Lucy Hall

APRIL 28, 2015

Showing multiple posts from a brand page to users with less content. Facebook Says: The first is improving the experience for people who don’t have a lot of content available to see. Now if you run out of content, but want to spend more time in News Feed, you’ll see more. With this update, we are relaxing this rule.

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Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

Convince & Convert

DECEMBER 8, 2014

And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads. ” If a business is sharing useful content, then we’ll show that in News Feed.

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Facebook Marketing How To Feed 168

Oktopost

JUNE 27, 2017

Open your Facebook feed and scroll all the way down. What types of content do you see? It doesn’t take a genius to understand that, above all things, Facebook favors video content. Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – …

Video 0

Video Social Media How To Feed 0

Ignite Social Media

APRIL 10, 2017

Can the world handle two Facebook news feeds? They debuted in September 2015 and offer huge potential opportunities, but if my news feed is any indication, sales have been slow. Facebook Experimenting with Alternate News Feed. Instagram Offers Stories Ads Globally and FB Automates Canvas. This move may change that.

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Instagram Facebook Feed Feedly 94

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts. Buyers continue to educate themselves with the content you are producing.

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B2B Education Content Marketing 60

Likeable

JANUARY 23, 2019

88 percent of US moms are on Pinterest, and 66 percent of Pinners who view content from brands say they’ve made a purchase as a result. When visiting Facebook Watch for intentional viewing, users stay to watch videos 5X longer than in the News Feed, where they’re in discovery mode. US marketers are expected to spend $32.18

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Statistics Social Media Marketing Instagram 92

Socialmedia.biz

JANUARY 17, 2017

With this framework, publishers need not worry that their target audience is ignoring their content because it’s too cumbersome to read on a smartphone. Some of the most influential ranking factors are content quality, content length, image optimization and multimedia. In May 2015, Facebook launched Instant Articles.

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Mobile Content Open Source Apple 60

Jon Loomer

AUGUST 7, 2015

They use the Mentions mobile application to record their live videos, and those videos are then pushed to the news feeds of their fans. Posted by Lindsey Vonn on Wednesday, August 5, 2015. Posted by Ricky Gervais on Thursday, August 6, 2015. Posted by Carson Daly on Thursday, August 6, 2015. I'm in the bath.

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yMarketingMatters

SEPTEMBER 23, 2016

By learning more about the behavior and demographics of your audience, you can create more relevant and timely content. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement. Statista.com ]. Instagram counted 77.6

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Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. Because the reach of organic content on social media is limited, getting those messages in front of as many people as you can is essential, ” according to Urch.

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Social Media Instagram Social Media Management Team 96

Sprout Social

SEPTEMBER 21, 2020

Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. And with the addition of new in-app content, it also serves as a strategy to increase user adoption and engage new subscribers.

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Issues Survey Campaign Authentication 134

Proactive Report

MAY 12, 2016

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE.

Real Estate 40

Real Estate Content Brands Survey 40

Rebekah Radice

MARCH 16, 2015

Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. Focus on what is important to them and then share content that meets a need or solves a problem. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015.

Small Business 132

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Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? On March 15, Instagram made the following announcement : To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. Those brands are creating more content than they once did. The customer is always right?

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Talkwalker SM

JUNE 2, 2016

And by now, we have all seen popular beauty enthusiasts, insta-models, and MAUs (makeup artists) from all over the world in our Instagram and Facebook feeds persuading us to purchase the latest and greatest eyelash extending mascara, lip-plumping gloss, or skin-perfecting cream in the market.

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UGC Brands Content Instagram 60

Jason Yormark

APRIL 20, 2016

The content and opinions expressed below are that of Jason Yormark. From comScore’s “2015 U.S. Ensure you are always re-evaluating your digital content strategy around natural language as more and more users are searching for information in this way. Optimizing these feeds ensures the right people find your right products.

Syndication 100

Syndication Hotels Yahoo Journal 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. A content strategy for the topics and types of content formats you’ll share. Don’t hide behind boring promotional content.

Social Media 142

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Social Media Strategies Summit

FEBRUARY 27, 2020

1 Ephemeral content disrupts social video. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: TikTok. Platforms to watch: Instagram Stories, TikTok.

