include: Participate in conversations in a genuine way. By creating meaningful conversations of your own or simply participating in the existing ones, you’ll be able to gather a lot of ideas to create a variety of useful marketing content. Image via

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Following on from previous articles looking at hashtag tracking and Instagram analytics , our latest list is a kind of greatest hits if you will, looking at 6 free social media monitoring tools for a variety of uses, with tips and recommendations from some experts in the industry. Hashtagify: Understand Hashtag Connections. By giving you an idea of how different hashtags are connected, you can get insights on which hashtags to include in your post to optimize its reach.

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Meercat jumps on Twitter Video

Janet Fouts

Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the app and join the conversation there. This is sent to your followers and posted on your Twitter stream with the #Meerkat hashtag and a link to watch live.It’s that simple to use.

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10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. It is critical that you create a hashtag that has a specific message, one that’s interesting, engaging and free of ambiguity. Brands should also be using trending hashtags. This can help spike your reach and inject your brand into trending conversations. Hashtags receive 16% more.

PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions


Find ways to continue the conversation after the event. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Read How to Identify Relevant Hashtags for Your Business for tips. Create keyboard shortcuts so you don’t have to copy and paste all your hashtags from notepad. Use the relevant hashtag in your photos to catch the curators attention.You can learn more about them at Instagram 101: What Are “Feature” Accounts?

7 Cheap Online Guerrilla Marketing Ideas


link] — Kim Garst ツ (@kimgarst) April 13, 2015 It will also be effective as part of an email marketing campaign. Having it direct people to your website can lead to conversions and sales that may have never happened it the first place. Use it with a hashtag, run it when a new product is launching, or offer a new service for free and ask for feedback on it to be shared online once you perform the service.

How to Create Online Buzz for Your Launch

Convince & Convert

You set up your hashtags, update your Facebook page, and get the message out to anyone who’ll listen. Continue the conversation on our Facebook or Google+ pages. You’ve been working for a year or more, and the big day is here at last. Your product is finally ready to launch. Now’s the time to kick off your online marketing campaign and watch the customers roll in. And then—nothing. What did you do wrong? The problem is that you started to market too late.

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4 Strategies for Improving Social Engagement

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly.

Last Call: Social PR Virtuoso Registration Closes 11/30 11:59 pm ET

Waxing UnLyrical

That’s the hashtag commonly-used by PRSSA (the Public Relations Student Society of America). To network, to learn, but more than anything, for the sheer joy of participating in conversation with their student and industry peers. Conversation that might literally open up new doors in seconds. This is your last call to invest in a killer professional development opportunity that WILL change your world. A couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat.

Why Tech Companies Must Be Careful About Change

Convince & Convert

” Beyond the realm of Twitter, the story of platform’s minor makeover is being told and shared by major media players: At the same time, our Top Hashtags around the story show indicate both excitement and disappointment about the feature change, as many are asking for the stars/favorites to come back: Overall, Twitter’s decision to go from stars to hearts clearly generated a ton of buzz—BUT, this comes at the cost of unhappy Twitter users, for now at least.

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. In an interview with Adweek , executive creative director Vico Benevides from Blue Hive Brazil (the agency behind the images for Ford) said, “We want to jump in the social conversation about the risks of using cellphones while driving.

How to Find Your Fans on Facebook but Connect with Them on Snapchat

Convince & Convert

The key is their “no hashtag left behind” policy, where they make it a point to interact with everyone who talks to them on social media. But the real connection is coming from direct snaps, fitting in with their “no hashtag left behind” policy. It’s almost like that one-to-one in-person conversations I have with people when I’m at contests, but then you get to add in the goofy fun stuff Snapchat allows you to.”

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag.