Keyhole.co

AUGUST 4, 2023

So, just like your typical Google shopping ads in search engine results pages, your typical Facebook ads may have many impressions but don’t necessarily generate conversions. Ultimately, then, you can refine your content strategies and create content that generates leads and conversions. Impressions don’t equal reach.

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Social Media How To Hashtag Analytics 52

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Video Engagement Hashtag Social Media 145

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Think you’re not missing much of the conversation? Continue the conversation on our Facebook or Google+ pages.

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Hashtag Social Media Data Social Networking 60

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Don’t just rely on keywords and hashtags when location-tagged content can be much more actionable.

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Data Social Media Conversation How To 60

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

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Conversation Campaign Marketing Influencer 60

agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? Use hashtags (with caution). By sharing your interests in your Twitter bio, you are hooking people into a conversation. Use hashtags (with caution). Hashtags can make your bio more visible.

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Twitter Hashtag Engagement Feed 98

agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? Use hashtags (with caution). By sharing your interests in your Twitter bio, you are hooking people into a conversation. Use hashtags (with caution). Hashtags can make your bio more visible.

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Twitter Hashtag Engagement Feed 98

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Or do you want to generate conversions? Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. How many views does a video need to be considered viral? And what “viral” means has changed over time.

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Social Media Video How To Hashtag 119

Hootsuite

SEPTEMBER 2, 2021

Used for: Listening to live conversations on specific topics. How your business can use them: New social audio platforms (like Clubhouse ) and formats (like Twitter Spaces ) have thrived during COVID-19 lockdowns while people have been at home with more time to join live conversations. Examples: Clubhouse, Twitter Spaces, Spotify.

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Social Media Types Instagram HootSuite 145

Ignite Social Media

JANUARY 17, 2017

Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. How can your brand participate in these social conversations? 1) Trending Hashtag Overload. Fly #LikeAGirl.

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Social Media Hashtag Social Media Management Trends 60

Rebekah Radice

JULY 13, 2015

Tweets with a specific hashtag (#twitter). Stay involved in the conversation. There’s nothing worse than a one-sided conversation. So true cost of college is huge the conversation needs to continue #collegecash. Jodi Okun (@JodiOkun) July 11, 2015. One or two hashtags is all you need to get your point across.

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Twitter Engagement Hashtag Social Media 134

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. Social Listening in Practice Social media listening takes finesse.

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Social Media Sentiment Social Media Management Trends 62

Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Then begin to join in the conversation. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015.

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Social Media Small Business Strategy Hashtag 132

Socialmedia.biz

FEBRUARY 8, 2019

According to the Pew Research Center , the hashtag has been mentioned in public tweets nearly 30 million times (as of May’18) to start a discussion around race-related issues, especially, police brutality. They’re also having face to face conversations with [their] neighbors, and calling their congressmen.”

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Social Media Mobile Hashtag Facebook 92

Devumi

DECEMBER 26, 2014

Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. Or more in depth, like stock issues in specific stores that involve lengthy conversations: @adifandan They are still available at some #Consortium retailers.

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Twitter Brands Hashtag Airlines 100

agora pulse

JULY 13, 2016

This is partly to start listening to conversations and understand what’s trending but also so you can retweet and engage in conversation with Mom influencers. Know Your Hashtags. Every industry has its specific hashtags which are used to gain attention and generate a buzz around your tweet. Have Conversations.

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Twitter Hashtag Social Media How To 60

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. User-generated content drives growth and conversions. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. But you want to be mindful of not overusing hashtags.

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Instagram Study Hashtag Social Media 111

Sprout Social

MAY 10, 2022

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. @liquiddeath. liquiddeath. ? whirlpoolusa. Goodbye, Mr. Peanut.

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Social Media Brands Marketing Campaign 107

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Hashtag Manager When you’re posting to Instagram, you can use Buffer’s hashtag manager to save and insert groups of your favorite hashtags. This area also includes analysis of your hashtag performance.

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Features Social Media Instagram Hashtag 91

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Increasing Your Social Listening.