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Trends Social Media Instagram Platform 182

Small Business Mavericks

SEPTEMBER 21, 2015

As of January of this year, content creation has the second largest share of digital marketing budgets. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. In November last year, Forbes ran an article predicting the top 7 online marketing trends in 2015.

Video 70

Video Marketing Case Study Mobile 70

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2015-2016: Satisfaction & personalization. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. billion YouTube users worldwide.

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YouTube Notification Video Trends 120

Ignite Social Media

JULY 31, 2017

Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

Jon Loomer

APRIL 28, 2015

Research from Adobe Digital Index suggests that brands are posting 31% more frequently in the first quarter of 2015 compared to the same period in 2014. Frequency and the News Feed Algorithm. All of this creates more noise, thereby creating more content that will simply be filtered out and never reach the news feed of a specific user.

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Organization Facebook Feed Feedly 113

Jason Yormark

APRIL 20, 2016

The content and opinions expressed below are that of Jason Yormark. From comScore’s “2015 U.S. Ensure you are always re-evaluating your digital content strategy around natural language as more and more users are searching for information in this way. Optimizing these feeds ensures the right people find your right products.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. Methodology.

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Metrics Brands Facebook Sample 60

yMarketingMatters

FEBRUARY 8, 2016

This new feature makes it easier to increase your contact base and fill your feed with useful content from people who matter. Smartphone App in 2015. Facebook took the crown as the leading smartphone app again in 2015, with over 126 million unique users a month, which is 8% up from 2014. What’s your URL? Did You Know?

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Social Media URL iPhone iPad 100

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. For example, in 2015 one million views was considered viral, according to Animoto.

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Video Social Media How To Trends 126

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content! More businesses are bypassing YouTube to instead upload NATIVE video content directly to Facebook.

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Video Marketing Vimeo YouTube 133

Ari Herzog

JANUARY 26, 2016

You could have zero friends — and still see content in your news feed — because of pages you like and profiles you follow. Click the second button to follow me and receive future updates of mine in your news feed. When you visit me on Facebook , you will see three buttons on the right side of the screen.

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Facebook Curation Feed Feedly 70

Buffer Social

MARCH 15, 2017

The feature, known as Facebook Stories, is focused around Facebook’s in-app camera which allows users to overlay fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. How to add content to Facebook Stories. Step 2: Create your content.

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Features Facebook SMS Instagram 111

Hootsuite

DECEMBER 15, 2021

is an accessible strategy for creating content that immediately resonates with people. Scrolling through the app, you’ll notice that while TikTok trends are always identifiable, not all videos within a trend are the same (that would make for a very boring feed). Gentleman – Dance Hits 2015. Trends were made to be modified.

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Trends HootSuite Fashion Video 142

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. What content formats (design, visual) are your competitors prioritizing? Based on their existing content, how would you rate their level of investment? What can you infer about their priorities based on their social content mix ?

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Social Media Marketing Atlassian Team 111

Unmetric

JULY 12, 2016

About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. I know I am just putting you under more pressure to get to something that’s already on your content calendar. Change the time-frame to August 1 – September 30 th 2015. Content ideation is by no means mere duplication.

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Campaign How To Retail Template 60

agora pulse

OCTOBER 5, 2016

Do Use Automation from an RSS Feed. One of my greatest automated discoveries was Twitterfeed – the service that allows you to set up RSS feeds from your favorite blogs. Oreo learned why you shouldn’t with this tweet in 2015. Don’t Automate Retweets or Replies. Do Use Automate Tweets to Cover Vacations.

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RSS Social Media Management Hashtag Feed 113

yMarketingMatters

MARCH 9, 2015

2015 is rolling fast, as are the changes in the social media world. Both Facebook and search engines are strongly focusing on the relevance of content, and in light of that, they are trying to display the most relevant ads to their users. Can you believe it’s March already? Relevance Score.

News 100

News Social Media Mobile Notification 100

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. — Models Own (@modelsown) August 19, 2015. We posted teaser content in advance across different platforms to let people know that at 12.34 Ellie Hernaman , CEO, Truffle Social.

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Instagram Campaign Hashtag Blogger 84

Hootsuite

FEBRUARY 24, 2020

A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. Some rights reserved” licenses do not give someone carte blanche to use content however they want. Re-posting pictures in feed. Many brands repost user-generated content on sites like Instagram. No, I'm not gonna go after him.

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Social Media Public Domain Creative Commons Fair Use 145