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Instagram Engagement Hashtag Social Media 90

Sprout Social

JANUARY 21, 2021

Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations. Were most conversations about your products or related to trends and news?

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Marketing How To Social Media Sentiment 125

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement.

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Social Media URL Facebook iPhone 100

Direct Marketing Observations

OCTOBER 6, 2014

There are conversations we don’t see that sit behind social chat apps like Kik, WhatsApp and WeChat and Ask.fm that are 10 times worse than the conversations that we see or hear about. Maybe then the question for parents isn’t so much how do you stop it, as much it might be how can you learn how to listen to the conversation?

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Social Media Back channel Instagram Twitter 228

Sprout Social

JANUARY 22, 2020

The spirit of accessible exploration has driven REI from the beginning, and this consistent laser focus on a distinct brand value is what makes a campaign like #OptOutside, launched 77 years after REI’s founding in 2015, so instantly resonant and effective. million uses of the hashtag currently on Instagram. million in 2019.

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Campaign Hashtag Instagram Brands 46

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

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Instagram Hashtag How To Social Media 60

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. The hashtag has been used over 10k times on Instagram alone. — VSCO (@vsco) August 7, 2020.

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Issues Campaign Social Media Feed 127

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 Hashtag Selling. Another way to sell products on Instagram is with the use of hashtags. This approach is similar to the storefront link method but comes with the #Inselly hashtag, an added feature in the software. Use Hashtag Research to Increase Your Reach. Click To Tweet.

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Instagram Hashtag How To Influencer 60

Later

OCTOBER 8, 2020

Since 2015, REI has closed on Black Friday. And while the campaign was initially created for Black Friday, the #OptOutside hashtag is used frequently on Instagram (over 16M posts!) REI has become associated with the #OptOutside hashtag, and the longevity of the campaign has cemented them as a go-to brand for outdoor apparel.

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Campaign Instagram Hashtag Communities 80

agora pulse

MAY 23, 2016

Since its launch in March 2015, it has already hit over 30 million users. Use relevant hashtags in the title of your broadcasts. Currently hashtags are not clickable on Periscope but if you share your broadcasts on Twitter they are searchable. Use 1-3 hashtags on your Periscope titles. yourusername).

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Facebook Hashtag Marketing Social Media 85

Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. Use the Words fields to start your search.

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Twitter HootSuite Social Media Trends 120

Hootsuite

NOVEMBER 25, 2015

TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can monitor for locations and hashtags, or combine search terms for advanced listening. Facebook’s Pixel (free tool) : Use conversion tracking in Facebook to measure the impact of influencer campaigns and promotions.

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Influencer Tools Marketing HootSuite 76

Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Go further responsibly. Please, don’t like and drive. Go further responsibly. Simple and powerful.”

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Instagram Campaign Social Media Hashtag 60

Devumi

APRIL 15, 2015

link] pic.twitter.com/xBJswqATzs — Kim Garst ツ (@kimgarst) April 13, 2015 It will also be effective as part of an email marketing campaign. Having it direct people to your website can lead to conversions and sales that may have never happened it the first place. 15 #Twitter Ninja Sales Tricks (You Might Not Have Heard of Before).

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Marketing YouTube eBook Forums 60

Pixlee

JANUARY 25, 2018

They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation. Tourism Australia.

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Campaign UGC Content Hashtag 43

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

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Content Social Media How To Hashtag 60

Webbiquity SMM

FEBRUARY 10, 2015

31% included conversion rate optimization. Tweets with 1-2 hashtags get 21% higher average engagement than those with none; but tweets with more than 3 hashtags get 17% less engagement. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. FierceCMO ). SteamFeed ).

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Social Media Statistics Marketing B2B 50

Talkwalker SM

MAY 11, 2016

We’ve used the Talkwalker social listening platform to dig deeper into the conversation and find some insights into how the Zika virus has been discussed online in the past six months. The conversation about the Zika virus started to gain traction in November of 2015. It is estimated that more than 1.5

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Pharmaceuticals Social Media Data Instagram 60